Advantages of traditional media

The advantages of traditional media are as follows:

First, the credibility and brand influence of traditional media are stronger.

Today's era can be described as the era of "one machine in hand, the world in hand". At the same time, the characteristics of "everyone is the anchor, and the mobile phone is the media" have stimulated the sense of participation and role of ordinary people in the news society, and the superiority and dominant position of traditional media have been seriously challenged. This is a fact.

However, it is precisely because the new media has the characteristics of fast information dissemination and wide participation that censorship is inevitably not in place. A lot of news will fly everywhere without being confirmed, which will often lead to the spread of false information and naturally affect people's trust.

Second, traditional media are more professional and authoritative in content.

One of the core advantages of traditional media is the professionalism and authority of content. Although the rise of new media has crowded out the market of traditional media, a lot of original initial reports still come from traditional media.

Research by many universities shows that even the best new media in the United States has limited ability to produce content and still relies on traditional media. In China, because of the national conditions, the traditional media are basically supported by the government, the mouthpiece of the party and the government, and are strongly supported by the party and the government. Therefore, the content they publish is far from professional and authoritative.

The Development Status of Traditional Media

The entry of online media into the field of communication will inevitably form a powerful shock wave to traditional media. According to the editor &; The latest research by publishers: about 1/3 users who read online electronic news lose interest in traditional media, and TV ratings drop by 35%.

Radio listening rate decreased by 25%, and newspaper purchase rate decreased 18%. According to a survey conducted by Paragon Research Company in the United States, 1.998, 1.3% of American families have dropped out because of surfing the Internet. The rapid development of network communication has brought great influence and pressure to traditional media.