Why is it that everyone knows Christmas in the west, but forgets the traditional festivals in China?

1. "The west wind overwhelms the east wind". Why is Christmas coming?

In recent years, the offensive of foreign festivals, mainly Christmas, has become more and more fierce, while the traditional festivals in China have become more and more deserted compared with foreign festivals. Especially in Beijing, Shanghai, Guangzhou and other big cities, young people are in high spirits at the mention of Christmas, while the traditional Lunar New Year is becoming more and more "old-fashioned, monotonous and deserted, and the more boring it is ..."

Christmas is so aggressive for a specific reason:

1. With the improvement of living standards, people need to enjoy life.

More and more people in China celebrate Christmas, which is a symbol of the country's economic development and the improvement of residents' living standards. The more developed the economy, the stronger the material foundation of residents, the stronger the pursuit of leisure and the more requirements for holidays, because people need a reason to enjoy life and relax themselves.

2. The opening of the country has impacted the traditional culture.

China is opening to the outside world more and more. A large number of European and American multinational companies entered China, and a large number of westerners went to China to work and travel. Many western traditional customs were introduced more widely and had a far-reaching impact.

Christmas is becoming more and more popular in China, and the economy is also an important factor. In China, a country with no Christian tradition at all, Christmas is so popular that the relative strength of western economy and culture plays a subtle role.

China has joined WTO, and western commercial culture is attached to commodities, which will further enrich the lifestyle of China people, and at the same time, the traditional culture in China people's hearts will also be impacted.

3. Pursuing self, young people celebrate Christmas for themselves.

The Spring Festival is a time for China people to relive their family ties, which is about reunion. "Eleventh" and "May Day" are luxurious rest time. Residents just want to go out for a trip with their families, or simply sleep in to recuperate. As for the foreign festival represented by Christmas, China city residents, especially young people, have blurred its original meaning and turned it into a feast of gathering, madness, happiness and revelry.

From the perspective of folklore, China's traditional festivals emphasize reunion more, so it seems to be a burden to many young people, while western festivals are mostly carnival-style, and Christmas is more like being for yourself. For young people who advocate individuality and pursue fashion, foreign festivals can better publicize a free mood.

4. Festivals, merchants waving wands.

China people's enthusiasm for foreign festivals is not a simple "foreign worship" mentality, but the "magic power" of commercial operation.

Developed countries are quite mature in the operation of holiday market. They are exporting their own culture as well as holiday goods. Their sensitivity to business opportunities and various promotional methods make them very efficient in "creating momentum" for festivals. Every festival has become a stage for businessmen to display their talents.

The propaganda offensive fueled by merchants and media from all sides led the general public's fantasy and longing for the festival, thus producing a magnificent Christmas army. In fact, the Christmas economy has become a part of the holiday economy. Like the current National Day Golden Week, people can not travel, but when the environment provides such a feasible condition, the media and businesses create a "beautiful" trap, and people have to jump in. Many people in China are more and more listless about traditional festivals or traditional culture, but the traditional culture of China has a cultural phenomenon of "flowers inside the wall and fragrance outside the wall" overseas. On February 15, Beijing Youth Daily reported that the Spring Festival in China was not only welcomed by more and more overseas Chinese, but also attracted more and more people from other countries to participate in it, and even became a legal holiday in new york, USA, thus making "China Lunar New Year" the only Asian festival in New York. During the Lunar New Year in China this year, some western leaders, such as US President Bush, British Prime Minister Tony Blair, Canadian Prime Minister Martin and New Zealand Prime Minister Clark, paid New Year greetings to the people of China. Among them, Italian and other western leaders also extended their New Year greetings to the leaders of China and the people of China respectively. Faced with such a scene of "China people going abroad for the New Year" and "flowers inside the wall and incense outside the wall", some people attribute it to the promotion of China's international status and national strength, while others interpret it as the necessity under the situation of "globalization". But in my humble opinion, I think this is because China people have maintained an open and confident attitude towards their traditional culture in recent years, thus injecting new vitality into it. Four years ago, the Empire State Building lit lanterns for China people to celebrate the Spring Festival for the first time, and now many western leaders use the Spring Festival to pay a New Year call to China people. China's Lunar New Year has become a beautiful cultural landscape overseas. In fact, China people's Lunar New Year is becoming more and more popular and influential overseas. Just as some western festivals such as Valentine's Day or Christmas Day have become more and more popular and influential in China in recent years, it proves that the cultural heritage trend, that is, the "globalization" of culture will not stifle some local cultures, on the contrary, it will liberate local cultures from the imprisonment of nationalist ideology. If we still live in a closed state where we are completely cut off or even cut off from all developed countries as before the reform and opening up, and try to maintain and maintain our so-called "cultural identity" with this mentality, I am afraid we will only get some "futile" results in the end. As some scholars have said, culture must grow freely and constantly compete with different cultures in order to innovate and revitalize. Therefore, in recent years, China culture has shown a self-confidence and tolerance while its economy is prosperous and its national strength is strong. It is this tolerance and absorption that makes China's traditional culture increasingly profound. Therefore, the best way to defend our traditional culture is how to promote its further prosperity in this brand-new world, instead of naively isolating it from the threat and invasion of foreign cultures!