Differences between content producers and audiences of new media

The differences between content producers and audiences of new media are as follows:

1, the status of the audience is different: from the receiver to the sender. In the era of traditional media, the audience is the receiver of information, and can only passively accept information, without the right to choose information (only the right to choose media channels, such as reading newspapers or watching TV). However, with the arrival of new media, the audience is not only the receiver of information, but also the producer, transmitter and participant of information, and even actively searches for information according to their own interests.

2. Audience identity is different: from definite to anonymous. In the era of traditional media, the identity of the audience is certain. The identity, position, occupation, age and appearance of the audience in society are almost certain. However, the arrival of the new media era has completely broken this certainty, showing anonymity and virtuality, and the additional attributes of social status will be much weaker. You never know who are the netizens who receive information, post information and call names on Weibo in real life. Even if there is an online real-name registration system, it is only anonymous at the front desk and real-name at the background.

3. The contact between audiences is different: never contact with each other to establish community interaction. In the era of traditional media, there is no connection or connection between recipients. The contact of the audience is limited to a small range of families and villages, and there are even fewer channels for communication and interaction. However, with the arrival of new media, the vast audience has established contact. They can discuss a news, express their opinions freely and even establish community communication.

4. The time and space for the audience to receive information are different: from fixed to anytime and anywhere. In the era of traditional media, the space for the audience to receive information is fixed, such as sitting in front of the sofa watching TV. The time for receiving information is fixed. For example, if you want to watch TV series, you can only watch it in prime time. However, with the arrival of new media, the audience has broken the situation of receiving information in a fixed time and space. The vast audience can watch TV and news on their mobile phones anytime and anywhere, no longer limited by time and space.

5. The audience has different habits of receiving information: from popular text information to personalized visual segment information. In the era of traditional media, the audience's habit of receiving information is cultivated by the mass media, and they can only passively wait for the feeding of the mass media. The information received by the audience may be a long in-depth report or a short TV news. Not only that, the information spread by mass media is popular, and everyone sees the same information. However, with the arrival of new media, the audience not only has the ability to choose information independently, but also receives fragmented visual information, such as short video news. Moreover, under the stimulation of algorithm recommendation technology, the audience is more and more fond of accepting personalized information instead of popular information.