Compared with traditional marketing, what are the distinctive features of e-commerce?

Compared with the traditional business methods in marketing, the characteristics of e-commerce are as follows:

1, streamline circulation. E-commerce does not need wholesalers, specialty stores and shopping malls, and customers order products directly from manufacturers through the network.

2. Save shopping time and increase customer choice. E-commerce provides a wide range of choices for various consumer needs through the network, so that customers can buy satisfactory goods without leaving home.

3. accelerate the flow of funds. The capital turnover in e-commerce does not need to be carried out between customers, wholesalers and shopping malls outside the bank, but directly in the internal account of the bank through the network, which greatly speeds up the capital turnover and reduces disputes.

4. Strengthen communication between customers and manufacturers. Customers can explain their needs through the internet and order their favorite products. Manufacturers can quickly understand the needs of users and avoid waste in production.

It can be seen that compared with traditional marketing, e-commerce helps enterprises to save money and maximize benefits.