What are the ways of network marketing? How do companies have to do a good job of network marketing?

1, search engine marketing

that is, SEM (usually represented by PPC), through the opening of the search engine bidding, so that the user to search for relevant keywords, and click on the search engine keyword creative links to enter the website / webpage to learn more about the information he needs, and then through the call to the customer service phone number on the website, communicate with online customer service or directly submit the form on the page to realize the their own purposes.

2, search engine optimization

that is, SEO, is through the structure of the site, the three elements of the description, high-quality website content, rich and valuable relevance of the external links to optimize the site for the user and the search engine is more user-friendly, in order to obtain the advantage of the search engine rankings for the introduction of traffic to the site.

3, e-mail marketing

is to subscribe to the way the industry and product information through e-mail to the need for users, in order to establish a relationship of trust and confidence with the user.

4, instant messaging marketing:

The use of the Internet instant chat tool to promote the publicity of the marketing approach.

5, viral marketing

Viral marketing model from the Internet marketing, the use of word-of-mouth users of the principle of word-of-mouth, is through the spontaneous between the user, low-cost marketing tools.

6, BBS marketing

The application of this has been very common, especially for individual webmasters, most of the portal station forums while leaving a link to their own sites, every day can bring a few hundred IP.

7, blogging

Blogging is the establishment of a corporate blog or a personal blog for the interaction between the enterprise and the user as well as a reflection of corporate culture. The embodiment of corporate culture, generally such as industry reviews, work thoughts, mood essays and expertise as the content of the corporate blog, so that the user more trust in the enterprise to deepen the brand influence.

8, microblog marketing

Microblog marketing refers to the microblogging platform to create value for businesses, individuals and other marketing methods, but also refers to the microblogging platform for businesses or individuals to find and meet the needs of users of various types of business behavior.

9, WeChat marketing

WeChat marketing is a kind of innovation of enterprise marketing mode in the era of network economy, and it is a kind of network marketing way that rises along with WeChat's hotness. WeChat does not have the limitations of distance, the user registered WeChat, and around the same registered "friends" to form a connection, the user subscribes to the information they need, the business by providing users with the information they need to promote their own products, so as to realize the point-to-point marketing, more prominent such as experiential micro-marketing.

10, video marketing

The way of creative video, the product information is moved into the video clip, absorbed by the mass, and will not cause too much exclusion of the user group, but also easy to be accepted by the user group.

11, soft marketing

Soft advertising, as the name suggests, it is relative to hard advertising, by the enterprise's market planners or advertising agency copywriters to be responsible for the writing of the "text ads". Compared with hard advertising, the reason why soft text is called soft text, the subtlety lies in a "soft" word, like a needle in a sheep's clothing, not revealed, the enemy in the invisible.

Waiting until you find out that this is a soft article, you have cold not stare into the well-designed "soft advertising" trap. It is the pursuit of a kind of spring rain, silent communication effect. If hard advertising is the external Shaolin Kung Fu, then the soft text is a sheepish needle, to soften the Wudang boxing, soft and hard, both inside and outside, is the most powerful marketing tools.

12, experiential micro-marketing

Experiential micro-marketing is based on user experience, with the mobile Internet as the main communication platform, with the traditional network media and mass media, through the strategic, manageable, sustainable O2O online and offline interactive communication, the establishment and transformation, to strengthen the customer relationship, and to realize the value of a series of customer processes. Experiential micro-marketing (Has experience marketing) stands in the consumer's senses (Sense), emotions (Feel), thinking (Think), action (Act), associated (Relate) five aspects of the redefinition, design marketing thinking.

This way of thinking breaks through the traditional assumption of "rational consumers" and believes that consumers are both rational and emotional when they consume, and that the experience of consumers before, during, and after consumption is the key to studying consumer behavior and corporate brand management. Experiential micro-marketing with SNS, microblogging, micro-film, micro letter, micro-vision, micro-life, micro-commerce and other forms of new media on behalf of the enterprise or individual to reach the traditional forms of advertising and promotion outside of the low-cost dissemination of the possibility.

13, O2O three-dimensional marketing

O2O three-dimensional marketing, is based on the online (Online), offline (Offline) full-media depth of integrated marketing, to enhance the transformation of the brand value as the guide, the use of information systems mobile, to help brand enterprises to create a full range of channels of the three-dimensional marketing network, and according to the market BigData (BigData) analysis Develop a complete set of multi-dimensional three-dimensional interactive marketing model, so as to realize the marketing effect of large-scale brand enterprises as a comprehensive perspective, multi-level classification of audience needs, selective use of newspapers, magazines, radio, television, audio-visual, film, publishing, network, mobile and other types of communication channels, text, pictures, sound, video, touch and other diversified forms of in-depth interaction. The integration covers all the senses of people receiving information, such as vision, hearing, light, image, touch, etc., and provides full-view, three-dimensional marketing coverage to the audience, helping enterprises to build a multi-channel, multi-level, diversified, multi-dimensional and all-around three-dimensional marketing network.