Luo Yonghao jitterbug live with goods, I watched the whole program, summarized his 3 major live pain points (jitterbug live with goods commission ratio)

Luo Yonghao the biggest failure of this live broadcast is to make the jitterbug live TV shopping! Live is not TV shopping, more like conference marketing, one to many, in the process can be the first time to interact with the user. The second big problem is that the Polaroid projector is said to be a nut, and the user's first feedback in the live broadcast did not get a response. After a long time staff to remind Luo Yonghao, Luo Yonghao just stood up and apologized, and said that the next live to the fans to send 100,000 red envelopes. Third, speaking of the product ignores the user scene marketing. For example: this live bandwagon is more like a person's self-hei, did not drive the user to get high. Once Luo Yonghao I do what I want, dislike millet, this time but strongly marketing millet products, once again shows that the ass not only determines the head, but also determines the mouth.

I am Li Zihe, help enterprises/individuals through short video marketing, brand building, wealth creation. Follow me and my column to learn more short video marketing thinking and dry goods.