What does the advertising design specifically include?

There are many media for advertising design. It is also the most powerful means to display the image of enterprises or products in a large area and at multiple levels, and it is one of the most important application systems in the enterprise identification system. Screen design, an all-round advertisement with standard colors, can give the public a consistent and unified sense of enterprise or product, which plays a significant role in strengthening and spreading enterprise identification. Especially for TV advertisements, the production and broadcasting costs are high and the time is extremely limited. It is extremely difficult to produce the strongest effect in a few seconds. Therefore, color selection and planning in advertising is an important task in VI. Faber Bilan, an authoritative figure in foreign color research, once pointed out brilliantly that it is often not how many colors are used, but whether the colors are used properly. If an advertisement uses too many colors, it will hurt its publicity. In order to achieve the propaganda effect properly, we must always use colors wisely and skillfully. Advertising design is designed to strengthen sales. That is, advertising products, brands, activities and other advertisements based on advertising and design. The earliest advertising design should be a small bulletin board in early newspapers, which is a form of graphic design. Then the radio appeared, so there were audio advertisements, which can still be heard today. Then, in the TV era, advertising design was involved between film and drama, becoming more professional. Video-based advertising design is completely different. How to attract consumers' attention in just 20 seconds and achieve good promotion results requires a lot of market research, design experience, planning in advance and so on. Therefore, the advertising design company is big enough to have cross-international undertaking, and the division of labor is fine, which is staggering. Print advertising design can be divided into newspaper draft, magazine draft and other promotional materials. With the advent of the Internet age, junk advertising is actually the latest form of advertising design.