How to optimize the website? Website optimization

What are the methods of website optimization?

1。 Website diagnosis starts with website positioning, systematically evaluates and diagnoses website structure, webpage design and label design, and gives a comprehensive evaluation report.

2. Keyword analysis

According to the theme of the website, choose the best keywords, and focus on keyword optimization throughout the station to get the ranking.

3. Data collection

Collect information related to the theme of the website and the information needed for the whole optimization process.

4. Website optimization

Starting with the structure and design of the website, this paper puts forward the optimization scheme of the whole website, including home page, main column page, sub-column page, theme and content page.

5. The website didn't leak test and webpage content.

Before optimizing the whole website, it is very important to test the website without missing links. In addition, the originality of the web page is also the key factor to determine the overall ranking of the website.

The specific process of website optimization can be summarized as the following steps.

First, according to the main business of the website, determine the main keywords and extended keywords to be optimized.

Secondly, make a comprehensive analysis and diagnosis of the directory structure, link structure and page structure of the website, and make a detailed diagnosis report so as to optimize it in a planned and targeted manner.

Thirdly, according to the determined keywords and diagnosis report, make a reasonable optimization plan.

Fourthly, according to the optimization scheme, optimize the page structure (optimize the label of each page), link structure and the overall directory structure of the website.

Fifth, make valuable resource links to the website to make it active.

Sixth, update the content of the website frequently, so that the website looks energetic, thus better retaining the target customers.

1. Page keywords and keyword density optimization

Many search engines determine the relevance between pages and keywords through the keyword density of pages. The higher the relevance, the higher the relevance of the page. Therefore, it is necessary to ensure the full use and reasonable distribution of keywords in the whole web page. The specific methods are: make full use of all available factors, but don't repeat or simply arrange keywords; We should follow the necessary grammatical rules to form natural and fluent sentences, so as to make the web page attractive. From the perspective of optimizing page factors, we can consider distributing keywords in page title elements, page description/keyword elements, text titles, text contents, text links and ALT tags.

2. Framework optimization

The so-called frame page means that the navigation menu on one side of the page is fixed, while the information on the other side of the page can move up and down. The content in the framework cannot be reflected in the background code, but for those search programs that focus on search, their design idea is to completely ignore some HTML codes and directly lock the actual content on the web page for indexing. In this way, search engines can't find what they want to search on those general frame pages.

3. Dynamic page optimization

The so-called dynamic web page refers to the pages dynamically generated by ASP, PHP, JSP, CGI and other programs. Most of the content of such web pages comes from the database connected to the website, and there are no actual pages in the empty room of the network. They will be automatically generated only after receiving the user's access request, that is, when the user enters the corresponding value in the variable area. Search engine is just a search program, and it can't select variables and input values like real users.

4. Establish a website map.

The website includes content links or column links of the home page. Depending on the size and number of pages of the website, it can link some major or all column pages. In this way, the search engine program can get the website map page and quickly access all the pages and columns on the whole website. In order to make the website map attract search engines and real visitors, it is necessary to write some descriptive short sentences after the link to briefly describe the keywords related to the link, but don't overuse the keywords. As a website map, it is designed not only for search engines, but also for real visitors. If visitors can feel that the map is easy to use, search engines can correctly understand the meaning of the map.

How to optimize the website?

Robot.txt

Auxiliary navigation

404 Page Settings, 30 1 Redirect

Site map

Image replacement, title label

title

key word

describe

keyword densities

Individual keyword density

Keywords in H 1H2H3

Keyword emphasis

It is best not to follow the outer chain.

Add a meta tag to the page.

Enrich Web page abstracts (microdata, microformat and RDFa)

@ Lu Songsong