Some measures to release the potential of tourism consumption and promote the high-quality development of tourism

Some measures to release the potential of tourism consumption and promote the high-quality development of tourism are as follows:

First, increase the supply of quality tourism products and services.

(1) Promote the deep integration and development of culture and tourism. Guide the healthy development of drama festivals, music festivals, art festivals, animation festivals, concerts, art exhibitions and cultural tourism exhibitions, and enrich the formats of "music+tourism", "performance+tourism", "exhibition+tourism" and "events+tourism".

Carry out the construction of China cultural relics theme trail and the cultural theme tourism promotion activities of "reading thousands of books and taking Wan Li Road". Develop red tourism in an orderly manner, and protect, manage and make good use of red resources. A typical demonstration of promoting the integration and development of culture and tourism industry.

(two) the implementation of a better life holiday and leisure project. We will implement the cultural tourism industry to empower urban renewal, create a number of national-level tourist and leisure cities and blocks with distinctive cultural characteristics, and promote the high-quality development of tourist resorts. Strengthen the construction of micro-circulation leisure facilities such as greenways, bicycle lanes, country parks and parking facilities, and rationally arrange service facilities such as self-driving RV parking lots.

(three) the implementation of sports tourism demonstration project. Promote the integrated planning and development of sports events and tourism activities, combine major and characteristic events, cultivate "event tourism" brand projects, and create a number of influential sports tourism boutique routes, events and bases. Develop the ice and snow economy, promote the development of the whole industrial chain of ice and snow sports, ice and snow equipment and ice and snow tourism, and guide the construction of ski resorts.

(four) to carry out rural tourism to improve quality and efficiency. Carry out the pilot project of strengthening the county with cultural industry to promote the development of rural tourism. We will build a number of key rural tourist villages and towns with regional cultural characteristics, promote the implementation of national standards for tourist homestays, create line products with "good scenery in rural areas in four seasons" and carry out a series of activities of "visiting and buying villages". Create new formats such as beautiful countryside, landscape agriculture, farming experience, leisure fishing and outdoor sports according to local conditions.

(5) Developing ecotourism products. On the basis of strict protection, natural ecological resources such as national parks, nature reserves, scenic spots, forest parks, wetland parks, desert park and geological parks will be rationally utilized according to laws and regulations, and eco-tourism products such as forest health, eco-tourism and nature education will be actively developed. A number of characteristic eco-tourism routes have been launched. Promote the construction of forest trails and leisure and healthy trails.

(6) Expand marine tourism products. Deeply tap the tourism resources of marine islands and enhance the characteristics of coastal islands. Improve the cruise and yacht tourism policies, and strengthen the construction of cruise, yacht wharf, coastal holiday camp, sports boat wharf and other tourism supporting service facilities. Optimize the design of cruise routes and cruise tourism products, and promote the comprehensive resumption of international cruise transportation.

(7) Optimize investment in tourism infrastructure. Support all localities to rationally plan and orderly build tourist facilities such as tourist consultation centers, tourist distribution centers, tourist toilets, tourist scenic roads, tourist traffic signs and signs, and smart tourism public service platforms according to the needs of tourism development. Accelerate the construction of regional airports in the central and western regions, promote the creation of a number of excellent tourist routes for expressway and domestic waterway passengers, and improve the tourist route network, tourist train routes and self-driving tourist service system.

(8) Revitalize idle tourism projects. Optimize and improve the revitalization methods, take revitalization measures according to the classification of projects, make good use of various fiscal, monetary and investment policies, and support tourism enterprises to revitalize existing tourism projects and existing tourism assets.

Second, stimulate tourism consumption demand.

(9) Improve the tourism consumption environment. Support cultural and sports venues to enhance their tourism and leisure functions, and rationally set up tourist reception facilities such as tourist consultation areas, catering areas and cultural and creative product sales areas. Promote the use of digital technology to transform and upgrade traditional tourist consumption places, and create a new space for smart tourism and immersive experience. Make use of open spaces such as city parks and lawn squares to create creative markets and camping and leisure areas. Innovatively carry out the domestic tourism promotion of "Better Life by Traveling to China".

(10) Improve the policy of benefiting the people through consumption. Carry out national cultural tourism consumption promotion activities, and encourage all localities to organize various forms of consumption promotion activities around holidays, summer vacations and other time nodes, in conjunction with cultural tourism enterprises, financial institutions, e-commerce platforms, new media platforms and other organizations.

(eleven) adjust and optimize the management of scenic spots. Improve booking measures, simplify booking procedures, minimize the collection of tourists' personal information, scientifically set up online and offline booking channels, and meet the needs of tourists to the greatest extent. Scenic spots should keep artificial windows, and provide reservation services for people who have difficulty in using intelligent technology before the number of tourists reaches the maximum carrying capacity of the scenic spot. In the tourist season, measures such as extending the opening hours of scenic spots and increasing flexible supply will be taken to improve the reception capacity of scenic spots.

(12) Improve tourism transportation services. Improve the accessibility of tourist destinations, build a "fast-forward" transportation network, optimize the shuttle bus configuration of key tourist cities in combination with holidays and other factors, promote the integration of tourist cities into the "trunk branch line connecting the whole network" air transport service network, and speed up the construction of connecting lines between trunk roads and scenic spots and between scenic spots in adjacent areas. Optimize tourist passenger transport services, actively expand customized passenger transport services, popularize e-ticket services, and vigorously develop intermodal transport.

(thirteen) the orderly development of the night economy. Guide the standardized innovation and development of night culture and tourism consumption gathering areas. Improve supporting service facilities such as night lighting, parking lot, public transportation, catering and shopping. Encourage qualified public cultural sites and cultural institutions to extend their opening hours.

14. Promote regional cooperation and contacts. Focusing on major regional strategies and the construction of key urban agglomerations and cultural tourism belts, we will implement measures and convenient services for regional integrated cultural tourism consumption and hold regional consumption promotion activities. Promote cross-regional tourism cooperation between the eastern, central and western regions, and explore ways of cooperation as tourist sources and destinations.

Three. Strengthen inbound tourism

(fifteen) the implementation of inbound tourism promotion plan. Optimize inbound tourism products and routes, and introduce more tourism products and services that are popular with inbound tourists. Strengthen overseas market promotion and precision marketing, and continue to carry out "Hello! China "national tourism image series promotion activities. Carry out inbound travel agency partnership action to provide course training and tourism information services for foreigners engaged in tourism business in China.

(16) Optimize visa and customs clearance policies. Further improve the efficiency of visa processing and improve the informationization level of visa approval and issuance. We will restore various visa-free policies in an orderly manner and actively study the increase of visa-free countries. Give full play to the positive role of port visa, transit visa-free and regional entry visa-free policies in the development of tourism, and increase policy propaganda. Provide customs clearance protection for cruise tourism, self-driving tourism and other tourism activities involving entry and exit.

(seventeen) to resume and increase international flights. Increase the routes with the main source countries of inbound tourism and neighboring countries, encrypt flight schedules, and improve the convenience of air travel.

(eighteen) improve inbound tourism services. Improve the convenience of foreign tourists and Hong Kong, Macao and Taiwan residents to book scenic spots tickets, buy car (boat) tickets and stay in hotels with valid certificates. Strengthen foreign language training for tour guides and service personnel in scenic spots and hotels, and improve multilingual signs and guidance facilities in scenic spots, airports, stations, hotels, shopping shops and other places. Improve the convenience of inbound tourists to use overseas bank cards and various electronic payment methods and the convenience of foreign currency exchange.

(nineteen) optimize the departure tax refund service. Improve the quality and efficiency of departure tax refund service, promote the expansion of the geographical coverage of overseas tourists' departure tax refund policy, encourage and guide more merchants to become tax refund shops, and further enrich the types of goods in tax refund shops.

(twenty) to play the role of tourism trade carrier. Support domestic cultural tourism enterprises and institutions to participate in various international cultural tourism exhibitions. Encourage the holding of market-oriented tourism exhibitions to attract foreign cultural and tourism enterprises to participate in China. High-quality construction of a number of foreign cultural and trade bases to provide service guarantee for foreign cultural tourism enterprises to invest and cooperate in China.

Fourth, improve the comprehensive ability of the industry.

(twenty-one) to support the development of tourism enterprises. Appropriately relax the time limit for travel agencies to make up the tourism service quality deposit, and travel agencies may apply for full refund or suspension of payment of the tourism service quality deposit. Adhere to the same quality standards, support tourism enterprises to participate in government procurement and service outsourcing according to law, and do not restrict relevant enterprises from participating in government procurement of accommodation, meetings, catering and other projects on the grounds of star rating and ownership.

(twenty-two) to strengthen the construction of tour guides. Optimize the management of professional qualification access for tour guides, strictly regulate the practice behavior of tour guides, purify the practice environment of tour guides, and guarantee the labor remuneration of tour guides according to law. Strengthen the supply of tour guides and professional training, and hold a national tour guide competition.

(twenty-three) to improve the quality of tourism services. Improve the evaluation system of tourism service quality, carry out monitoring and evaluation and brand building, and improve relevant standards. Establish and improve a new supervision mechanism based on credit supervision, identify the subject of dishonesty according to law, and implement credit punishment. We will build a credit system in the fields of culture and tourism, improve the credit commitment system, promote credit brand building, and optimize the credit consumption environment.

(twenty-four) standardize the order of the tourism market. Strengthen the law enforcement of the tourism market and carry out in-depth rectification of the tourism market. Establish and improve the inter-departmental tourism market complaint reporting and law enforcement cooperation mechanism, strengthen data information sharing and clue transfer, carry out joint law enforcement, and resolutely safeguard the legitimate rights and interests of tourists.

Verb (abbreviation for verb) protection

(twenty-five) improve the coordination mechanism of tourism work. Improve the working mechanism, timely carry out work scheduling, research and consultation, strengthen cross-departmental overall coordination and comprehensive supervision, and promote the solution of key and difficult problems in the development of tourism.

(26) Strengthen policy guarantee. Make good use of financial funds from all relevant channels and strengthen policy coordination and cooperation. Support the construction of tourism infrastructure through existing special funds such as investment in the central budget.

Through the tourism development fund, the central government to support the construction of local public cultural service system subsidies and other channels, support local governments to improve the level of tourism public services, strengthen tourism promotion, and promote the construction of national cultural tourism consumption pilot cities and demonstration cities. Incorporate qualified projects in the tourism field into the support scope of local government special bonds.

(27) Broaden financing channels. Guide financial institutions to combine their own business with the production and operation characteristics of tourism enterprises, optimize credit management, enrich credit products, and support the construction and operation of tourism facilities. Explore and carry out the pilot work of tourism project income right, tourism project (scenic spot) franchise entering the market and filing and registration in some areas. Encourage the issuance of real estate investment trusts (REITs) based on scenic spot projects on the basis of legally defining the rights and obligations of various scenic spot resources and property owners.

(twenty-eight) to strengthen the protection of land and talent. Further optimize the land use policy of tourism industry and ensure the reasonable land use demand of tourism projects according to laws and regulations. Encourage local governments to combine the redevelopment of inefficient urban land, promote the revitalization of existing land, and support the construction of tourism facilities. We will do a good job in the training, use and evaluation of tourism talents, strengthen the evaluation of professional titles, the evaluation of vocational skills and the support of talents returning to China, and implement various employment and social security policies.

(twenty-nine) do a good job in tourism safety supervision. Jointly carry out industry safety inspections, urge business entities to implement the main responsibilities of safety production, fire safety, special equipment safety, food safety, etc., do a good job in safety management of key places, units and important time periods, strengthen accident prevention and response measures, and further improve the emergency response capability of tourism emergencies.

(30) Improve the tourism statistics system. Optimize the survey methods of tourism statistics, expand the data sources and strengthen the work force. Promote data interconnection between culture, tourism, statistics, entry and exit departments.

Baidu Encyclopedia-Some measures to release the potential of tourism consumption and promote the high-quality development of tourism