Traditional Culture Encyclopedia - Traditional stories - What is the trademark of cheongsam?

What is the trademark of cheongsam?

First, the scene naming method: use product-related phenomena or pictures to name, so that consumers will have a sense of picture after owning cheongsam, associate it with pictures, and increase consumer demand; Second, the naming method of raw materials: using the name of the fabric used to make cheongsam as the brand name can make consumers trust us and make consumers interested in a certain fabric; Third, the target naming method: associate the name of the trademark with the target customer, such as Taitai Le Chicken Essence and Taizi Milk. And take the image of the target customer as the name, so that customers can have a sense of identity with the product.

Analysis of several well-known cheongsam trademarks: First, Ruifuxiang's high-end customized brand won the title of "Famous Brand Trusted by Consumers in China". Combine the traditional culture accumulated in China for a hundred years with the innovative spirit of breakthrough, and bring the cheongsam with China characteristics to consumers. 2. Manloulan, a plant name, reflects the gentleness and vitality of women, and the word Lou has the characteristics of China; Blue words highlight beauty and nobility. On the whole, Manloulan is beautiful and elegant, which is in line with the theme of cheongsam. Third, Tao founded by Ms. Tao highlights the celebrity effect. But with the passage of time, such a name may be forgotten by the times, so brand names should be used with caution.

Recommend several pleasant names of cheongsam: Ling Hua, a herbaceous plant, gives people a strong feeling, which symbolizes the self-reliance and self-improvement of contemporary women. Chinese characters represent China and also represent beauty and brilliance, which is consistent with the graceful, restrained and beautiful expression of cheongsam; Jing Shu, Amethyst is quiet and virtuous; The word Shu symbolizes meekness and virtue, which comes from the Book of Songs and gives people a strong classical atmosphere, quiet and beautiful.

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