How do chain pharmacies operate?

Chain pharmacies refer to pharmacies with the same ideas, economic benefits and service management norms under the unified jurisdiction of a chain headquarters. I'll untie it for you. I hope it can help you.

Japanese pharmacies generally have two business models: one is the original meaning of "pharmacy" that we are familiar with, which is called "dispensing pharmacy" in Japan. Because drugs in Japan are also divided into prescription drugs and over-the-counter drugs, "dispensing pharmacies" specializing in drugs are generally granted the qualification to sell prescription drugs by * * *, and are equipped with full-time registered pharmacists. The location is also mostly distributed near the hospital, and the scale is also small, and the business area is mostly within tens of square meters.

Chain pharmacies are another business model of Japanese pharmaceutical industry. Compared with the traditional "pharmacy dispensing bureau", the retail format of chain pharmacies is much younger. They have only appeared in Japan for 50 years, but their flexible business model, coupled with the gradual relaxation of the drug distribution policy by the authorities, has developed extremely rapidly in recent years.

"Chain pharmacies are very attractive. For department stores, consumers expect to enjoy touching experience places; For comprehensive supermarkets, consumers are looking for convenient or preferential prices. Chain pharmacies can meet these different needs of consumers. " This is the definition of chain pharmacies by the chief of Japan Chain Pharmacy Association. In fact, the existence of chain pharmacies is exactly the same.

As far as product composition is concerned, the products distributed by chain pharmacies are not limited to daily medical supplies, but also include cosmetics, bath supplies, cleaning supplies, non-fresh food, beverages and other daily necessities, which can be described as dazzling. According to statistics, among the sales of Japanese chain pharmacies, medicines account for 30.2%, cosmetics 29.7%, daily necessities 24.6%, and other commodities account for 15.5%. In other words, although it is called "pharmacy", in fact, the sales of drugs are no longer dominant. In the large chain pharmacies in the suburbs, the sales of drugs only account for 15.8% of the total sales.

Strictly speaking, the so-called chain pharmacies have actually gone far beyond the definition of "pharmaceutical specialty stores" in the usual sense. It is not so much a pharmacy as a convenience store or discount store for daily medical supplies. On the basis of medical products, chain pharmacies enrich product categories according to the reasonable combination of different product characteristics, purchase frequency and gross profit, and realize the dislocation operation with supermarkets, convenience stores and other formats.

It is understood that there are roughly two business models of chain pharmacies, one is located in the suburbs, that is, suburban stores. The business area is mostly in 1000 square meters, and some even exceed 3000 square meters, with 20,000-30,000 kinds of dealers. But this kind of store looks more like a discount store, with rich products and low prices, which can basically meet the one-stop shopping needs of customers' daily necessities except fresh food.

Another model is block-type shops, that is, commercial streets or densely populated blocks located in cities. The business area is generally about 400 square meters, and there are many kinds of goods 10000. Among the existing chain pharmacies, the number of stores of this size is the largest and the competition is the fiercest. For example, at Shibuya intersection, one of the most prosperous areas in Tokyo, there are as many as seven different chain pharmacies within 500 square meters of Fiona Fang, Fiona Fang. The distance between some shops is even less than ten meters, and the fierce competition can be imagined.

Industry status of chain pharmacies

The first chain drugstore in China was established in 1996. So far, the industry has mainly experienced four stages of development. Judging from the current industry concentration and competition pattern, China's chain pharmacy industry is in a transitional stage from a rapid growth period to a reshuffle period. Compared with the mature market, the chain pharmacy industry in China still has great room for development and integration.

No matter from the perspective of industrial development, industrial competition or enterprise operation, chain pharmacies in China have huge room for development.

Industrial development: the integration space of individual pharmacies is huge. At present, there are more than 400,000 retail pharmacies in China, of which chain pharmacies account for about10.4 million, and chain pharmacies account for 35% of the total number of retail pharmacies. * * * The proportion in the United States is about 60%***. * * and chain pharmacies are urging this ratio to continue to increase. In addition, the expansion of advantageous enterprises, the intervention of capital power, the rapid growth of the industry, the enhancement of customers' spending power, and the increasingly strong upstream demand of terminals all contribute to the great development of chain pharmacies.

Industrial competition: China's chain pharmacies are not only low in concentration, but also unbalanced in development. Specifically, the eastern market is relatively concentrated, and some places are even over-saturated, and the western market is obviously insufficient; The markets of provincial capitals and large and medium-sized cities are relatively saturated, and the number of retail pharmacies in secondary cities and rural areas is obviously scarce.

Enterprise management: At present, the overall management level of chain pharmacies in China is not high, and there is still huge room for improvement. The reduction of operating costs, the enhancement of pharmacy profitability, the improvement of service level, the exertion of chain advantages, the effective expansion of stores and the introduction of high-margin varieties such as cosmetics will all contribute to the development of chain pharmacies.

In the future, chain pharmacies will adhere to both endogenous development and extension expansion.

Judging from the overall number of pharmacies, the total number of pharmacies in China is quite large, but compared with mature markets, the structure of pharmacies in China is unreasonable. Chain enterprises need advantages to optimize industrial structure by integrating industry resources, and capital and policies will strongly promote this process. Therefore, chain enterprises should not only pay attention to the endogenous development focusing on product management, but also pay attention to the epitaxial expansion focusing on capital throughput and allocation, and quickly expand the scale of enterprises and optimize the industrial structure through investment and financing, mergers and acquisitions, etc.

In the next five years, China will use market mechanism and economic means to encourage and support large-scale pharmaceutical circulation enterprises to achieve large-scale, intensive and international operation through acquisition, merger, custody, equity participation, holding and strong alliance, and build a number of leading pharmaceutical circulation enterprises with annual operation exceeding 100 billion yuan or even 100 billion yuan; Support specialized and characteristic small and medium-sized drug circulation enterprises to become better and stronger, and occupy characteristic market segments; Support time-honored pharmacies to be long-term and innovative; Guide ordinary small and medium-sized drug circulation enterprises to join or merge large drug circulation enterprises to realize large-scale operation. At the same time, encourage pharmaceutical retail enterprises to actively explore modern marketing methods such as chain operation and continuously improve market competitiveness. After five years of hard work, the proportion of chain pharmacies in China should reach 2/3 of the total number of pharmacies, and licensed pharmacists should be equipped to improve the quality management and pharmaceutical service level of drugs. "At present, there are only more than 40,000 licensed pharmacists in more than 380,000 pharmacies nationwide, which is far from meeting people's demand for medication guidance and consultation." Moon Jae in said.

In addition, industry authorities and associations will focus on the characteristics of the industry and market demand, strengthen infrastructure construction, and create a good environment for the development of the pharmaceutical circulation industry, such as establishing an industry standard system, establishing an industry statistical system that can comprehensively and objectively reflect the development trend of the pharmaceutical circulation industry, and carrying out "honest management" demonstration activities.

Chain drugstore industry information

Since 2004, the number of chain retail pharmacies in China has increased year by year. In 2005, the number of chain retail pharmacies was 1753, up 24.59% year-on-year, which was the fastest growing year in recent years. By the end of 20 13, the number of chain pharmacies nationwide was 3,449, an increase of 342 over the previous year, with an increase of 1 1%.

According to the analysis report on the market prospect and investment strategy planning of chain pharmacies in China, the number of stores in the top 100 directly-operated enterprises has generally shown an upward trend in the past three years: the total number of stores in the top 100 directly-operated enterprises in China, the number of enterprises with more than 65,438+0,065,438+0,000 and the total number of stores have all shown an upward trend year by year, before 2065,438,003/kloc.