Traditional Culture Encyclopedia - Traditional stories - Alipay digital store promotion how to do
Alipay digital store promotion how to do
Alipay digital store promotion: clear target object, find people with the right to communicate with them, clear where the pain points of merchants, give solutions.
1, clear target object
First of all, to determine their own target object, in the very beginning, the attention try not to be too distracted, focus on attacking a certain industry, for example, your goal is the hotel industry, then temporarily focus on the hotel first, do not go to the hotel today, not to go to the supermarket tomorrow, because each industry has to go to the supermarket. Tomorrow go to the supermarket, because each industry to cut the point is different, if the eyes are not focused easy to lose sight of the other, the loss is not worth it.
2, find people with the right to communicate
No matter what the size of the store, you need to directly find the right to speak and the right to decide on the person, and the boss to deal with directly. Here's a trick, with the eye of the sky, check the merchant's legal phone, first call to do preliminary communication, inform the intention, briefly said Alipay digital business can bring the benefits of merchants, and then invited to the door to talk about it in detail.
3, clear merchant pain points where, give the solution
Meet the boss in person and in the process of conversation by guiding the boss to say the store business pain points, after clear pain points with Alipay digital management of the symptomatic medicine. For merchants, the pain point is only in the high cost of labor and rent, low customer traffic, low profits, and so on.
This time we can talk to merchants about the advantages of Alipay digital business, and how to help them solve the store pain points, and then make a simple assumption, with the money saved or can enhance the profits to guide, so that the merchants of the Alipay digital business to produce a stronger interest.
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