4 commonly used marketing routines, accidentally put on the set!

four common marketing routines are accidentally put on

mental account

Core theory There are some things you didn't want to buy, but you might buy them for another reason or scene. For example, as a young man, would you buy yourself a health product similar to melatonin? Really? But you must have bought it, right? Because once you define health care products as gifts for holidays, or as filial piety and respect for your elders, you will buy them.

Proportional bias

The core theory is that for low-priced products, merchants like to mark discounts, and for high-priced products, they mark the price reduction quota or full reduction. For example, a 1-dollar dress will drop 1 dollars, or a 2-dollar dress will drop 1 dollars. Which do you think will drop more? Even if the amount of reduction is exactly the same, in everyone's consciousness, 1 pieces of clothes are 1% off, and 2 pieces of clothes are 5% off, which seems to be more reduction.

price anchor point

The core theory needs to have a similar product pricing, not for selling, but for comparison, which shows that the product you mainly want to sell is cost-effective. For example, if you buy a dress with similar colors and styles, but the price is different, maybe one is 299 and the other is 499. You may see 299 shirts and think that the price of shirts is very expensive, but when you see 499 shirts, you will think that 299 is quite cost-effective. And if you buy it, you will definitely choose 299.

loss avoidance principle

core theory once people have something, they are very reluctant to lose it, and everyone is afraid of loss. This is because we care more about the unhappiness caused by loss than the happiness of gain. For example, barbershops and beauty salons don't ask you to apply for a card as soon as they come up. Most of them send you a free experience coupon or a one-yuan coupon to let you experience it. If you really feel good, you will buy a package discount.