What exactly is new media?

As for the exact definition of new media, the industry and academic circles have not yet reached an understanding.

In the early days, UNESCO gave a definition to new media: new media is network media. Similarly, new media is defined as "an information dissemination medium based on digital technology and taking the network as the carrier".

"New media" is a relative concept, and its connotation will develop with the progress of media technology, but from the perspective of human communication history, it should belong to an era, especially "new today" rather than "new yesterday" or "new tomorrow".

New media is also a broad concept, which is a form of communication that provides users with information and services through digital technology, computer networks, wireless communication networks, satellites, computers, mobile phones, digital televisions and other terminals. At present, new media mainly include network media, mobile phone media, network TV and other media forms.

Related concepts are:? Network communication, network media, mobile phone media?

1. The so-called network communication actually refers to the dissemination of human information (including news, knowledge and other information) through computer networks. The information spread in the network is stored in digital form on optical, magnetic and other storage media, spread at high speed through the computer network, and read and used by computers or similar devices. Network communication is based on computer network, which carries out information transmission, exchange and utilization, so as to achieve the purpose of its social and cultural communication.

2. Network media not only refers to the Internet, but also includes the Internet, mobile media, Internet TV and other forms. Media, also known as media and media, is the carrier of information. Internet media was once called "the fourth media" by some people. They believe that printed paper media is the first media, broadcasting is the second media, television is the third media, and the Internet is the fourth media. 1998 In May, at the annual meeting of the United Nations Committee on Information, the Internet was formally proposed as the "fourth media".

3. The so-called mobile media is a tool for information dissemination by means of mobile phones; With the development and popularization of communication technology (such as 4G) and computer technology, mobile phones are mini computers with communication functions. Moreover, mobile phone media is an extension of network media. Mobile media? It can only become a new part of the information-rich network media, otherwise it will face the problem of poor information.

"New media" is "digital interactive new media". ?

Technically, new media is digital; From the perspective of communication characteristics, new media is highly interactive. Digitalization and interactivity are the essential characteristics of new media.

The propagation process of new media is nonlinear, and the sending and receiving of information can be synchronous or asynchronous. Such as building media, car TV, etc., do not belong to the category of new media because of the lack of interaction.

Online magazines give a definition to new media: by all. Traditional media divides the world into two camps by dichotomy: disseminators and audiences. People are either writers, readers, broadcasters, spectators, performers or appreciators. On the contrary, the new media not only gives everyone the opportunity to listen, but also gives everyone the conditions to speak. New media has achieved unprecedented interactivity. ?

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