Building materials market research report

In today's society, more and more affairs use reports, and we need to pay attention to the logical rationality when writing reports. Are you still at a loss for writing a report? The following is my carefully organized market research report on building materials, for your reference and reference, I hope to help friends in need.

In order to transform, enhance the Yulin city major professional market, reshape the image of Yulin trade, promote the further prosperity of the Yulin business development, according to the deployment of the district party committee, the district government, led by the District Construction Bureau, industry and commerce, tax sent to participate in the composition of the building materials market survey working group on November 25 -27 days of the building materials market in Yulin City, carried out a special investigation. Investigation to visit, site visits and other formations. Two days to investigate the group visited the third branch of the State Taxation Bureau of Yuzhou District, Yuzhou District Local Taxation Bureau of the third, Yuzhou District Industrial and Commercial Bureau of the Huanbei Industrial and Commercial Institute, Yulin City Market Development Service Center Huanbei Market Services Department, as well as enameled ceramic tiles, sanitary ware, construction steel, plumbing and heating equipment and other owners of each of the ten households, a field trip to the building materials market in Yulin City. The investigation is reported as follows:

First, the basic situation of the market

Yulin building materials market, formerly known as the Yulin building materials and furniture market, by the Yulin market development service center in May 1995 to invest in the construction and management. The market is a large-scale comprehensive market integrating the sales of building materials and motorcycles, and is one of the key projects planned and constructed by the Yulin Municipal People's Government.

The market is located in Yulin City, a ring in the middle of the North Road (a ring in the North Road, No. 307), the location is superior, convenient transportation, south and north can be convenient access to Guangzhou, Zhanjiang, Maoming, Hainan, Beihai, and Nanning, Liuzhou, Guilin, Guigang, Wuzhou, etc., into the city to take the No. 15 bus can be directly reached.

The comprehensive market covers a total area of 100,000 square meters, of which the building materials market part is about 60,000 square meters and the motorcycle market part is about 40,000 square meters. Building materials market is surrounded by walls, closed, internal roads are wide, construction and installation of sanitation and cleaning, warehousing and storage, finance, communications, fire and other first-class facilities, employing security guards, transportation and loading and unloading teams, large and small trucks can load and unload goods 24 hours a day, considerate service, good security situation.

The market building area of 29108 square meters (including: commercial and residential area of 4020 square meters, warehouse area of 3060 square meters, operating area of 22028 square meters), *** there are 500 stores. Market initially for the operation of food, hardware, used goods, veterinary medicine and other industries of the integrated market, to 1996 final development into a professional building materials market. At the beginning of the market, there have been Guangdong, Fujian, Zhejiang, Nanning, Liuzhou, Guigang, Qinzhou, Beiliu and other provinces and cities of more than 180 households into the field of business, although some business owners in the middle of the change of hands, but the store rental rate has always been maintained at more than 99%. Market products are mainly produced in Foshan, Guangdong and other places of pond porcelain tiles, plumbing equipment, sanitary ware, kitchenware, hardware, security doors, architectural coatings, stone, and produced in Liuzhou, Pingxiang, Jiangxi, Guizhou, Shui Cheng, Kunming, Yunnan and other places of the building steel, etc., *** there are thousands of varieties of commodities in a wide range of categories, a complete range of varieties. The sales network of commodities covers the whole Yulin City, and part of the sales of commodities also radiates to nearby areas, such as Guigang, Guiping, Cenxi, Hepu, Pubei, Lingshan and other counties and cities. According to statistics, the market's daily flow of more than 10,000 people, the annual turnover of about 300 million yuan, the annual tax of 3.1 million yuan, other levies of more than 700,000 yuan.

After investigation, the building materials market is currently store utilization rate of more than 99%, the sales volume can basically meet the needs of the residents of Yulin attached to the city area, but because of its limited area, small size, low grade, the lack of space around the expansion, the potential for further development is limited.

Second, the market currently exists in the main problems

After a comprehensive investigation to understand the building materials market in the construction and management of the four aspects of the salient issues:

(a) the market is not enough to develop the positioning of the high, do not adapt to the current needs of social and economic development. As the south-central region of commerce and trade distribution center, Yulin has a long history of commerce and trade and better ` commercial development prospects. The establishment and development of the building materials market, due to the limitations in the understanding of its development strategy positioning is not very high. Performance in two aspects: First, the market construction grade is not high, most of the building materials dealers can be returned to the line into the city, but the mode of operation still remains in the booth type of operation, goods to low, poor majority; Second, the market sales coverage is not wide, the current market of goods sold in the local, and some surrounding counties, low visibility, radiation is not wide, limited sales, low impact.

(ii) policies and regulations supporting the failure to keep up with the further development of obstacles. Performance: First, the administrative guidance is not effective, resulting in market fragmentation. Currently, there are still many building materials stores in Yulin City that have not been able to return to the market. Such as the park on the road building paint stores and other various decoration materials store, industrial market near the pipe store and lighting store, Qingning Road, aluminum alloy (stainless steel) window (door) store and so on. The dispersion of the market is not conducive to the management of the market, is not conducive to the benign development of the market, and is not conducive to the enhancement of market taste. Secondly, the levy policy is too tight, all kinds of levy is too high. Owners in the line generally reflected that the market and Guangdong's Foshan, Dongguan, Shunde, Zhuhai, Zhanjiang, Maoming, and the region Baise, Qinzhou and other places of similar markets, similar levies on the high side, which will undoubtedly hit the owner's confidence in investing in the market, to a large extent, hindering the further development of the market.

(C) market facilities are not complementary, the quality of service is not high. Mainly manifested in: First, the stores (cargo space) area of different sizes, inappropriate. Owners generally reflected is not enough for small households, large households can not be used. Second, the steel cargo space site is not hardened, the site is puddled and uneven, water drainage is not smooth, rainy days all muddy, sunny days all gray. Third, no weighbridge facilities. Fourth, the storage facilities are not supporting the warehouse capacity is far from meeting the needs of owners. Fifth, the lack of effective management of the loading team. Sixth, the living facilities are not supporting.

(D) location is not compatible with the requirements of urban development. The market was built at the beginning of its geographic location is still suburban. With the completion of the second ring road and the expansion of the city, the market has entered the city. Carrying building materials commodities heavy (large) freight vehicles will no longer be suitable for access to the market in the city, set up a building materials market in the city, on the one hand, its own development is a restriction, on the other hand, affecting the normal life of urban residents, affecting the city's taste and grade.

Third, the proposal

According to the current situation of the development of the building materials industry as well as the city's economic and social development needs, the investigation team combined with the investigation of the situation that must be re-constructed building materials market in our city, this is because:

1, in view of the current completion of the second ring road, the expansion of the urban area, the building materials market has now entered the city. In the city, carrying building materials goods heavy (large) vehicles will no longer be able to freely enter and exit the market in the city as well as the existing building materials market is too far from the railroad and highway traffic routes, transportation is not convenient.

2, the existing building materials field construction is not standardized, not centralized, warehousing and storage, living and office facilities are not supporting, far from meeting the needs of owners.

3, operators in the market cutting tiles and cutting iron pipe noise pollution and dust pollution exceeded the standard, seriously affecting the normal life of urban residents.

4, the existing building materials market sales situation has been saturated, small scale, low grade, the lack of space around the development of the current urban construction has not been adapted to the rapid development of demand.

Therefore, the existing building materials market has been inappropriate to continue to stay in the downtown area, must be re-located, the overall relocation.

(a) the construction of new building materials market should consider several issues

1, market positioning. The new market should be based on the present, focusing on the future requirements, the construction of Yulin city within the scope of the only comprehensive building materials business place, to become a specialized, centralized, a wide range of categories, complete varieties, management unity, quality of service, professional market, to become by virtue of Yulin's traditional location advantages, fully demonstrated the charm of the Lingnan trade metropolis, taste, class, and influence of the professional building materials market; and to further build into the building materials market. Guangdong, Guangxi and the central and southern regions, mainly building materials, display, trading, information, storage, service as one of the building materials trade distribution center.

2, the new market site. It is recommended to choose to set up in the Second Ring Road Beiliu intersection to the north side of the road between the Xiu Shui toll station or in the Miao Yuan Road, near the Shiziling. The main reason is that building materials products are mostly heavy weight products, the transport conditions require high, and the section of the railroad and road transport traffic is convenient, more open space, easy to build and use, but also can pull the section of the economic prosperity and labor employment. In addition, the new market near the new stadium, the future organization of commodity exhibition activities is also quite beneficial.

3, construction scale. The new building materials market covers an area of 150,000 square meters, of which the business area of 45,000 square meters, warehouse area of 30,000 square meters, business stores are designed for the two-story, above the office, housing, the lower level of the business stores, warehouses are designed for a single layer. The new market is operating 1,500 stores, with annual sales of 500 million RMB, and the products are mainly sold to Guinan and western Guangdong.

4, the new market investment. The new market is expected to invest a total of 45 million yuan, of which the land cost of about 11 million yuan, construction costs of about 34 million yuan, construction funds can be invested independently by the market service center to build, but also through the attraction of investment, the implementation of the shareholding system of operation.

5, market management and operation. Market management can maintain the original model, continue to be responsible for the market service department, or the implementation of shareholding system, the shareholders of the Board of Directors is responsible for the implementation of business management. The mode of operation to take advanced open, supermarket-style operation, which operates a complete range of commodities, infrastructure support is complete, the realization of the "one-stop" procurement, to provide meticulous and thoughtful after-sales service.

(C) the construction of new building materials market government should strengthen the macro-control

1, strengthen coordination, the formation of market management system. Mainly led by the municipal government, coordination of planning, construction, municipal, industrial and commercial, taxation, Yuzhou District Government and market service centers and other departments, the formation of the market construction management committee, to further strengthen the leadership of the market construction of the overall planning and construction, and to strengthen the coordination of the market inside and outside the relationship between the coordination and management.

2, increase administrative guidance and management efforts to expand the scale of the market. Increase administrative guidance, will be within the city and the construction industry related, scattered professional door stores into the market, moving into the building materials market. Such as the park on the road of architectural paint stores and other various decoration materials stores, industrial market near the pipe store and lighting store, Qingning Road, aluminum alloy (stainless steel) window (door) store ...... and so on all the decentralized operators are introduced into the market business, to further expand the scale of the market, enhance the competitiveness of the market, to expand the market's influence, and to improve the market vitality. Market vitality.

3, to create a favorable business environment. To help establish building materials industry associations, give full play to the association to help negotiate and resolve conflicts between business owners, to help set up professional loading and unloading, handling, transportation team role. Developed and introduced a unified management and unified fee standards, in addition to charging the appropriate service fee according to the content of the service, in the levy on the owner of the land (store) rent-free, reduce the operating costs of business households. The introduction of appropriate preferential policies, preferential policies and quality services to stabilize and attract manufacturers direct sellers and other dealers in the market.