Innovation method of business model under internet thinking

In the process of its own business development, if an enterprise wants to achieve the corresponding profit target or fundamental strategy in a specific field or market, it needs to subdivide its own market share accordingly, so as to carry out corresponding publicity and marketing, and then fully satisfy the target customer group. In this process, it is necessary to adopt a more practical strategic combination, further integrate into the Internet thinking under the new situation, further reflect the due innovation effect in business model innovation, and reflect the interaction of relevant stakeholders through various three-dimensional associations, thus reflecting the efficiency and value of Internet thinking, providing the necessary guarantee for the achievement of the innovation effect of business model, making business model unique and effective, and fully embodying the innovation value of business model under Internet thinking. Specifically, the innovation path of business model under Internet thinking is mainly reflected in the following aspects:

1 Use big data to improve and innovate the business model of enterprises.

In order to reflect the value and function of Internet thinking, we can fully integrate the relevant content of big data technology, fully analyze and judge the objective needs and demand structure of consumers, do a comprehensive and meticulous data collection and sorting work, and then further improve and innovate the corresponding marketing services in combination with the objective needs of consumers, so as to further reflect the good development effect in product quality and service efficiency, and then fundamentally meet the objective needs of consumers. At the same time, it is necessary to make effective use of big data technology, realize reform, innovation and integrated development on the basis of traditional business models, make business models have brand-new calculation and statistics methods and marketing contents under the influence of big data technology, and ensure that business models create greater value through the idea of big data innovation. At the same time, it is fully clear that enterprises "create value for whom, what kind of value and how to create value" in the process of establishing and promoting business models, and through this mode of thinking, it provides brand-new ideas for enterprise marketing promotion. Fundamentally speaking, big data is a brand-new resource. Through the separability of data, the data represented by numbers are separated from the activities of generating data. In this way, it has played an appropriate guiding role for the next activities, separating relevant data from big data, making it show greater commercial value, and providing necessary guarantee for the innovation and development of enterprises and the improvement of comprehensive benefits.

For example, the current online car service makes full use of big data technology to conduct extensive and in-depth research, analysis and acquisition according to consumers' consumption needs and behaviors, so that customers' relevant travel time, travel modes and travel routes can be clearly defined, and then on the basis of further integration, analysis and utilization of various data information, big data of online car terminal customers is formed. At the same time, with the support of big data, the formation structure and living habits of consumers are outlined, and then the corresponding data are extracted from big data and further applied to a series of aspects such as catering, shopping and tourism, forming a more complete and systematic industrial chain. The effect of mutual integration can make products and services have a larger market and customer base, and the products and services presented at the same time are more accurate and effective, targeted and feasible.

2 The marginal effect is increasing under the long tail theory

3. Realize closer communication with customers and consumers, and keep close contact with feedback.

Through the effective promotion of internet thinking, it is necessary to further integrate consumers into business model innovation to communicate closely with them and shorten the distance between people. This will enable enterprises to communicate with customers in time, which will be more efficient and convenient, and then effectively solve the problems of unbalanced interests and uncoordinated resource allocation among consumers caused by traditional information asymmetry. In addition, it can effectively reflect the advantages of lower barriers to information transmission, easier access to information and faster communication. Under such circumstances, enterprises will not fight price wars again, but will further strengthen the stickiness of consumers and improve their loyalty, so as to reflect the personalized needs of consumers in the integration of Internet resources on the basis of full communication, and then be more accurate and effective in the marketing model of enterprises, meet the objective needs of different consumers and reflect the marketing effect of personalized innovation.

4. Incorporate Internet thinking and further strengthen brand creation.

First of all, enterprises should further improve their own strength, make products more attractive, and significantly improve added value and comprehensive benefits. Secondly, it is necessary to further use the Internet model for wider publicity and promotion, so that products and services can be effectively improved and perfected, and through the improvement of product quality and service quality, a solid foundation can be laid for product marketing. At the same time, we should further use new media to improve and innovate marketing, and then establish our own business brand and social visibility, and further consolidate and strengthen our own influence and competitiveness. In addition, enterprises should upgrade the brand of products more effectively, and ensure that customers have a deeper understanding and cognition of product update and optimization, so as to further strengthen the competitiveness and presence of products.