What is the use of reading the Entity Medal on WeChat?

WeChat reading entity medal is a kind of medal in WeChat reading application. It is a virtual award based on the user's reading behavior in the application, which is equivalent to an honor symbol. Specifically, the Entity Medal is a reward mechanism set by WeChat reading to encourage users to read. When users read certain books, accumulate certain reading time or complete other specific tasks in the WeChat reading application, they can get the corresponding entity medal. Compared with the virtual medal, the physical medal is more like a kind of physical reward, which has a higher sense of honor and collection value.

Users who get the physical medal can exchange the physical medal for physical prizes, such as beautiful bookmarks, pillows, pillows, coffee cups and so on. , which has certain practical value and collection value, can be used as a practical reward for users to read in WeChat reading application.

In addition, physical medals can also be used as a kind of social capital for users in the WeChat reading application, and the medals obtained can be displayed in the WeChat reading application to show their reading achievements and hobbies to other users. At the same time, the Entity Medal is also a user retention strategy in the WeChat reading application, which encourages users to continue to use the application through the reward mechanism to improve user stickiness and loyalty.

In short, the WeChat Reading Entity Medal is a function to encourage users to read, improve the stickiness and loyalty of application users through the reward mechanism, and enhance users' social capital and sense of honor. It can also be used as the actual return and collection of users' reading in applications.