What is the position of PR?

PR is the abbreviation of public relations officer.

PR is the abbreviation of corporate public relations position. PR refers to public relations, also known as institutional communications. It is mainly engaged in the management functions of organization information dissemination, relationship coordination and image management affairs consulting, planning, implementation and service.

This includes selecting for organizational success, mitigating the impact of organizational failure, announcing changes, and more.

PR's job responsibilities are responsible for the company's external PR work, responsible for the planning of media cooperation activities, expanding and maintaining the company's media resource network, contacting and inviting various media according to the company's project needs, maintaining good relations with media from all walks of life, and developing news content

Organize and write media releases.

Public relations officers refer to practitioners who are engaged in research, planning, implementation and evaluation of organizational information dissemination, relationship coordination and image management matters, as well as consulting services.

***There are five levels, namely junior public relations officer, intermediate public relations officer, senior public relations officer, public relations specialist and senior public relations specialist.

PR’s New Model Public Relations With the popularization of the Internet and the public’s increasingly frequent use of the Internet, the Internet has a huge influence on the guidance of public opinion in society and the evaluation of public events.

The Internet has become the first source of consumers' influence and evaluation on a certain brand or product. Moreover, information spreads rapidly on the Internet and can have a huge influence in a short time. The Internet has increasingly become the main front for daily public relations activities of enterprises.

Expand external publicity and establish corporate brand.

The cost of online publicity is relatively low, and it is highly targeted and efficient. The role of online publicity is expanding day by day, and it also plays an important role in promoting the formation of corporate reputation.

As a product of the development of the Internet, most online public relations companies have emerged in recent years. However, it must be said that due to the rapid expansion of the market, online public relations companies, especially the domestic online public relations industry, appear to be somewhat uneven and mixed.