What are the major strategies of network marketing

The application of network marketing in domestic enterprises is gradually going deeper and deeper, but compared to the international outstanding enterprises, the domestic application has just started, China network marketing network is the first network marketing information portal, where a wealth of information resources are provided.

From the "Chinese network marketing network" Tinlu provides relevant information, which means that, with the network economy for the traditional economy continues to penetrate the domestic enterprises, especially the majority of small and medium-sized enterprises if they can not effectively utilize the means of low-cost and high-efficiency network marketing, will face a great competitive disadvantage.

Network brand strategy

One of the important tasks of network marketing is to establish and promote the brand of the enterprise on the Internet, well-known enterprises offline brand can be extended online, the general business can be through the Internet to quickly establish the brand image, and enhance the overall image of the enterprise.

Web strategy

Small and medium-sized enterprises to save a lot of advertising costs, and the extensive use of search engines will enhance the search rate, to a certain extent, for small and medium-sized entrepreneurs than the advertising effect.

Product strategy

In network marketing, the overall concept of the product can be divided into five levels, and accordingly there are different strategies:

1, the core benefits or service level. Enterprises in the design and development of product core benefits from the customer's point of view, to develop this product design and development based on the last marketing effect. It should be noted that the global nature of network marketing, enterprises in the provision of core benefits and services to be provided for the global market, such as medical services can be realized with the help of the network network telemedicine.

2, tangible product level. For material products, it is necessary to guarantee the quality, pay attention to the brand of the product, pay attention to the packaging of the product. In the style and characteristics of different regions according to the culture of the targeted processing.

3, expectations of the product level. In network marketing, the customer is in a dominant position, consumption shows the characteristics of personalization, different consumers may not be the same requirements of the product, therefore, product design and development must meet the customer's personalized consumer demand.

4, extend the product level. In network marketing, for material products, extend the product level to pay attention to provide satisfactory after-sales service, delivery, quality assurance and so on.

5, potential product level. In addition to the extended product level, by the enterprise to provide products that can meet the potential needs of customers.

Pricing strategy

1, customized pricing strategy

The core of the customized pricing strategy is that the price will change, according to consumer demand for targeted pricing. To implement customized pricing strategy, the need for information collection, the establishment of a database, each customer is treated as an individual. Customized pricing strategy is often applied to services, such as brand communication services, website optimization and promotion, website keyword promotion, etc. It is necessary to carry out a detailed analysis of the customer's needs to determine the difficulty, so as to customize a reasonable price.

2, low-priced pricing strategy

Low-priced pricing strategy can be said to be a familiar pricing strategy, low-priced pricing strategy is the core of the thin margins and capture the market. The premise of low profit and high sales is that the demand for the product is high, and the production efficiency is high, such as daily necessities such as paper towels, shampoo, and so on. And seize the market applies to a new product launch, in order to increase market awareness, in order to establish consumer awareness, the new product pricing strategy of low price is a good choice.

3, auction pricing strategy

Auction pricing strategy is a relatively new pricing strategy, the starting price of the item is very low, or even zero, but after some consumer competition, its price will rise without limit. Even its bidding price will be higher than the general price of goods. Such as some of the scarcity of goods is difficult to determine the price of goods can be set up auction pricing strategy. The premise of the auction pricing strategy is rare, the market demand.

4, bundled price strategy

Bundled pricing strategy is the most common modern pricing strategy. Bundle pricing strategy is used in matching products or services, can also be used in the sale of similar products. However, bundled pricing should not create a negative impression on the consumer, but should satisfy the consumer.

5, brand pricing strategy

In modern product sales, pricing in addition to consider the cost and quality of the product, but also need to consider the brand of the product, and the modern consumer spending also has a brand-specific. When consumers recognize a brand, future consumption will tend to the brand. Brand awareness is built on the continuous promotion and maintenance, so in the network marketing need to consider the brand of the product, such as the famous world brand, its pricing needs to be set higher, so as to show the value of its brand.

6, tail number pricing

Tail number pricing, also known as odd number pricing, or zero pricing, is the use of consumers in the digital awareness of some psychological development of the tail number price, so that consumers produce goods cheaper, business pricing seriously and selling prices close to the cost of trust.

7, differential pricing

Differential pricing, also known as "flexible pricing", is a "since the customer's willingness to pay" and the development of different prices pricing method, the purpose of which is to establish the basic demand, moderate demand fluctuations and stimulate consumption. Differential pricing occurs when a product is priced disproportionately to its cost to different consumers, or in different markets.

Promotional strategy

Network promotion is the use of the Internet to carry out promotional activities, that is, the use of modern network technology to the virtual market to transmit information about the service to trigger demand, to cause consumers to buy desire and purchase behavior of the various activities. There are four forms of Internet promotion, namely, online advertising, site promotion, sales promotion and relationship marketing.

Internet advertising is mainly through the use of online well-known sites (ISP or ICP), free e-mail and some free and open interactive sites (such as newsgroups, bulletin boards) to release the enterprise's product information, the enterprise and product publicity and promotion.

Site promotion is the use of Internet marketing strategies to expand the site's visibility, attracting Internet users to visit the site, and to publicize and promote the enterprise and its products.

Sales promotion, that is, the enterprise can be directly sold using the Internet marketing site, the use of some sales promotion methods such as price discounts, prizes, auction sales, etc., publicity and promotion of products.

Relationship marketing is the use of the Internet's interactive features to attract users to maintain a close relationship with the enterprise, to cultivate customer loyalty, and improve corporate profitability.

Channel strategy

The channel of network marketing should be set in the principle of making consumers convenient. In order to attract consumers to pay attention to the company's products in the network, can be based on the company's products combined with other small and medium-sized enterprises related products for their own enterprise's product outreach, related products at the same time will be more attractive to consumers' attention.

Marketing strategy

One, strategic overall planning: market analysis, competitive analysis, audience analysis, brand and product analysis, unique selling proposition refining, creative strategy development, the overall operation of the step-by-step planning, inputs and expectations set.

Second, marketing website: website structure, visual style, website columns, page layout, website functions, keyword planning, website SEO, design and development.

Three, communication content planning: brand image copywriting, product sales concept planning, product sales copywriting, investment copywriting, product word-of-mouth copywriting, news and information content planning, a variety of advertising text planning.

Four, integrated communication promotion: SEO ranking optimization, blog marketing, microblog marketing, forum marketing, knowledge marketing, word-of-mouth marketing, soft news marketing, video marketing, event marketing, public relations activities and other viral communication methods.

Fifth, data monitoring and operation: website ranking monitoring, dissemination of data analysis, statistical analysis of the number of visits to the site, analysis of the visiting population, statistical analysis of the consultation, statistical analysis of the depth of web browsing, statistical analysis of the popular keywords visit.

SNS marketing strategy

As the hottest SNS social networking sites, Renren and Kaixin have developed rapidly over the past two years, and SNS marketing has developed rapidly, becoming the newest form of Internet marketing.What are some of the ways that SNS marketing has been valued today? As we all know, the people steal food so that the public know the RenRen and Kaixin, these two social networking sites in the students and young white-collar workers have a huge user base, and with games such as happy farms such as the game application is sought after, people have found the social networking sites of the network marketing new opportunities. Among them, SNS marketing mainly has the following ways:

One, implanted games.

At present, there are a number of companies will be implanted in their products and advertising to the App game, such as Yili Milk successfully implanted the nutrition of the diuretic milk to the small game of the restaurant for all, Wanglaoji is the development of the "Wanglaoji Manor", "Pure Fruit" is implanted in the Sunshine Ranch, through the "Pure Fruit Orchard" to allow users to learn more about the production process, the promotion of its many flavors of the product, so that the user In the process of playing the game, step by step to understand its products, this marketing promotion is more accurate and effective than traditional marketing. Intel, COFCO and many other companies aiming at the social networking site game this very good marketing platform, has developed its own products and services related to the game.

Second, to create a public **** home page.

Three, banner ads.

Because those active on Renren and Kaixin are college students and young white-collar workers, which are the most important customers for electronic products and online stores, they provide the most precise marketing targets for companies. Companies such as Vancl have placed ads on them.

Fourth, the organization of title activities.

There are many other ways of SNS marketing, such as organizing and naming events on RenRen, which are generally public service events and can gather a lot of popularity.

SNS marketing has several advantages:1. Precise target users. Because the user group of SNS website is relatively fixed, and can grasp the detailed user information, can maximize the effective reach of the target users, no matter