Suning Tesco in the application of new media (development of publicity R & D design) and so on.

June, the European Cup has become the biggest microblogging marketing point of each enterprise, Suning Ebay official blog is the background plate into the European Cup stadium, and accordingly put forward the slogan of "90 minutes, please forget the price war", which undoubtedly adds a few points of freshness to the smoke of the chaotic battle of the e-commerce industry. Has been to "June the whole network than the price of" high-profile publicity Suning Ebay suddenly played a "small fresh": lasted nearly half a month of the "King Price Pro Ebay world" backdrop, was made into a The background board of the "King of the price of the world of easy to buy", which has lasted for nearly half a month, has been made into a European Cup stadium, and the rotating map in the center has been spliced with the background to form a new picture, which shows the three classic moments in the soccer game. Not only that, Suning Ebay is in the official blog at the top of the cleverly played "90 minutes please forget the price war" slogan, and the current situation of e-commerce price war in stark contrast. The company's "90-minute price war" slogan was appreciated, and said, "Such a great style is worth learning from peers." The microblogging in just a few hours over a thousand comments, including many industry opinion leaders and certified users.

"The price war has nothing to do with soccer, and this promotion is an important step forward for Suning.com's new media marketing." In this Suning Ebay marketing center executive deputy director Min Juan Qing said, "Price war in the electric business is inevitable, but not a messy fight, to pay attention to the rhythm and rationality."

As an e-commerce giant, Suning Ebay can be said to make full use of microblogging in marketing, in addition to the regular launch of micro-hot sale, the use of focus charts to display advertising, Suning Ebay is more adept at microblogging through the various functions to achieve the purpose of attracting traffic, the use of long microblogging plus the external link to attract fans to land on the official website to participate in the activities of Suning Ebay.

Previously, Suning Ebay joined hands with Hunan TV to carry out the micro-activity "turn once, donate a dollar" on Sina Weibo, and stars such as He Gui, Zhou Penchang, Chen Xiang orange, Yang Zongwei enthusiastically participated in the activity, and the total number of retweets exceeded 1,000,000 in only 2 days, and Suning Ebay also promised to donate 1,000,000 yuan to purchase a "love school bus".

According to the 2012 Microblog Fans' Value List produced by Finance & Economics Weekly, Suning.com's single fan is worth 21 yuan, far more than any other sister company, and tops the list of e-commerce official blogs. The differentiation of microblog marketing has allowed Suning Ebay to attract a large number of loyal fans, and the interactivity of the official blog has also increased rapidly.

In this regard, China Electronic Chamber of Commerce deputy secretary-general Lu Ribo said: "traditional enterprises into the field of e-commerce has not been optimistic, holding up the banner of the new media marketing is to let everyone on the sidelines, but Suning Ebay in the exploration of the new media has achieved good results, which is likely to lead the entire industry into a new marketing platform. "