Hotel full marketing implementation program

How should you write a hotel marketing implementation plan? To learn to write a hotel full marketing implementation program friends, here is what I share with you: hotel full marketing implementation program example, please read!

Hotel marketing implementation plan 1

First, the purpose

mobilizing staff marketing awareness, improve service quality;

Second, the operation of the program

Adaptation of the object of one: the staff of all departments

1, commission program

Where their own customers in the hotel Any departmental consumption is based on the actual consumption amount of 2% commission counted as a personal performance commission;

2, performance confirmation

Employee customers must be personally to the consumption of departmental manager in advance before the guest to the booking is valid;

Adaptation to the object of the second: the bar cashier, reception, booking clerk, DJ, footbath technician, departmental supervisors, departmental manager

1, Commission program

Where their own customers in addition to the consumption of this department, consumption in other departments of the hotel are based on the actual consumption amount of 2% commission counted as a personal performance commission;

2, performance confirmation

Employee customers must be personally by myself to the consumption of the department manager to the guest to the validity of the booking before the guest to advance;

Third, the operation of the regulations

1, the same day Employee performance statistics, by the business department manager the next day before going to work, the statistical table to Chen Ling;

2, the employee performance commission at the end of the month in the financial room to collect;

3, the same batch of customers in the hotel consumption by the first booking is responsible for the reception of the end of the other receptionists to assist the reception of the full force of the performance of the first booking of the person;

4, the business department manager Must conscientiously fulfill their duties, such as injustice, malfeasance, dealing with a variety of bad coordination or to the staff to explain the situation is not in place, will be dealt with accordingly;

5, the customer took the initiative to call the hotel booking of any department are not considered to do personal performance;

6, far from the company's customers do not count the performance; (group companies, factories, trade, real estate, within the hotel)

7, the following p>

7, the following kinds of behavior will be subject to severe investigation and treatment by the hotel;

(1) to adapt to the object of the second use of their position will be the department's performance of the sale or gift to other departments of the staff;

(2) acceptance of the use of their position to gift the performance of others;

(3) due to the grabbing of the customer caused by the customer is not adapted to the customer is not satisfied;

(4) due to the interests or personal grudges slow down the performance of the hotel. Interests or personal grudges slow customers;

(5) to the task as an excuse or to disclose the hotel's marketing program, thus bringing the community to the hotel's poor evaluation;

Fourth, the above program is not exhaustive to the Ministry of Administration and Human Resources notification shall prevail;

Fifth, the above program since the 20XX-8-1 officially on a trial basis.

Analysis of the hotel all-employee marketing 2

Definition of all-employee marketing

In Baidu interpretation of all-employee marketing, it refers to all employees of the enterprise's products, prices, channels, promotions (4P) and demand, cost, convenience, service (4C) and other controllable factors to cooperate with each other, the optimal combination to Meet the needs of customers (that is, the integration of marketing tools); at the same time, all employees should be the core of the marketing department, R & D, production, finance, administration, logistics and other departments to unify the market as the center of the customer-oriented marketing management (integration of the main body of marketing).

All employees pay attention to or participate in the analysis, planning and control of the entire marketing activities of the enterprise, as far as possible for the customer to create the greatest 'let the value, maximize customer satisfaction, so that the company from the market competitiveness, in order to obtain long-term profits and long-term development from it.

Simply put, full marketing is not all staff all involved in sales, but around the marketing department to customers to start marketing assistance to cooperate, give the greatest support, so as to promote the marketing work carried out sound and colorful, in-depth customer in the heart, stimulate customers to consume, in order to obtain the maximum profit.

Misunderstandings of marketing

Hotels in the process of operation, usually as conventional enterprises, will encounter bottlenecks.

Many managers misinterpret the concept of Total Marketing, thinking that by pooling all employees together and ****ing with them to promote the sale of products, they can form a synergy and sell more products to reach a profit point.

Part of the enterprise or even to the various logistical support departments are given the task, the requirements to complete the rated tasks, resulting in staff negligence in their own work, in order to keep their jobs and desperate sales, triggering panic, and finally appeared to employees to take the departure, wait-and-see, get by mentality in the company to spend the day, a serious disruption of the organizational structure of its own functions, the loss does not outweigh the gain.

Case study: a hotel moon cake sales

Once a year, the moon cake sales is the main event of the hotel, a hotel in order to sell moon cakes, the completion of the company's plan tasks, in accordance with the moon cake sales plan, from the Department of Marketing to the Chinese restaurant, guest rooms, recreation, entertainment, recreation, and even logistics, personnel, engineering, purchasing and other departments are under the target task, such as the completion of the amount not completed in a timely manner, will be deducted! How many ratios of the salary of the person in charge of the department.

According to the target, the department head in order to quantify the sales, and the quantitative data will be amortized to the head of the staff.

With the advent of the Mid-Autumn Festival time, the hotel staff of all departments for fear of poor sales by deducting wages, began to shift from their jobs to the moon cake sales, customers from the beginning of the hotel to enter, the first to face the baggage student asked whether the demand for moon cakes voice, followed by from the front office to the room attendants, and then to the restaurant to eat, almost every department will ask the same question, and finally also familiar with the Marketing Department The staff was told that they had a sales mission and that they hoped customers would buy mooncakes from them and not from other departments.

Every time this time of year, we have received complaints from customers who are worried, afraid to enter the hotel to consume in the three months before the Mid-Autumn Festival, and they will try to avoid consumption in the hotel except for normal official and business needs, and even afraid of receiving phone calls from hotel personnel.

Together with the suppliers, there is an aversion to the mandatory sale of mooncakes.

From the warehouse, purchasing department, finance department, at the same time against the supplier to start sales, suppliers think which department can not afford to offend, and finally the hotel reached an agreement, a supplier must buy 15 boxes, warehouse, purchasing, finance department each accounted for the proportion of 5 boxes of the task, only to quell a laughing stock of sales.

From the above case analysis and extended to other programs of mandatory sales tasks, full marketing is really so simple? Why the hotel's full marketing will go into the wrong zone? From the fundamental reason to talk about the first is that managers do not really understand the definition of marketing, and eager to improve turnover, blind promotion of the cause.

How to implement the hotel full marketing

Since the last link to talk about the hotel full marketing is not all to sell products, then how to promote the hotel's full marketing to ensure that the marketing work can be effectively carried out, and can achieve practical benefits? The first talk is the development of the program.

Most of the hotels in the development of marketing programs, only focus on sales targets for customers, ignoring the comprehensive objectives of the whole staff to take action, the whole staff to take action is not the whole staff are given the task, but all the action, with the implementation of the program and the promotion of work.

Several elements of the program:

Time: set the length of the week

Location: each node of the program to promote the place

Maneuver: that is, to promote the program and measures taken

Front: directly involved in a variety of programs to promote the process

Logistics: indirectly involved in the promotion of the activities and to ensure that the activities are completed in the logistical preparations

Statistics: the promotion of activities and to ensure the completion of activities

The program is not only the promotion of the program, but also the promotion of the program and the promotion of the program.

Statistics: the final evaluation of the effectiveness of the program promotion

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