What is e-commerce operation?

E-commerce operation refers to a series of activities and strategies for operation management on the e-commerce platform. Including various operational means and skills, aimed at improving the sales performance, user experience and brand image of the e-commerce platform. E-commerce operation (ECO) was originally defined as the construction of e-commerce platforms (corporate websites, forums, blogs, Weibo, shops, online direct stores, etc.). ), optimization and promotion of various search products, maintenance, reconstruction and expansion of e-commerce platform, research and development and profitability of online products.

1. What is e-commerce operation?

E-commerce operation refers to a series of activities and strategies for operation management on the e-commerce platform. Including various operational means and skills, aimed at improving the sales performance, user experience and brand image of the e-commerce platform.

E-commerce operation-E-commerce operation (ECO) was originally defined as the construction of e-commerce platforms (corporate websites, forums, blogs, Weibo, shops, online outlets, etc.). ), optimization and promotion of various search products, maintenance, reconstruction and expansion of e-commerce platform, research and development and profitability of online products.

Two. The main contents of e-commerce operation are as follows:

First, store operation.

Including but not limited to the basic operation of opening a store on other platforms, store decoration, product update, order processing and so on.

Small e-commerce, the general operation is responsible for all the above work, large companies will distinguish, design and make drawings, make goods up and down, and customer service will handle orders.

If e-commerce is just starting a business, it needs one person to complete all the processes, and in addition, the team can be expanded with the expansion of the scale.

Second, the product operation

This is also the product shelf mentioned above and how to price it. Don't think that just knowing your purchase price can increase the price at will.

Instead, we need to analyze similar products within the platform, refer to everyone's pricing, calculate costs, check delivery+logistics costs and so on.

Third, traffic operation

Traffic operations are also divided into paid and free, mainly in several forms.

(1) Optimize your product ranking for free according to the internal channel rules of the platform, such as copywriting, poster design, product shelf time, promotion, etc.

(2) Bidding behavior, that is, paying, how to obtain traffic by paying.

(3) External promotion, which is common in taobao guest, community or distribution, is now more popular to find KOL for live broadcast.

Fourth, activity operation.

Now we are familiar with the Double Eleven and 6 18, and participate in such large-scale e-commerce activities. The participation of e-commerce operators in such activities will also increase our store ranking and sales volume to a certain extent in due course.

The work of e-commerce operation includes but is not limited to the above contents, in addition, there will be tedious customer service related work, as well as weekly, monthly or even daily data statistics and analysis.

There are also product packaging, graphic design, video production, short video promotion and so on.