What does the content of a brochure usually include?

Promotional brochures include overall design, architectural design, content design, color design and other aspects.

Overall design: folding/opening page ? Folding method ? Folding page graphic design, etc.

Structural design: typography, module design

Content design: copy, pictures, cases, etc.

Color design: the main color in line with the characteristics of the company's image, the main color of the brochure, the tone of the base color, etc.

The content of the brochure:

A. The Company

1, company profile: including the introduction of the text, what major awards, as well as various types of image of the company. What major awards, as well as various types of image photos

2, the company's philosophy

Two, the brand

1, the brand performance: (pattern)

2, the brand's aspirations: (text)

Three, the product

1, the product introduction (text, pictures)

2, the product copy (history, source, the story behind)

3, the product

1, product introduction (text, pictures)

2, product text (history, source, the story behind) The story behind)

3, product advantages

Four, case

Related cases of text, pictures

Expanded information:

Promotional posters are a kind of art of information transfer, a kind of mass publicity tool.

Posters are also known as posters. It is a large painting that is pasted on the street wall and hung in the window to attract the attention of passers-by with its eye-catching picture.

The twentieth century is, in a sense, the century of political propaganda, posters as a means of propaganda at the time also reached its peak, including the two world wars, the Soviet Union, the revolution and construction, the Spanish Civil War is the peak of the creation of political posters, especially in the twentieth century in the first half of the century, is the propaganda posters to the golden age of the great popularity of it. In Soviet Russia shortly after the victory of the October Revolution, the capital of Moscow city center post office window is full of posters, so that the public from these different forms of expression of the posters to understand the revolutionary situation.

In schools, posters are often used for cultural performances, sports events, storytelling sessions, exhibitions, parent-teacher conferences, festivals, competitions and games. The general requirement of poster design is to make people understand at a glance. General posters usually contain notices, so the theme should be clear and conspicuous, at a glance (such as xx competition, discounts, etc.), and then summarize the main content such as time, place, notes, etc. in the most concise statement. Poster illustrations, the layout of the beautiful is usually a good way to attract attention. In real life, there are more abstract and concrete.

Poster design is based on in the application of computer graphic design technology, with the development of the advertising industry formed a new occupation. The main feature of this career is the image, text, color, layout, graphics and other elements of expression of advertising, combined with the characteristics of the use of advertising media, in the computer through the relevant design software to achieve the expression of the purpose and intent of the advertisement, the graphic art of creative design activities or a process.

Reference:

Baidu Encyclopedia - Poster

Baidu Encyclopedia - Brochure