Traditional Culture Encyclopedia - Traditional stories - How to run a fresh supermarket

How to run a fresh supermarket

The most important thing in the operation of fresh supermarkets is freshness.

Fresh, energetic, delicious and sweet. The most important thing is freshness. Many people's stores can't even do the first step of freshness, and they are eventually abandoned by customers, leading to the closure of stores. Ensure freshness, each product can not exceed the shelf life, word of mouth. Once there is a quality problem, it will be wasted. The storefront is neat and clean. Clean the store regularly, keep the door clean and sanitary, and the facade is the face. Some shops have sloppy facades, giving people the feeling of bankruptcy.

Promotional activities. Always do some promotional activities. There must be promotional activities for new products or goods with good seasonality. Don't accept them all, but change more goods. Those who make more money and those who don't make much money must be changed. Don't make the same product more than three times a month. Doing the same thing too much will not only make no money, but will make customers tired of eating and ruin the product.

Introduction of fresh supermarket

Under the new retail background, the ultimate goal of fresh supermarket operation mode is to improve consumers' shopping experience, improve customer satisfaction and increase consumer stickiness through perfect technical means. However, there is a mismatch between the backward concept of the traditional fresh supermarket management team and the improvement of the consumption requirements of the customer group, so it is difficult for the traditional fresh supermarket to achieve innovative breakthroughs. Therefore, the emergence of new fresh supermarkets needs the help of the Internet platform. At present, the business models of fresh supermarkets can be divided into three categories.