Characteristics of Zhejiang merchants, Huizhou merchants and Shanxi merchants in modern China.

First, business is the best. The law of market economy tells us that only thinking innovation can have a way out. The mentality of learning to learn from others' mistakes has been struggling today, and the joy of success will always belong to those who are brave in innovation and unconventional. Such as a pile of wood, used as fuel, almost worthless; Sell it, worth tens of yuan; If it is made into furniture, it is worth several hundred yuan; If it is made into an advanced screen, it will cost thousands of dollars. Zhejiang businessmen have very professional and unique business skills. First, the business philosophy is unique. Hairdressing is the most common thing in people's lives, but barbers in the north and the south have different business ideas: northerners are fast, the content is single, and they think that cutting fast will earn more. Southerners, represented by Zhejiang people, try their best to grind your time, get a haircut with supporting services, raise fees in meticulous service, and earn more money than northerners. Second, the management idea is unique. Ideas determine the way out and destiny. In the waiting room, two people are going to work in Beijing and Shanghai respectively. It is said that Beijingers are very kind. People who can't eat not only give steamed bread, but also old clothes. Shanghai people are smart, and outsiders charge for directions. People who want to go to Shanghai think that Beijingers are good, and they will not starve to death if they can't earn money; People who want to go to Beijing think that Shanghai is good, and they can make money by leading people. So people who go to Beijing are diverted to Shanghai, and those who go to Shanghai are diverted to Beijing. People who go to Beijing find that Beijing is really good. The mineral water in the bank lobby can be drunk for free. There are free snacks in big shopping malls, and garbage collection can also make money. People who go to Shanghai find that Shanghai is a city of peanuts. Leading the way, watching the toilet and getting a basin of cold water to wash people's faces can actually make money. He keenly observed that Shanghainese like to grow flowers. He dug 10 bags of soil in the suburbs and sold them in the name of "flowerpot soil" at a price of one yuan per bag. He robbed them, and made several trips to 50 yuan that day, earning him the "first bucket of gold", which aroused his ambition and confidence in starting a business. He began to carefully study the formula of soil and the nutritional needs of various flowers. Gradually, his "flowerpot soil" became more and more famous and his business became better and better. Soon, he had his own business in Shanghai. A few years later, those who went to Shanghai became bosses and those who went to Beijing became beggars. Different ideas lead to their different fates. Third, business courage is unique. An old lady, who has never been to school, can't speak Mandarin or studied business, asked someone to write two pieces of paper and put them in the left and right pockets of her clothes. One is "I'm from Pingyang, Zhejiang, please help me buy a ticket", and the other is "I bought a catty of rabbit hair of XX yuan". With these two pieces of paper, the old lady did many things that young people dare not do, and traveled all over China to earn money. The fourth is to make big money with small money. Creating a big market for small commodities is the secret for Zhejiang people to make money. At first, they operated the "needle and thread brain" of commodity economy such as screws, miner's lamps, buttons, glasses, lighters, razors and hardware. When they find the "first bucket of gold", they look for business opportunities with keen eyes, make bold investments and become their own bosses. In order to accumulate primitive capital, they are not afraid to go far away. When I was very young, Zhejiang businessmen came to Lvchun village to ring bells and exchange chicken feathers for sugar. Time goes by, but the sound of them playing cotton "clank, clank, clank" always echoes in our ears.

Second, I want to make money most. First, a strong desire to make money. If an alien comes to China, Beijingers want to study his characteristics, Shanghainese want to hold an exhibition, Cantonese ask if he can eat, and Zhejiang people ask what business aliens have. Such a strong desire to make money is the first element of Zhejiang people's success. No Zhejiang people will try to hide their desire to make money, and this desire will always surge in their blood. If you don't make money, you will die for me. This is the wealth logic of Zhejiang people. People in Zhejiang want to start a business, make money and have a strong boss complex. Young people who work must take off their work clothes after work. They don't want people to know their work status. After accumulating certain capital and experience, they started their own businesses. They have great ambition to get rich, and would rather be the head of a chicken than the tail of a phoenix. They think poverty is worse than 50 kinds of disasters, and their strong desire to make money makes them happy to do jobs that ordinary people don't want to do, such as repairing shoes, playing cotton and doing coolies. The second is to have a special understanding of money. China people have a subtle attitude towards money. "A gentleman is righteous, a villain is profitable", but they also agree with the concept that "money makes the mare go". When you have no money, you fantasize about rolling in financial resources. If you want to make money, you are shy. If you make money, you hide. Zheshang has a special understanding of money. They are neither rich nor heartless. Their thirst for money is well known. They never talk about their love for money, thinking that money can lead a good life. Xu Yong, the boss of Weili Lighter Group, asked, "What is the driving force for your entrepreneurial success?" He replied, "To make money, to live a good life." Because they accurately grasped the essence of money, they earned it cleanly, generously and aboveboard. The third is the courage to seize business opportunities. They are very tall in Qian Shang and have great wisdom in making money and spending money. They know when to spend a lot of money and when to give nothing. Once you see the business opportunities, you dare to put all your eggs in one basket when you start a business or at a critical moment. They believe that investment is like river closure. Only by investing a large amount of earth and stone at one time can the river closure be successful and a high dam be built. If a small amount of stones are thrown slowly, they are easily washed away by water, but they are wasted. If a young man earns 65,438+million yuan, he will borrow 65,438+million yuan to start his own business. What the poor lack most is the ambition to get rich. Mr. Chen from Wenzhou borrowed 200,000 yuan to open a small beauty salon in Shanghai. Now it has more than 30 beauty salons, bio-pharmaceutical factories, cosmetics factories and vocational training schools, and has established more than 300 franchise chain stores all over the country, with personal assets exceeding 100 million yuan. He said; "How big is the dream, how big is the career." The development history of human society proves that money is extremely important to individuals and society, which enables people to engage in many meaningful activities. While creating wealth, individuals are also making contributions to others and society. Hicks, an American writer, said in his book Income Beyond Occupation that money can make people live a better life in twelve aspects: material wealth, entertainment, education, tourism, medical care, economic security after retirement, friends, giving you stronger confidence, enjoying life more fully, showing themselves more freely, satisfying a greater sense of accomplishment and better engaging in public welfare undertakings. Needless to say, in real life, money can buy many things, and 80% of life goals can be achieved through money. As long as you don't commit crimes, a rich life is definitely a successful life. As long as people are not overly addicted to money and are not influenced by money, then pursuing and advocating money should be an excellent quality, a lofty belief and the best guarantee for making money in the end.

Third, the best candidate. Knowing how to be a man, you can do anything. Zhejiang people are born businessmen, and their life is impeccable. Small business depends on wisdom, and big business depends on being a man. If you want to make money, be a man first, and make money by real skills. All the real skills will eventually settle on being a man. Doing business is for profit, and a businessman who does not pursue profit is an unsuccessful businessman. But to do great things, we must first be good people. No business is dishonest, but the "rape" of Zhejiang people is things and money, not people. Being a man is the foundation of everything. If you can be a man, you will gradually accumulate various resources. If you can't be a man, the resources you have will slowly drain away. People in Zhejiang always behave first, then do business. Making money is not their only purpose, but doing things is their real purpose. The relationship between making money and doing things, whether we concentrate on making money or doing things, deserves our in-depth consideration. I think if you only think about money, you will never make money; If you just want to do something, you will accumulate a lot of human resources, win popularity and bring you a lot of money. Zhejiang businessmen are best at being human in the following three aspects:

Be honest. Honesty is the foundation of being a man and starting a business. Without honesty, you may win temporary benefits, but you will eventually lose long-term benefits. "Honesty" means treating others sincerely, and childlike innocence is not lost; "Faith" means keeping your promise, keeping your word, and keeping your word. Zhang Wenrong is the chairman of Shanghai Yalong Investment (Group) Co., Ltd., and the hard-working spirit and down-to-earth style of Zhejiang people are best interpreted in him. Shortly after starting his business, the four-star hotel-style apartment he invested in Pudong was put on the market, and it could sell for 8,000 yuan per square meter, but he insisted on selling only 7,000 yuan. This move attracted the criticism of minority shareholders, but he did not agree. Zhang Wenrong said that the price is only 7,000 yuan per square meter, and it will be sold out in five or six days. If the funds are withdrawn in advance, they can be invested in the next project. More importantly, on the basis of ensuring sufficient profits, it sends a message to consumers and the market that the quality of the company's house is good but not expensive, and it has made free advertisements for the group's future real estate management. He said, "Don't make all your money", which reflects the valuable peace of mind of businessmen. Today, companies in Zhang Wenrong have assets of1200 million dollars. Zheshang attaches importance to credibility and pursues personal credit value, and credit depends on the accumulation of individuals in their lives. There is a saying in the west that banks never lend money to people who have never borrowed money from banks. In order to establish personal credit, a boss borrowed money from a bank when the funds were abundant. The loan was useless and he just repaid it on time. A few years later, when he needed funds to expand his business scale, he could easily borrow money from the bank because of his good credit record. In Zhejiang, some bosses don't need to go through the mortgage formalities when they borrow money from banks, just sign their names. Nan Cunhui, chairman of Zheng Tai Group, has a credit line of 200 million yuan.

Doing business with morality. The ancient book says, "Virtue is rewarded." You will get it if you have morality. Wang Yuejin, president of Bali Group, believes that "enterprises, like being human beings, should pay attention to morality and quality when making products". Moral quotient refers to a person's moral level and moral personality quality, including thoughtfulness, respect, tolerance, forgiveness, responsibility, peace, loyalty, courtesy, humor and other virtues. A businessman with high morality and high business will gain trust and respect, and naturally there will be more chances of success. According to the survey of 0/000 large enterprises in Taiwan Province province, 54.9% of the business owners and employers give priority to virtue. Zhejiang businessmen attach importance to German business, are willing to engage in public welfare undertakings and actively repay the society.

Down-to-earth is the right way. Zhejiang people's understanding of money is pragmatic, and it is also pragmatic to treat people and things. Being pragmatic is the right way in the world. They always regard making money as a normal means of survival. They are not greedy for money, nor are they shy and timid about making money. On the contrary, they are honest, practical and earnest in making money. Whether to be an enterprise or not, they don't look at whether the leader has said it or not, or whether others have done it. They only look at whether it is necessary and feasible in practice. As long as the business is feasible and not prohibited by law, they will do it by hook or by crook. For example, if farmers can't enter the city, they will build a farmer's city; When the national bank refused the loan, they set up their own credit cooperative. Decentralized family economy is difficult to work in the market tide, so they created the shareholding system. Zheshang's thinking is flexible. He does not proceed from dogma, but from reality, dare to think and do things for the world. They don't talk, fantasize or complain. If the state invests less, it will build itself; There is no capital to produce small commodities such as glasses, lighters and buttons. They face the reality, don't talk big and empty, and really seek development. Their pragmatic spirit left a deep impression on me.

Fourth, the most bitter. China has regarded commerce as the basic industry since ancient times, and the commerce of "scholars, farmers and businesses" ranks last. After the founding of New China, the occupation ranking was "Industry, Agriculture and Soldiers Learn Commerce", and "Commerce" still ranked last. People in China are ashamed to talk about business. Zhejiang businessmen have already broken through China's face concept and psychological barriers in doing business, and they are not ashamed to do business. As early as the 1980 s, they walked through the streets and alleys of cities all over the country with their burdens, shouting small mending business with noises that local people could not understand: beating cotton and repairing shoes ... Many people looked down on them and thought it useless to repair a pair of shoes for a few cents, and even some farmers thought they were doing very cheap work. But they did not agree, silently endured the secular vision and made money in a down-to-earth manner. By the time the people who laughed at them woke up, Zhejiang people had completed the accumulation of original capital. They dare to leave their homes, often go out with backpacks to start businesses, and go through hardships to do things that others can't do in Qianshan. In the eyes of Zhejiang businessmen, the bitterness of skin care is not bitterness, but the bitterness of character. Before they developed, few people looked up to them and even suffered insults. Heroes don't ask where they came from. About 90% of Zhejiang private enterprise elites were born in poverty. Lu Qiu Guan, Chairman of the Board of Directors of Wanxiang Group, was born while the iron was hot; Nan Cunhui, chairman of Zheng Tai Group, is a shoemaker; Xu Wenrong, chairman of Hengdian Group, was born as a farmer; Zheng Jianjiang, chairman of Aux Group, was originally an auto mechanic. Zong Houqing, chairman of Wahaha Group, was a wage earner; Feng Gensheng, the chairman of Zheng Da Qingchunbao Group Co., Ltd., was originally an apprentice. Wu Jinglian, a famous economist, said, "Zhejiang is a place full of entrepreneurial spirit. Zheshang is smart and willing to endure hardships, dare to take risks, and dare to be the first, which is the most admirable. " They have the fighting spirit of "being the boss during the day and sleeping on the floor at night", the market vision of "seizing the opportunity when you have the opportunity, and creating the opportunity when you don't have the opportunity", the survival ability of "sprouting when you have soil, and shining when you give some sunshine", doing things that others don't want to do, eating the sufferings that others can't eat, enduring the sufferings that others can't stand, and finally earning money that others can't earn. Plum blossom fragrance comes from bitter cold, and the sword edge comes from sharpening. Driven by a strong entrepreneurial desire, they suffered a lot, endured a lot, persisted and created brilliant achievements.

Fifth, the most United. The word "people" consists of a left and a right, which support each other, indicating that people should rely on each other. Building a harmonious society is the main theme of contemporary China. "Harmony" consists of "grain" and "mouth", which means that everyone has food; Harmony consists of Yi and Jun, which means everyone has the right to speak. The essence of "harmony" is that everyone has economic and political treatment. Zhejiang people deeply understand the essence of China's traditional culture and skillfully run it through business practice. They have money for everyone to earn, conquer the world in groups and never eat alone. As long as we have a foothold in doing business abroad, a network economy with large scale, good cooperation, fine division of labor, high efficiency and strong competitiveness will be formed. Even if only three people are together, Zhejiang businessmen scattered all over the country can unite and help each other and make money together. They believe that the principle of "unity is strength" also applies to shopping malls. The advantage of holding a group to conquer the world is that it is more cohesive and can minimize the risk of market operation. They are linked by family ties, blood ties, fellow villagers, etc. , and connected into a group of mutual trust and support. Zhejiang's economy is a sweet potato business, and its roots go deep into the whole country and even the whole world to absorb nutrition and make itself bigger and stronger. Zhejiang businessmen go to other places to look for business opportunities. If the business opportunities they find are not within their business scope, they will inform the associations and chambers of commerce in their hometown so that more suitable partners can do this business in time. Associations and chambers of commerce are important carriers for Zhejiang businessmen to gather around the world, and the strength of unity also comes from associations and chambers of commerce. They all love their associations and chambers of commerce very much. The establishment of Hani clothing association in our county and their enthusiastic payment of membership fees are a proof. In Zhejiang, chambers of commerce and associations are the most famous and prestigious economic intermediary organizations. Many people put the titles of chairman and general manager at the top when printing business cards, while business owners in Zhejiang are willing to put their chamber of commerce in the most conspicuous position. Wenzhou people think that the biggest leader is the president of Wenzhou General Chamber of Commerce. Chamber of Commerce is a sharp weapon for Zhejiang businessmen to conquer the world and an industry spokesman. The chamber of commerce is not managed by the government, but run by enterprises. The Chamber of Commerce has contacts with all countries. In 2006, Wenzhou Chamber of Commerce organized a delegation to participate in the glasses exhibition held in Milan. More than 80 booths were arranged in the best position, and they got an order of 40 million dollars in one fell swoop, which made the Jiangsu people who participated in the exhibition envious. I hope it can be included in Wenzhou Pavilion next time. Zhejiang Chamber of Commerce stipulates that members from any place should be responsible for reception. In case of a bankrupt and penniless fellow villager, the Chamber of Commerce will arrange accommodation and send money to let him go home. Or persuade him to find a way to borrow money to make him make a comeback. Chen Min, a businessman from Zhejiang, said, "Besides the interests of the public and enterprises, I also pursue a sense of accomplishment. I always feel that I can drive not only a company, but also an industry. " The study of geese from the perspective of management shows that the group consciousness of geese is very strong, and the leading geese flap their wings to create an upward airflow for the geese behind them. The geese in the back sing to motivate their partners in front. The result of this teamwork can improve flight efficiency by 70%. If a wild goose is injured or unfortunately hit by a hunter, two wild geese will help it fly to a safe place and will not leave until its wound heals or dies. These should be very enlightening to us.