Huawei, Ningde Times into the game, Changan high-end intelligent car brand "top match" out of the circle?

The global automotive industry is facing huge opportunities for innovation, with Tesla, Google, Uber and other technology companies taking the lead in the field of electric vehicles and self-driving research and development, the future is a tough battle for traditional automakers, and it's hard for any automaker to cope with these foreign "invaders" single-handedly. Finding partners to leverage each other's strengths is especially important. Changan automobile hand in hand with Ningde era, Huawei to create a new high-end intelligent car brand, is the product of this trend.

The high-end pure electric car market is in full swing, following the Dongfeng Lantu, SAIC L project, another state-owned car company Changan Automobile announced that it will build a high-end intelligent car brand.

"Changan Automobile will join hands with Huawei and Ningde Times to create a new high-end intelligent car brand, and the first production model will soon be put into production." On November 14, Zhu Huarong, chairman of Changan Automobile, said at the scene of Changan Brand Day.

Changan Automobile's high-end intelligent car road came a bit suddenly, threw the first bullet to the market is the production car will soon be produced, because of the previous Changan Automobile did not release any information on the high-end project, the outside world for this production car is still little known.

In addition, Huawei and Ningde Times to join, so that Changan's high-end car road is more topical, the two respectively as the country's largest battery supplier and smart car solutions business, no doubt to the Changan automobile to eat a pill of confidence. Especially as the two as a number of car suppliers, this time it **** the same appeared in front of the stage to jointly build cars, this action behind the far-reaching implications. Picture from the Ningde Times official

November 16, Changan Automobile told Times Finance, the three parties jointly created a new car brand, positioned as a high-end brand of intelligent cars, including a world-leading, independently controllable intelligent electric vehicle platform, a series of intelligent automobile products and so on.

In fact, Changan Automobile's middle and high-end road is not smooth, after Geely released Link, Changan released WEY, as the independent sales of the top three Changan but in the middle and high-end brand action is slow, since then, with the establishment of Changan Azure, the outside world once thought that this will be the Changan's high-end brand to undertake, however, the Changan Azure in June this year, but it has been revealed that the Azure has been diluted shares of less than 5 percent. The company's comeback has a lot of chances of success.

Huawei, Ningde Times into the

This year, high-end pure electric smart car market has attracted more and more entrants, first in July this year, Dongfeng Lantu was the first to expose, followed by the disclosure of the SAIC L project in October, the positioning of their respective differences, but ultimately, are targeting the high-end pure electric field.

According to official disclosures and media reports, Huawei and NDT, as the industry's top companies, are among the partners in almost all of the Lantu and SAIC projects, including the Lantu press conference held in July this year, which was attended by NDT Chairman Zeng Yuchun. Image from the car company's official

However, in this Changan Automobile's car-making bureau, the three are high-profile announcements that they will join forces to create a new car brand, which is somewhat unusual compared with Huawei, which previously declared it would not build a car, and Ningde Times, which is only a battery supplier.

November 16, Ningde Times told Times Finance, the company and Changan Automobile in the new energy and intelligent energy ecological field of in-depth cooperation, together to accelerate the promotion of automobiles in the electrification and intelligent industrial development; Huawei said, in the intelligent network connection electric vehicle industry development, we have **** the same vision and goals. Image from the car company official

"Ningde Times has recently invested tens of billions of dollars in the power battery industry chain investment in shares as well as deepening cooperation with major car companies, etc., in the competition with LG Chem and other competition, Ningde Times is also accelerating its own layout of the whole industry chain of batteries and even car companies." On November 16, an automotive industry analyst told Times Finance.

In addition, for Chang'an Automobile itself, the middle and high-end brand building seems to favor multi-party cooperation. Tan Benhong, executive vice president of Changan Automobile, previously said in an interview that Changan Automobile to do mid-range and high-end brand, must be through the partners to build together.

In October 2018, Chang'an Azure, which is considered to be Chang'an Automobile's mid- to high-end brand project, was officially established. It is reported that the company's chairman is Li Bin, founder of Azera Motors, vice chairman is Li Wei, vice president of Changan Automobile, the two sides held 45% of the shares, however, Changan Azera did not set off too many splashes, until June this year, Azera has been exposed to have been diluted less than 5% of the shares.

Interestingly, at the time of the dilution of the shares of Azure, Huawei was rumored to be interested in shares of the Chang'an Azure, due to Huawei has previously been declared not to build cars, focusing only on the car companies to provide intelligent car solutions and other cooperation modes, so the news has not been too much attention.

Now that it has clearly become a partner of Chang'an, will Huawei take a stake in Chang'an Azera as previously rumored? At the same time, the entry of Ningde Times, the three will cooperate in what form of cooperation is also worthy of attention, for the above questions, the times financial to the three parties in charge, which, Ningde Times and Changan responded that can look forward to, and can not be disclosed at this time.

Changan high-end road how to break the game?

As the top three domestic independent sales, Changan Automobile is lagging behind in the exploration of high-end brands.

In 2016, Geely and Great Wall Motor successively released its high-end brand Link and WEY, after four years of development, although the Link and WEY also have the price gradually downward trend, but overall, the two have harvested a certain market share, on the contrary, Chang'an Automobile, has been to 2018, only formally announced to the outside world to build a high-end brand.

In October 2018, Chang'an Azure was established, and Yang Dayong, general manager of Chang'an New Energy, who had previously been in charge of Chang'an Automobile's mid-end and high-end brand pre-preparation work, revealed that "Chang'an's mid-end and high-end brand is in charge of the Chang'an Azure team."

In 2019, Changan Automobile was also reported by the media that the company is promoting a high-end project code-named "AB" within the company, and two years have passed, whether it's Changan Azure or the "AB" project, at present, both are The company has not made any substantial progress on the project.

Particularly in the case of Changan Azera, which was expected to have high hopes, not only has Li Bin stepped down as chairman of Changan Azera, but Azera Motors has only 4.62 percent of the shares left, which means that the hope of the two cooperating to build a high-end brand may have fallen through.

This time, Changan Automobile, together with Huawei and Ningde Times, seems to have a little more confidence in its comeback. One covers the entire power battery industry chain, one focuses on intelligent vehicle solutions, plus Changan Automobile's own car-making heritage, the combination of the three is naturally valued by the outside world. Image from the car company's official website

However, Changan Automobile is still facing a huge challenge in realizing its ability to overtake in the field of high-end intelligent cars. Behind the high-end intelligent cars characterized by autonomous driving and Internet of Everything, there is a huge capital investment and technological research and development in a full range of emerging research and development fields, such as supercomputing platforms, AI, high-precision maps, OTA, modern sensing, automatic control, big data, 5G, and other research and development challenges.

To Lantu and SAIC L, for example, Dongfeng Motor back to A to raise 21 billion yuan of funds, Lantu project occupies 7 billion share of the funds, at the same time, the prospectus also shows that the new generation of automotive and forward-looking technological development projects will be invested in 12.7 billion, including new energy platform architecture, electronic architecture, automatic driving, intelligent Internet and hydrogen fuel cells and other projects, which part of the use of the fund-raising of 7.7 billion yuan!

Shanghai Automobile Works (SAIC), as the largest domestic automobile enterprise, is also feeling the pressure of capital in the face of high-end brand building. According to sources familiar with the matter, the L project will set up an independent company and adopt the light-asset-heavy research and development and market-oriented capital operation mode, and will attract more domestic and international capital to join it.

With more and more competitors in the high-end smart car market, the ability to break through is another big test. The current market pattern is still Tesla's one-trick pony, with a first-mover advantage of Azure, Ideal and other new forces temporarily stood on the heels of the Dongfeng, SAIC and Chang'an, compared with the progress of a little slower.

In addition, in the new four trends and policies and other parties to help, the domestic new energy and high-end pure electric market share is gradually expanding, Changan, Dongfeng, SAIC and other late-stage car companies should think about how to harvest is growing market space.

"At present, in the competition of middle and high-end new energy, in addition to Tesla, including Azalea, SAIC and other car companies have their own combination of advantages, to find their own positioning and the corresponding market." How to realize the "overtaking", the national passenger association secretary-general Cui Dongshu previously told the times financial.

This article comes from the author of the automobile home car, does not represent the views of the automobile home position.