What are the business models of fresh supermarket?

There are five business models of fresh supermarkets: joint venture model, self-operated model, direct purchase self-operated model, counter model and shop-in-shop model. In fact, there is no difference between good and bad business models, only suitable and unsuitable. However, with the continuous progress and development of the retail industry, the purchasing ability, management ability and store execution ability of retailers have been greatly improved, so the business model should also be transformed to a higher level, so as to be invincible in the fierce market competition. 1. What are the business models of fresh supermarkets?

Because of the different understanding and control of fresh goods, different retailers will adopt different business models in the operation of fresh food. Mainly includes:

1, joint venture mode

It refers to the business model that the retailer orders from the supplier, the retailer is responsible for the sales, and the sales commission is drawn according to a certain proportion. In this mode, suppliers are often required to provide a certain number of shopping guides to assist sales. The loss of goods produced in the operation is often borne by the supplier. The joint venture model is actually a primary self-operated model.

2. Self-operated mode

The so-called self-management, simply speaking, is the buyout operation (or agreement on returnability), which refers to the mode of operation in which retailers purchase goods or raw materials through purchase and sale contracts, and employees process and package them, or directly determine the sales price of goods, and then sell them to customers by themselves.

In this way, retailers earn the difference between the purchase price and the sales price, or the difference between the purchase price and the sales price of raw materials and processed products. Of course, I also bear the operating expenses and losses myself.

3. Direct mining and self-operated mode

The so-called direct mining refers to the direct purchase of goods by retailers' purchasing personnel in the form of cash spot or purchase and sale contract in the place of origin (planting base, breeding base), production factory, designated agricultural cooperatives, associations and other organizations. In essence, direct procurement refers to source procurement, and it is also the buyer system that everyone mentions more at present. Direct mining in a region or a single store is local mining, and cross-regional centralized procurement is called centralized mining.

So local mining and centralized mining are only two forms of direct mining. Retailers who adopt direct mining tend to adopt a self-operated business model. This is also a high-level self-operated model.

4. Counter mode

It means that the retailer provides the sales site and some equipment, and the supplier arranges the goods and personnel to operate under the relevant supervision conditions of the retailer; Retailers charge a certain percentage of sales commission or rent according to the contract. In this mode, the supplier bears the personnel salary and the loss of goods.

5. Shop-in-shop mode

In fact, the store-in-store model is an extension of the counter model, which means that suppliers independently transform the venues provided by retailers according to the needs of their own brand image stores, and use the counter model to conduct a business model similar to a specialty store. Store-in-store model is often applied to some well-known brands.

Second, fresh food enterprises over-order management

While sorting out the goods, we should also control the order of the goods. Distinguish between local goods, seasonal goods, domestic goods and anti-seasonal goods, and understand the sales situation of stores last year and the basic situation of competitors.

1, local commodities, statistics of local commodities in the local wholesale market, and check the sales volume of local commodities in the store before 10.

2. Seasonal commodities. Understand the prices of seasonal commodities, producing areas and wholesale markets, the daily quantity of commodities in seasonal commodity markets, the daily shipments, the quality, specifications and prices of commodities.

3. National commodities and out-of-season commodities. Check the category of all the goods in the store, the quantity, price, specifications, table setting and pricing of the goods in the off-season.

4. Understand the sales volume of the store last year, the billing volume of last year, and the billing volume of all stores.

5. Understand the quantity, display, price, quality and specifications of competitors' products.

First, the person in charge of each store's cabinet group counts the commodity inventory, draws up the commodity list for the next day, and then submits it to the fresh director, who goes to the fresh purchasing department for summary, and then draws up the store order according to the weather, holidays, commodity promotion, group purchase and other conditions of the next day, and submits it at 5 pm.

Generally speaking, the fresh director of each store will analyze the billing situation of the store. The communication between fresh supermarket stores and purchasing is very important. The billing amount of the base and the wholesale market is determined by combining the price and quality of the goods on the market. If it is in the early stage of the base, 20% of the goods will be returned, and the fresh director will place an order according to the quality and specifications of the goods returned from the origin. 70% of the orders will be under the condition that the goods meet the price and quality requirements, and the other 30% will be under the market, because it is convenient for the market to understand and control the price and quality. If the goods can't reach the base under special circumstances, you can also go to the market to purchase to ensure the demand of the store. The event will be notified 10 days in advance.

The buyer will tell the partner the specifications and quality required by the store and ask the partner to meet the supply requirements.