How do individuals do new retail?

1, reshape the business model. Emphasize the omni-channel integration of online and offline, and integrate diversified formats such as shopping, catering, entertainment and services in the consumption scene to better meet the diverse needs of consumers.

2. reshape the business model. Remodeling the industrial chain structure through the Internet, big data and new technologies to realize smart retail.

3. Rebuilding the supply chain. Through the deep integration of online platform, offline physical store and logistics system, the efficiency of commodity supply chain will be improved, and the purpose of eliminating inventory will be achieved, and finally consumers, retailers and brands will achieve a win-win situation.

Zhang Yong, CEO of Alibaba, summarized Ma Yun's new retail as "three links, three talents and three transformations".

1, three links: product link, member link and service link;

2. Three talents: people, goods and fields (consumption environment, scenes and channels);

Three, three:

First, strengthen: strengthen the traditional capabilities of the original shopping centers and supermarkets;

Second, chemical reaction: that is, improve efficiency;

Third, incubation: creating new formats.

Extended data 1, geographical location

It used to be said that retail industry was a store location economy. The location of the store directly determines whether it is profitable or not. However, "shops with good locations have high rents and few shops with low rents", and the number of people radiated by the stores is limited, and 90% of the business comes from the surrounding three kilometers. The new retail adopts the mode of online and offline integration, and the range of end users can exceed 10 km.

Step 2 use the scene

In the traditional retail industry, most customers go shopping after work or on holidays, and the crowds are concentrated, the staff are under great pressure and the customer experience is not good. Under the new retail mode, users can place orders anytime and anywhere as long as they turn on their mobile phones, regardless of time and place. For the store, it can also arrange the work effectively.