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Wei Long spicy strips respond to vulgar marketing of outer packaging

Wei Long spicy strips respond to vulgar marketing of outer packaging

Wei Long spicy strips responded to the vulgar marketing of outer packaging, while Wei Long spicy strips paid more attention to marketing and packaging design. When transparent bags were widely used in industrial packaging, Weilong upgraded the product packaging design, which made Wei Long's popularity soar. Wei Long spicy strips respond to vulgar marketing of outer packaging.

Wei Long spicy strips respond to vulgar marketing of outer packaging 1 Recently, netizens visited the supermarket and saw a spicy strip, puzzled by the propaganda slogan on the packaging of spicy strips. Why do good spicy strips write the words "about", "malicious" and "thief"?

So the netizen asked the official customer service of spicy strips to answer questions. The official customer service said: it means having a spicy bar with friends to relax, which is the characteristic of our product. Maybe not as much as I thought when I designed it.

The reporter reported the situation to the Luohe Municipal Market Supervision Administration, and its staff said that they had understood the relevant situation and would report it to the relevant regulatory office for investigation.

Wei Long Delicious was founded in 200 1, and the first spicy strip was founded in 200 1.

In 2003, he applied for the trademark of Wei Long, and in 2004, Pingping Food was established. From 2006 to 20 10, Wei Long gluten and gluten came out one after another.

2065 438+00-2065 438+05 Introduce famous celebrity endorsements, improve product popularity, expand the production capacity of seasoning noodle products and bean products, introduce automatic equipment such as stretching film packaging machine, and continuously improve production technology. And open a self-operated online store in Tmall to realize online brand promotion.

20 15 implemented a series of brand and marketing strategies to enhance the brand image. The production capacity of 20 17 expanded rapidly and was successfully introduced into the world-leading SAP information management system. In 20 19, by integrating online and offline resources, 22 business areas were established, and an omni-channel sales and distribution network was established. Food production facilities have been completed and put into operation, greatly improving the automation level and production capacity. In 2020, Shanghai Wei Long Delicious Biotechnology Co., Ltd. began to operate, and Xinglin Food Factory began to build.

Over the years, Wei Long Delicious has been committed to meeting the changing needs of consumers and improving the consumer experience by introducing new products, upgrading existing products and introducing new product categories. Actively explore new packaging specifications and styles and consumer-friendly pricing strategies to attract young consumers and meet a wide range of consumption scenarios.

Wei Long spicy strips respond to vulgar marketing of outer packaging. Wei Long spicy strips were accused of playing erotic edge ball, and the market supervision bureau launched an investigation!

Netizens reported that the words "about", "thief" and "malicious" were printed on the outer packaging of Wei Long spicy strips.

I really didn't think about eating so much! To tell the truth, when I bought spicy strips, I saw the words "Wei Long" and "Spicy strips" and bought them. I won't look at anything else at all.

According to the enterprise survey information, "Wei Long" belongs to the self-owned brand of Luohe Pingping Food Co., Ltd., which was established on September 9, 2004 and is a leading enterprise in the spicy snack food industry.

Wei Long spicy strips, as the first in the spicy strip industry in recent years, is not because of its excellent sales performance of 4 1 100 million yuan per year, but because of its proud marketing strategy.

Wei Long spicy strips pay more attention to marketing and packaging design. When transparent bags were widely used in industrial packaging, Weilong upgraded the product packaging design and adopted a simple design style. This move has caused Wei Long's fever to skyrocket.

The matter was reported to the Luohe Municipal Market Supervision Administration, and its staff said that they had understood the relevant situation and would feedback it to the relevant regulatory office for investigation.

User comments: I think too much, really, I really didn't think so much about buying Weilong, and I like to eat it myself. If you say grab, I'll just look at the whole fruit. Scratch, to put it bluntly, is that your brain is unhealthy and you think too much.

User comments: packaging designer: I'm so smart that I finally let you see it. Always worried that I'm too reserved. I didn't expect the small media to poke it a little, and the reaction was so strong.

Wei Long spicy strips respond to vulgar marketing of outer packaging 3 Recently, some netizens reported that the words "about", "thief big" and "tough" printed on the outer packaging of Wei Long spicy strips are vulgar marketing and are playing pornography.

On the afternoon of March 25th, Jiupai journalist asked the customer service of Tmall Wei Long Food Flagship Store about this situation, and its reply said, "This is a copy of the design, with no other meaning."

Subsequently, the reporter called the national unified service telephone of Wei Long food producers, and its staff said: "We will reflect this problem to the relevant departments of the company."

Network picture

According to the enterprise survey information, "Wei Long" belongs to the self-owned brand of Luohe Pingping Food Co., Ltd., which was established on 200 1 and is the leading enterprise in the spicy snack food industry.

In recent years, Wei Long spicy strips pay more attention to marketing and packaging design. When transparent bags were widely used in industrial packaging, Weilong upgraded the product packaging design and adopted a simple design style. This move has caused Wei Long's fever to skyrocket.

Jiupai News reported the situation to Luohe Municipal Market Supervision Administration, and its staff said that they had understood the relevant situation and would feed it back to the relevant regulatory offices for investigation.

Lawyer Zhao Hu, a partner of Beijing Wen Zhong Law Firm, once said in an interview that although there are existing laws and regulations to regulate advertising behavior, they are difficult to implement. In addition to the above-mentioned pre-examination of the advertising industry, how to define the so-called vulgarity, obscenity and pornography is also a difficult problem.

The reporter found that before, the marketing copy of "Modern China Tea Shop" milk tea, such as "carrying a basket" mug and "I want an official" tea bag, was also considered by many netizens to be playing the edge ball of gender relations.

After the incident, "Modern China Tea Shop" issued an apology statement twice, saying that it would immediately recall these "Changsha dialect" themed mugs, and would seriously reflect on the reasons behind the incident and improve its work from the aspects of creation scale, creation management and product management.