What projects can be developed in historical and cultural scenic spots?

I think the project development of historical and cultural scenic spots should be treated with a cautious and scientific attitude, mainly for the following reasons:

1. Not patchable

Historical and cultural scenic spots are different from other types of scenic spots, and their core value lies in the true presentation of various cultural relics and historic sites. This kind of resource is unrepeatable, unrecoverable and non-renewable! Once damaged, it will suffer irreparable losses!

In the process of tourism development, the Sphinx in pyramid of khufu collapsed. In just a few decades, the damage caused by various human causes is much more than that caused by natural weathering for thousands of years!

2. Scientific and technological means

In the process of project development, there will inevitably be damage to cultural relics and historic sites! If we can't develop historical and cultural sites responsibly, we must resolutely put an end to development! Otherwise, I am sorry for the treasure left by my ancestors, and I have nothing to say in the face of future generations. What can I pass on to them? Similar to the tragic development of Qin terracotta warriors and horses, a large number of cultural relics were destroyed instantly. Without timely scientific and technological means to assist the follow-up, our development is just sabotage!

3. The significance of development

In the face of ancestors' possessions, I think the best protection is not to disturb and maintain in situ! Digging ancestral graves and commercializing these monuments have nothing to do with culture, but only a short-term prosperity. At present, most scenic spots are like the silly sons of big landlords, waiting to sit still and eat nothing!

4. Development direction

The development of cultural scenic spots can really connect with culture and tradition, with less copper smell and more books. I still agree!

Cultural tourism is an important part of tourism. It is not a product, and it is also very different from tourism culture. The so-called cultural tourism lies in culture and tourism is just a form. The "culture" of cultural tourism should be interpreted as a symbol of the utility and purpose of tourism, and its appearance is closely related to the changes in tourists' needs. Resources are the basis of project or product development. According to the different classification of cultural tourism resources, the development of cultural tourism can be classified into ten types.

First: former residence category

Brand the former residence of celebrities, connect the former residence of celebrities with the surrounding environment and other forms of tourism through rich scenic spots and diversified product designs, and integrate humanistic tourism into various forms of tourism. There are many ways to develop the tourism of celebrities' former residences. Some are displayed by reduction, some are upgraded and packaged, some are replaced by flowers, and they are made out of nothing. But no matter what you do, no matter how luxurious and dazzling, it is just the former residence of celebrities; The height is not enough, the function is not complete, the natural attraction will be greatly reduced, and tourists cannot stay here for a long time. In order to get rid of the traditional development idea of taking the former residence of celebrities as the former residence, we should not only preserve the authenticity of the former residence of celebrities, but also enrich the local tourism functions, make up for the disadvantages of the former residence of celebrities and the poor reputation of local tourism, create a comprehensive tourist area with the former residence of celebrities as the core, and realize the seamless connection between tourism and culture.

Second: religion.

With the improvement of people's cultural level, spiritual level and health preservation level, religious tourism has gradually become popular. The development and operation of tourism projects are gradually developing towards large-scale and comprehensive development, from simply satisfying the functions of sacrifice and appreciation to comprehensive tourism supporting functions such as eating, living, traveling, purchasing, entertainment and raising, forming an independent comprehensive tourist area.

Third: ancient towns, streets and villages.

On the premise of protecting ancient towns/villages/blocks, and on the basis of improving the living environment of indigenous people, leisure tourism, cultural experience and leisure business will be integrated into ancient dwellings. Through the introduction of history and culture, the design of diversified formats and the interpretation of slow lifestyle, the old street will be revived and the concept of sustainable protection and development will be realized.

Fourth: prehistoric sites

On the premise of site protection, through the idea of rational development of the site through scenario planning and experience design, according to the theme and cultural context of the project, we can design scenarios and tell stories to form the culture, main line and soul of the scenic spot or tourist area, so that tourists can fully integrate into the situation and culture designed in the tourist area and make the tourism experience activities more vivid.

Fifth: ancient facilities.

Ancient facilities include ancient canals, ancient Great Wall, towers and military defense facilities. The key to its development lies in how to turn the unique cultural theme into tourist attraction and put it into operation. The strategy of "from cultural relics tourism to cultural tourism" creates experiential scenes and atmosphere of various Great Wall frontier cultures in the form of "landscape scenes" and solves the dilemma of protection and development.

Sixth: Cultural theme parks

Cultural theme park is an innovative tourism product combining traditional culture with modern entertainment. How to transform China's ancient culture into a new recreation mode which is popular with modern people and attractive in the market, so as to construct tourism, leisure, entertainment and amusement products, is a subject that China's tourism industry has been exploring.

Seventh: New Cultural District

The success of such projects requires three core elements: first, the core of tourism experience, which can be undertaken by cultural sightseeing spots and large-scale live performances, is the core of attracting popularity and gathering people, and is also the main income structure of gathering areas; Secondly, the core of tourism service is the tourism service income area based on tourism and experience, which usually accumulates functions such as eating, living, traveling, traveling, shopping and entertainment in the new district, the entrance area of the new city and nearby villages and towns; Thirdly, the core of leisure vacation is the upgrading of tourism experience. Besides the mass sightseeing experience, it is characterized by local unique cultural connotation and ecological background, forming a unique conference, business, vacation and health care, and at the same time forming the development of tourism real estate.

Eighth: tourist towns

Tourism town is a town dominated by tourism, which is the focus of rural construction in the next few years. Five key points should be strengthened in the specific operation of tourist towns: difference, education, comfort, convenience and happiness. The difficulties of the small town now, including the difficulties of pastoral complex, are these five key points. Difference is characteristic, and literacy is to tap local culture and deepen experience. If traditional culture and modern resources, traditional resources and modern products, and tradition and modernity can't communicate with each other, it will only have research significance and lack market value. We need to make great efforts to make the first impression area of the destination, form a cultural shock, perfect the last impression area and form a cultural aftertaste.

Ninth: Cultural Industrial Park

The connotation of cultural tourism industrial park should at least include the following four aspects:

(1) Develop a series of related cultural products based on certain historical and cultural collections and fashion cultural resources, with tourism as the leading factor and cultural tourism industry as the core and pillar industry of the park;

(two) the purpose is to meet the specific cultural and leisure needs of local residents and foreign tourists;

(3) It reflects the special cultural, social and economic needs of this region;

(4) It has its own unique operating mechanism, and the organization and management of the park is carried out through a special management coordination agency.

Tenth: Memorial Garden

The memorial garden is different from the scenic tourist area in the general sense, and its uniqueness lies in the attraction of commemorative spiritual connotation, followed by entertainment and aesthetic attraction. Therefore, how to show the spiritual connotation of the memorial park and make tourists feel is the key to the success or failure of the planning and design of the tourism products of the memorial park.

I think it is necessary to develop aboriginal dwellings in the scenic spot so that the aborigines can continue to live in it, otherwise there will be no humanistic atmosphere in the scenic spot.

First of all, the overall planning is good. . .

The prosperity of history and culture requires tourists to have artistic experience and cultural journey.

Art and culture are ultimately to solve people's needs. Art is the taste of life, and culture is the soul of tourism.

The concept of cultural tourism is too broad, so it is forbidden to copy it, and it is even more taboo to be greedy for perfection. In order to let tourists experience the characteristics of art and integrate into the artistic atmosphere, the design of details is indispensable and one of the most important factors for success.

Then, natural beauty cannot be expressed as overgrown weeds, which is too natural beauty; Preserving the original historical appearance cannot be understood as shabby, which is different from those dilapidated uninhabited huts.

Our scenic spots, with flowers and grass, pavilions and pavilions, should pay attention to details, form a perfect and unique landscape, meet the needs of modern tourism consumption, and leave a deep impression on tourists, so that the scenic spots can survive and develop.

Hello, let me answer your question.

What projects can be developed in historical and cultural scenic spots?

There are actually many projects that can be developed.

I take the most popular scenic spot "Wuhou Temple" in Chengdu, Sichuan as an example.

Wuhou Temple is a national 4A-level tourist attraction and a national first-class museum. It is the only temple in China where both monarch and minister worship together. It is the memorial site of the most famous heroes such as Zhuge Liang, Liu Bei, Shu Han and the Museum of Cultural Relics of the Three Kingdoms, and enjoys the reputation of "the Holy Land of the Three Kingdoms".

Relying on the reputation of Wuhou Temple in Chengdu, the museum is divided into three sections: the Historical Relics Area of the Three Kingdoms (Cultural Relics Area), the Western Area (Cultural Experience Area of the Three Kingdoms) and the Jinli Folk Custom Area (Jinli).

1, cultural relics area

The cultural relics area is mainly composed of Hui Ling, Han Zhaolie Temple and Wuhou Temple. There are more than 50 statues of heroes in Shu and Han dynasties such as Liu Bei and Zhuge Liang, more than 50 inscriptions in Tang Dynasty and later generations, and more than 70 plaques and couplets, especially the "Three Monuments" in Tang Dynasty and the "Heart Disease" couplets in Qing Dynasty.

2. Three Kingdoms Cultural Experience Zone

The former Nanjiao Park was merged into the west area of Wuhou Temple. Nanjiao Park was originally the cemetery of Liu Xiang, the chairman of Sichuan Province during the Republic of China and the commander of the Seventh Theater during the Anti-Japanese War. The central axis runs through the north and south, including stone archway gate, three-hole gate, square pavilion, recommendation hall and tomb. Strict layout, vigorous and solemn, is the only northern cemetery complex in southwest China.

3. Jinli. Folk custom area

The "Jinli" ancient street building adjacent to Wuhou Temple is based on the style of Sichuan folk houses in the late Qing Dynasty and the early Republic of China, and its content is based on the culture of the Three Kingdoms and the traditional folk culture of Sichuan. It can be said that it is bursting with popularity, and has long been a punching place for network celebrities, showing the food, clothing, housing, travel, entertainment, piano, chess, books, paintings ... blue bricks, pavilions, slate streets, red lanterns and ponds of old Chengdu people. The attractions in Jinli are Old Chengdu Snack Street, Dandan Noodles, Zhong jiaozi, Sanpao, Niaoniu Pill and maocai. ...

In short, historical and cultural scenic spots such as Wuhou Temple are well-intentioned in project development and have spent a lot of effort. In terms of creativity and design, the protection of cultural relics and the prosperity of the tourism market are very good, which should be an example for other historical and cultural scenic spots in China.

The question asked by the questioner is not very clear. One explanation is that historical and cultural scenic spots already exist. What projects can be developed in it? Another explanation is that the historical and cultural scenic spot is an open construction project, so what can be done to build this scenic spot?

The first case, relatively simple, is simply the attraction of scenic spots. What projects can be engaged in depends on the requirements of the scenic spot. For example, run a homestay, a small restaurant, a local product store, a bar and so on. Of course, what projects to invest in mainly depends on whether you can make money.

The second situation is more complicated, that is, how to build historical and cultural scenic spots. This involves planning, scenic spot positioning, investment system, laws and regulations. This cannot be done by money alone, but it can also be done well. As an investor, it is the first and most important thing to evaluate whether the project you invest can make money. Secondly, it is necessary to consider whether the investment project conforms to the relevant state regulations, and illegal things cannot be done; Third, the reputation and integrity of the partners.

The above is for reference only!

All kinds of gameplay have basically been played by various scenic spots. If you have to feature novels, I personally suggest shooting short stories of historical attractions in those days, which should not exceed half an hour. For example, the Qin Dynasty will shoot the story of the Qin Dynasty, and the Three Kingdoms will shoot the story of the Three Kingdoms. The specific story depends on the history and culture of the scenic spot, and tourists can participate as actors. Of course, according to the amount of sponsorship, it can be divided into leading role, supporting role, people with lines, people without lines and so on. , 1.

Hello, I'm glad to answer this question for you. Protection and development of historic tourism resources.

(1) Principles of historical site resources development

(1) principle of protection according to law

The utilization of tourist resources of historical sites should be based on the full protection of historical sites, and any measures that are not conducive to the protection and damage of historical sites are not allowed. In the process of development, we should fully implement the Law of People's Republic of China (PRC) on the Protection of Cultural Relics and the Regulations on the Implementation of the Law of People's Republic of China (PRC) on the Protection of Cultural Relics, and implement the policy of "protection first, rescue first, strengthening management and rational utilization". Do a good job in site protection, improve various protection measures, and ensure the sustainable utilization of tourism resources.

(2) The principle of systematic planning and scientific development.

Take the overall situation into account, make overall plans, moderately advance, obey the overall planning of provinces and cities, echo with the surrounding areas, and give consideration to social benefits and people's livelihood projects. Site protection should be combined with tourism development, comprehensive protection should be combined with local development, site development management measures should be combined with tourism landscape construction technical measures, intangible cultural tourism development should be combined with eco-tourism development, regional economic structure adjustment and optimization should be combined, and the overall economic development, short-term development and long-term development of the site should be combined. Focus on short-term implementation projects and rationally plan medium and long-term projects. Do a good job in supporting key scenic spots, improve comprehensive reception capacity, and enhance market competitiveness and attractiveness. Realize the systematic, scientific and dynamic sustainable development of historical sites and promote the rolling development of regional tourism development and construction.

③ The principle of restoring the original humanistic environment.

According to the principles of scientificity, foresight and operability, the protection of the site itself, the restoration of the historical environment and the construction of the ecological environment will be integrated. On the premise of not disturbing the remains of the site, we should ensure the authenticity and integrity, minimize the interference to the ontology of tourist resources of historical sites, protect the authenticity of the ontology of cultural relics and protect the integrity of cultural relics and their environment. Build and improve the good ecology, environment and landscape in harmony with the tourist resources of scenic spots and historical sites, protect and restore the original historical and humanistic environment and natural features of scenic spots and historical sites, fully explore the connotation of scenic spots and historical sites, and display the historical and humanistic values contained in the tourist resources of scenic spots and historical sites to the maximum extent, so as to create favorable conditions for the effective and rational utilization of scenic spots and historical sites.

(4) The principle of differentiating treatment and adapting measures to local conditions.

There are different types of historical sites in China, including residential sites, industrial sites, military and commercial sites, water conservancy projects and modern revolutionary sites. From the development point of view, it is also very uneven, some develop earlier, and some are still in the initial or even complete protection stage. Different types of development show different cultural connotations and external manifestations; The development goals and tasks at different stages are different. In the process of development, on the basis of fully considering the distribution, preservation and cultural attributes of various sites and relics, the initial goal and task of developing tourist resources of historical sites is to attract more tourists to visit and consume; The goal and task of developing the tourism resources of early historic sites is to improve the exhibition effect, improve the image, brand building, publicity and management measures.

⑤ The principle of experiencing tourism development

Experience tourism is the development direction of tourism. With the rapid development of modern society and the continuous improvement of people's knowledge level, the development of site tourism resources should not only stay at the level of building museums and explaining by tour guides, but also let tourists integrate into the site by exploring the cultural connotation of the site, increase the participation of tourists and improve the attractiveness of resources. For example, in the new protection plan, the tunnel warfare site in Ran Zhuang, Hebei Province will be built into a national-level patriotic education comprehensive activity area with the theme of showing the history and culture of the tunnel warfare revolution and integrating comprehensive visits, experience activities and leisure and entertainment. Visitors can watch exhibitions here and learn about the history of tunnel warfare; Drill tunnels, visit anti-Japanese houses, eat anti-Japanese meals, watch anti-Japanese movies, and even fight a "tunnel war" in person to truly experience the fighting life during the Anti-Japanese War. In the development of industrial sites or workshop sites, visitors can personally experience the process of making products.

(2) The concept of the development of historic tourism resources.

① the concept of ecological protection of sustainable development

The ecological protection concept of sustainable development is one of the main concepts that should be followed in the development and utilization of historic tourism resources at present. Its significance is not only to protect the original natural ecological environment of historical sites when they are used, but more importantly, how to realize a sustainable and dynamic protection model in the use. Its dynamic protection is to bring the historic tourism resources into the local ecological protection system, cultural tourism development system and cultural relics protection system; We should integrate many factors, such as history, reality, nature and humanity, and study, protect, develop and utilize historical heritage from the overall concept, instead of treating it in isolation and stillness. The sustainability of the protection of historic tourism resources includes two aspects: one is the sustainable protection of historic sites and their carriers; The first is the sustainable development of the environment where historical sites are located. It includes not only the sustainable protection of entities, but also a new understanding of values.

② the theory of "ecological museum"

Ecological museum refers to a museum that preserves the remains and living conditions of human groups under the original geographical, social and cultural conditions. In other words, historical sites should be protected and preserved in their original state and dynamic environment. In a sense, the heritage environment is equivalent to the building area of a "museum". In other words, in the ecological museum, people will no longer look at the results from the bookshelves of the museum, but look at the process in front of and behind the house-a series of cultural factors such as cultural heritage, natural landscape, architecture, movable objects, traditional customs and so on have specific value and significance. The concept of ecological museum was first put forward by Frenchman Rever in 1970s. He advocated that a whole area should be regarded as a museum, and natural ecology and historical sites should be integrated into the overall environment of modern people's lives, so as to achieve the purpose of preserving and improving the overall environment of modern people's lives. Its birth reflects the awakening of modern environmental consciousness and modern ecological consciousness of human society. In the concept of eco-museum, the most important is the principle of regional protection and the basic concept of preserving natural environment and cultural heritage in the same environment, which fully meets the requirements of Xi Declaration. We can use the mode of "ecological museum" to develop and utilize the tourist resources of historical sites. Protect and show the dynamic environment, natural landscape and relics of the site to the public, and develop and protect it with the overall concept [1].

(3) The development mode of tourism resources of the site.

At present, there are four main modes of site protection, development and utilization in China:

① Ruins Park

It is to build the whole site area into a site park, which is the most common way in China. It not only protects the site well, but also improves the local environment through the construction of the park, providing residents with places for leisure and entertainment, and is also a base for displaying excellent history and culture and carrying out patriotic education. At present, there are three different types of ruins parks in China: the first one is the reserved ruins in the park, which become a part of the park landscape, such as Leifeng Tower in West Lake Park and Chongli Tower in Wangjiang Park in Chengdu; The second category is that the site itself can become a park, such as Yuanmingyuan Ruins Park; The third category is archaeological sites park, which emphasizes the display and authenticity of cultural relics, such as Daming Palace Site Park and Qujiangchi Site Park.

② Tourist attractions

Many sites are located in scenic spots. In the process of scenic spot development, the site is regarded as a scenic spot of tourist attractions, and it is displayed and developed under the premise of strict protection. For example, Su Shi's former residence in Leshan Giant Buddha Tourist Area, Sean Temple in Sean Temple-Zibaishan Tourist Area, Langyatai Site in Qingdao, Hechuan Fishing City in Chongqing, etc. It is rich in ancient human resources and natural landscape, and tourism products are comprehensively developed by using natural and human resources to form a characteristic tourist scenic spot integrating history, culture and landscape.

③ Site Museum

Site museum refers to the museum established on the original site of the site of the site formed by natural or human activities, including memorial halls with museum functions and cultural relics protection units.

Chinese civilization has a long history, and a large number of sites, relics and relics are preserved both on the ground and underground. In order to protect historical sites and spread history and culture at the same time, China adopted the model of establishing museums to protect, display and publicize its cultural connotation. The biggest feature of the site museum is that it is built on the original site formed by natural reasons or human activities. Its specific historical and cultural background, geographical location and natural environment can reflect the level of social productivity, religious beliefs and many aspects of social life at that time, and it is an important link in the history of nature or human society. By showing the formation and changes of the site itself, the site museum lets the public know about the past and becomes an important link between the past and the present. For example, in 1925, the first site museum in China, the Beijing Palace Museum, was established, and in 1958, the first site museum on the original site of archaeological excavation, the Banpo Museum in Shaanxi, was established. Today, there are hundreds of heritage museums all over the country. In just a few decades, the China Heritage Museum has experienced a rapid development process, and has become an important place to visit because of its unique cultural characteristics and external performance.

④ Historical, cultural and agricultural parks of the site.

There are many sites in China, with a large area and many residents. At present, it is difficult for the country to allocate a large amount of funds to empty the population and protect the site resources like developed countries. Therefore, it is a realistic practice to build a historical and cultural agricultural park in the ruins area. For example, Chang 'an City in the Han Dynasty has a huge area and more than 50,000 residents, mainly engaged in agricultural management. In order to effectively protect the site, we can develop urban agriculture and build sightseeing agricultural parks, citizens' leisure experience agricultural parks and modern high-tech agricultural parks in the site area.

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