The importance of marketing innovation

Marketing innovation is the inevitable result of China's enterprises and the international competitive environment, but also enterprises in the competition in the survival and development of the necessary means (see "marketing management must read 12").

The docking of the domestic market with the international market which directly leads to the change of the competitive environment of China's enterprises and the enhancement of competitors. In the face of all this, China's enterprises show a lot of disadvantages, especially the marketing concept of backwardness of the fatal weakness, so that enterprises face strong competitors and superior marketing means at a loss.

There are also a number of enterprise system problems also show the weakness of enterprise competitiveness. And to solve these problems, it is necessary to start from the marketing management aspects of change and innovation. Because marketing innovation is the way to improve the competitiveness of enterprises in the market.

Through marketing innovation, enterprises can scientifically and rationally integrate various resources, and can improve the market share of products.