Bazaar of Fashion is a very influential magazine. What are the enduring secrets of this magazine?

Bazaar of Fashion is a well-known impurity in domestic fashion circles. Every time it announces popular elements, it will be sought after by many beauty lovers, and often find some well-known stars to take pictures. Whether it is credibility or popularity, Bazaar Fashion has great influence in the fashion circle. And the reason for its success is this? I think it has something to do with my own positioning and thorough understanding of consumers' consumption concepts.

1, Bazaar itself is positioned as an elite.

Bazaar's own positioning is to provide fashion information to those elites who love beauty. They have been sitting very well at this point. After so many years of development, they are also implementing this concept from the beginning to the present and have made such achievements. After all, there were not many magazines and books about fashion in the domestic fashion circle at that time as there were in foreign fashion circles, and the appearance of Bazaar of Fashion filled this gap well and will naturally be sought after by people.

Second, consumers' consumption concept is easy to understand.

Bazaar of Fashion has a good grasp of consumers' psychology. It not only introduces the goods to consumers, but also provides sales channels to a certain extent, so that consumers don't have to spend too much energy to know how to buy them after seeing them. From this point of view, it is very different from ordinary impurities. But it is precisely because of this model that it can occupy an important position in the domestic fashion circle.

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