What is cloud marketing, and traditional marketing difference is where?

Cloud Marketing (CloudMarketing) "Cloud Marketing" is to rely on cloud software, search engines and social media as the main medium, through the network, the multiple lower-cost computing entities, cloud integration into a perfect system with a strong marketing capabilities of the cloud platform. The core concept is to continuously improve the "cloud" coverage capabilities, as well as "cloud" between the logic of computing power, so as to achieve the results of the system marketing, he can reduce the user's economic burden, and ultimately simplify the user to as long as the home, a terminal, can get an almost unlimited number of quality You can get a nearly unlimited number of high-quality customers to enjoy the powerful economic benefits of the "marketing cloud".

Cloud marketing is a new marketing model carried on top of the cloud platform generated by continuous technological innovation. It can utilize the characteristics of the cloud itself to eliminate the threshold of marketing technology, reduce the cost of users, and improve efficiency.

Cloud marketing features

Cloud marketing has the characteristics of cloud computing super large-scale, virtualization, reliable and secure, low cost, making marketing more accurate, convenient, low-cost, effective, not only this, but also will produce a variety of new services or products.

Cloud Marketing Advantages

Compared with traditional marketing, cloud marketing has absolute advantages in the following two aspects: first, it solves the problem of incomplete user preferences, and second, it solves the problem of cold start (ColdStart) for new users and new products. ColdStart refers to the problem of not being able to tap into user preferences when there is no history of accumulated information. Continuing with the previous website example, when a new user enters website A, we know nothing about this user and can easily lose this potential customer. Cloud marketing, on the other hand, will tell website A what kind of goods the user might like based on that user's browsing track or purchasing behavior at websites B and C. Similarly, when Website A wants to launch a new sportswear product, it doesn't know which customers might like the new product because it doesn't have the historical data, so if it sends a request to the cloud, the third-party platform will be able to tell Website A what kind of consumers to market the new product to, based on the user's preferences on Websites B and C.

Cloud marketing not only significantly improves the amount of information and the efficiency of information utilization, but also greatly reduces the cost of marketing operations and management through centralized management in the cloud, lowering the cost of acquiring new users, minimizing customer capital investment, and increasing potential customers and overall profits.