Traditional Culture Encyclopedia - Traditional stories - Mercedes-Benz has several kinds of badges
Mercedes-Benz has several kinds of badges
The double triangle badge is the earliest badge of Mercedes-Benz, and it is also the symbol of Mercedes-Benz's prominence, which represents the symbol of speed, power and movement. The badge started in 1909, and was improved in 1950, and is used until now.
The diamond-shaped three-dot badge, a new brand introduced by Charles Benz in 1986, contains four diamond shapes and is a symbol of safety, power, precision and agility.
The Round Rhombus badge, a new branding introduced by Mercedes-Benz in 2014, contains a streamlined round rhombus that incorporates a double triangle and a rhombus three-point design, reflecting Mercedes-Benz's heritage and future history.
The Mercedes-Benz logo has been changing constantly, from the original double triangle logo in 1909, to the diamond-shaped three-point logo in 1986, to the round diamond logo in 2014, all reflecting the characteristics of Mercedes-Benz cars such as intelligence, safety, efficiency, precision, power, and fashionable appearance, so that consumers can better understand the culture of the Mercedes-Benz brand.
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