The four state-owned car companies into the "high-end car", the Chinese brand will be how the future development?

"Zhang Hua went to Peking University; Li Ping went to a secondary technical school; I worked as a salesman in a department store: we all have a bright future". ---- Example sentences from the 1998 revision of the Xinhua Dictionary on colons.

"Dongfeng is planning a GEM IPO for the Aratu; BAIC has pinned its hopes on the Extreme Fox; Changan has teamed up with Huawei and Ningde Times to build a car; and SAIC ZhiJi has officially landed a car: all of China's automobiles have a bright future".

From the era of planned economy to the era of market economy, "not much difference" is always a cryptic expression of "all have a bright future".

November 26, with the SAIC Group announced and the Pudong New Area, Alibaba Group, a tripartite joint ZhiJi car settled in Pudong, to Dongfeng, BAIC, Changan, SAIC four state-owned automobile enterprises as the main participant in the "high-end electrified car" pattern formally established.

Compared with the budding stage of China's auto market development, there is still a sequence for the four major car companies to enter the market. This high-profile announcement to the high-end market, the four major car companies can be said to be standing on the same starting line.

At this point, it is already the end of the 2020s, facing the next decade of development, several parties coincidentally made a similar development strategy.

First from the naming.

Dongfeng Lantu harmonizes with the word "blueprint", implying beautiful planning and prospects." Arashi" is the mountain breeze, representing the pure nature; "Tu" is planning to new, representing the blueprint for a better life. The brand logo "takes the shape of the spreading wings of the Kunpeng, symbolizing the strength and creativity with the spreading wings, creating a blueprint for a better life."

The brand name of BAIC ARCFOX consists of two parts: "Arc" is originally derived from Arctic, symbolizing the ultimate world and the realm of impossibility, highlighting the expression of purity, rarity, and authenticity. Fox" represents the fox's cleverness, sensitivity and boldness, which is derived from the brand character of creativity and daring to explore. The brand proposition of ARCFOX is: Passion, Charm, Desire, Pleasure, Freedom, emphasizing the brand spirit of "Born to Break the Boundary".

Shanghai Automobile Corporation (SAIC) takes the name "ZhiJi" from "ZhouYi", which means "to complete everything with wisdom", and "ZhiJi Automobile" symbolizes the creation of a new era of intelligent mobility in which people and cars are ****ed.

Changan's "high-end intelligent car brand" has not yet been officially announced, but from the announcement that it will build a car with Huawei and Ningde Times joint platform for intelligent electric vehicles, "Ark Architecture," it is assumed that it will also be a grandiose name.

From the traditional to the future, from the Earth to the universe, from the physical to the personal -- the car-making national teams have been racking their brains over naming.

The second is the choice of alliance in joining forces to build a high-end brand.

Dongfeng and China Unicom will use the 5G+MEC network as the basis for in-depth promotion of the construction of the 5G+ Intelligent Factory centralized control platform, and comprehensively improve the level of intelligent manufacturing business of Lando. Siemens, on the other hand, will assist Lantu Automobile in establishing a development model for new-generation vehicles and building a digital factory.

Beijing Automobile Blue Valley signed a cooperation agreement with the National Innovation Center for New Energy Vehicle Technology, and the two sides will build a world-class open source vehicle validation platform based on ARCFOX?αT. At the same time, BE21, the first fully redundant architecture electric hardware platform jointly built by BAIC Blue Valley and Magna, a world-renowned parts supplier, will also be open to the industry, and ARCFOX?αT, the first model of ARCFOX, is equipped with Huawei's new-generation MH5000?5G chipset?and T-BOX Telematics system.

Changan has teamed up with Huawei, which represents the top level of China's ICT (information and communication technology), and Ningde Times, which is a leading company in the smart energy industry. Although their respective division of labor and the percentage of their contribution to the new project are not yet known, this is already a game for the "top players".

Shanghai Automobile has joined forces with the Pudong New Area and Alibaba Group, and will not only introduce the innovative industrial capital of Zhangjiang Hi-Tech, but the new company will also expand its business and carry out in-depth cooperation with Internet companies, technology companies and travel platforms, including Ali.

Unlike the previous emphasis on suppliers, the state-built fleet places more emphasis on partners that can embody the advantages of Telematics technology and system construction.

Finally, the direction of development.

Dongfeng Lantu has built the ESSA intelligent electric architecture, the first MVP (Multi-choice?Valuable?Power) multi-scenario new energy power solutions, and provides both programmable power and pure electric power models.

The BAIC Extreme Fox will be differentiated by its deep bonding with Huawei and Magna, with the intention of solving the dilemma of a weak private consumer market through the path of EV high-endization.

Changan will use the world's leading, autonomous and controllable intelligent electric vehicle platform "Ark Architecture" to build a series of intelligent automobile products, including a series of intelligent vehicle products, a super "people, cars and family" intelligent life and intelligent energy ecology.

Shanghai Automobile Intelligent Vehicle (SAIC) will create a new electronic and electrical architecture, which will open up the entire vehicle from the bottom up to the electronic control unit that is highly relevant to the driving experience, and will be data-driven, focusing on customer perception, reconstructing the user experience, encouraging a high degree of customization, and realizing a breakthrough in the breadth and depth of automotive intelligence.

The high frequency of the word "intelligent" hints at the future of "autonomous driving" that the national team of car makers tends to pursue.

Although the four state-owned enterprises have different partners, adopt different technology platforms, and have different expectations for the future, the four state-owned enterprises have different partners, adopt different technology platforms, and have different expectations for the future, the four state-owned enterprises have different partners and adopt different technology platforms. However, from a comprehensive point of view, the car-making national team's advancement to the high-end is characterized by three points: strong capital, a new platform, and ecological vision.

Is it a good thing? The answer is yes.

First of all, the new energy track is still an incremental stage, requiring more and more players **** the same to make the market bigger. More players, technology development speed iteration faster, the product will be more mature, supporting will be more perfect, so as to establish the ecosystem will be more and more comprehensive.

Secondly, we use a lot of government subsidies and the market, to cultivate a first-class battery supplier enterprises such as Ningde Times, and through the introduction of Tesla, greatly enhanced this ecological environment inside the supporting system.

All of this has helped Chinese auto brands bypass traditional manufacturing barriers in engines, transmissions and chassis in the development of new energy vehicles. Especially in the context of China's rapid development of the Internet, Internet connectivity and intelligence has also become an advantage for the country's fleet of vehicles.

Finally, this is a key opportunity for Chinese cars to break the brand ceiling.

But as the national fleet of car makers have crowded into the "high-end electrified car making", are they equally aware of these problems.

First of all, can the consumption capacity of the high-end car market support so many car companies to enter this market?

Secondly, by the "three electric" technology development speed constraints, how can the models of the various enterprises in these aspects to make a clear differentiation?

Finally, the "Internet +" technology to support the vehicle, the ultimate goal is to achieve completely driverless, so that the car has become a super robot serving the field of transportation, rather than changing the car itself. So, the automobile host factory finally if reduced to the Internet enterprise foundry, how should we respond?

And, in the competition in this market segment, the car-making national team not only has to face competition from new Chinese car-making forces, but also has to bear the pressure of electrification transformation from overseas car companies.

Taking GM and Ford as examples, the two U.S. carmakers have announced that they will invest more in electric vehicles and autonomous driving. General said the next five years will be launched in the world 30 new energy models, including the new models launched in China, new energy models will account for more than 40%; Ford is to come up with its Mustang Mustang pure electric models?Mach-E, as well as a pure electric version of the F-150 and a pure electric version of the Transit.

Confidentially, in front of the Dongfeng, BAIC, Chang'an and SAIC. There are opportunities as well as challenges. To use a clichéd phrase to describe it, "It's the best of times, it's also the worst of times."

Back to the "Chinese car companies to build high-end cars" on this old topic, the answer is that the car companies need high-end brand to attract consumers, to win the trust of consumers, consumers also need high-end brand to give their own social needs and respect needs, and even self-realization needs. This is a mutual process, but also a long-term construction process.

And in this process how to "do a good job of this thing", Huawei founder Ren Zhengfei in the glory of the farewell speech, to the Dongfeng, BAIC, Changan, SAIC and other Chinese car companies to the high-end of the progress of the bar.

"First of all, as soon as possible to restore the supply of the channel, the channel dry for a long time, the grass withered, it is difficult to restore life. Water, water, water, Dai why shout this slogan, indicating that the water of the channel is life-saving water."

"Fully embrace the globalization of industrial resources, as soon as possible to establish a relationship with suppliers, supply is very complex and numerous issues, you difficult than any new company. How to overcome the difficulties is what is in front of you heroes and heroines."

"Insist on learning from all that is advanced, including those you don't like. Unswervingly embrace globalization and strengthen your embrace of British, American, European, Japanese and Korean companies; the United States is the world's technological powerhouse, and many of its companies are excellent, so you must be firm and bold in cooperating with them; and you must also cooperate with your domestic partners and grow with them."

"You have to maintain the fine tradition that has been formed, cadres and experts should be globalized, specialized and diversified; in addition to the localization of staff, you have to be prudent in decentralization, so as to avoid that you can't have a global chess game, so that the vassals are all over the world, and the order can't be carried out by embracing the army. Reasonable elimination mechanism, is the activation of the whole team positive incentives to supplement, both respect for people, but also to assess the science, but also adhere to the responsibility of the results-oriented, independent operation after leaving the big team, there will be difficult places, prudent and resolute, but also can not be accommodated."

"Adhere to the goal and direction of the struggle, adhere to something, something not to do; adhere to the innovation does not waver, never allow the team entropy increase."

You have to leave, there is nothing to send you, in addition to the autumn wind to send cold blowing down a field of yellow leaves, as well as the beginning of the text of the sentence: may you all have a bright future.

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This article comes from the author of the automobile home car, does not represent the views of the automobile home position.