Traditional Culture Encyclopedia - Traditional stories - What are the media?

What are the media?

The traditional four major media are: 1, newspapers; 2, television; 3, radio; 4, magazines; in addition, there should be outdoor media, online media, new media, such as cell phone text messaging

Newspaper

Newspaper(s) is a regular print publication distributed to the public, mainly containing news and current affairs commentaries. It is an important carrier of mass communication and has the function of reflecting and guiding social opinion.

Television

Television? (Television , TV, Video) refers to the use of electronic technology and equipment to transmit the activities of the image picture and audio signals, that is, television receivers, but also an important broadcasting and video communication tools, television was first invented by the British engineer John Logie Baird in 1925. Television uses electricity to instantly transmit moving visual images. Similar to a movie, television utilizes the visual residual effect of the human eye to reveal a frame-by-frame gradation of still images to form a visually active image. The transmitting end of the television system converts the various subtle parts of the scene into electrical signals in terms of brightness and chromaticity and transmits them sequentially. In the receiving end according to the corresponding geometric position of the brightness and chromaticity of the micro-part to reproduce the entire original image. The progress of science and technology is an important reason for the rapid popularization of television. Television signal scanning system and channel broadband is not exactly the same in all countries, according to the International Radio Advisory Committee (CCIR) recommended the use of the Latin alphabet to distinguish.

Broadcasting

Broadcasting is a means of news dissemination that transmits sound through radio waves or wires. The transmission of programs through radio waves is called wireless broadcasting and the transmission of programs through wires is called cable broadcasting. Broadcasting was born in the 1920s. The advantages of broadcasting is a wide range of objects, rapid dissemination, versatile, infectious; disadvantages are fleeting, sequential listening, can not be selected, the language barrier is difficult to listen to.

Magazine

Magazine (Magazine), a fixed title, with a period, volume, number or year, month as the order, regular or irregular continuous publication of printed materials. It is based on certain editorial guidelines, the works of many authors will be published in a book, published regularly, also known as periodicals. The formation of "magazines" originated from propaganda pamphlets during strikes, strikes or wars. These pamphlets, which were similar to those that emphasized the timeliness of newspapers, took into account more detailed commentaries, and a new medium arose for this particular reason. One of the earliest magazines published was The Scholar's Magazine, published in Amsterdam in January 1665 by the Frenchman Salo. China's earliest Chinese medicine magazine - "Wu Medical Hui Lecture", founded in the Qing Dynasty Qianlong fifty-seven years (AD 1792), stopped publication in the Qing Jiaqing six years (AD 1801), before and after a period of 10 years, * * * published 11 volumes, each volume are bound together as a book, is similar to the nature of the annual Chinese medicine magazines. Its manuscripts were supplied by famous doctors in the south of the Yangtze River at that time, so it was called "Wu Medical Lectures". Any kind of magazine is published under its own "ISSN" (International Standard Serial Number).