Why should we devote ourselves to the cultivation of all-media talents?

Since the traditional media felt the cold winter of newspaper industry and the crisis of paper media in 2005, the all-media is no longer a plan, ideal, trend or vision, but a real business work and imminent team building. In other words, in the face of the new media ecology and new communication pattern, all-media and media integration have become the development direction and inevitable choice of traditional media, and building an all-media news team is the most important thing to realize media transformation and reconstruction, and it is also the premise of successful transformation and reconstruction. There are two ways to forge an all-media news team: to train all-round skills for on-the-job employees, so that writers can learn to pick up cameras, video cameras and even microphones and appear directly on the scene, photographers and cameramen can learn to write, record and edit, and learn to spread and publish new media such as the Internet and mobile phones. The "source" education of students in media colleges enables journalism students to carry out the necessary courses and skills training to become "all-media reporters" during their college years.

However, both the internal training of journalism major and the formal education of journalism colleges focus on mastering the skills of media application. In particular, traditional paper journalists are required to learn video shooting, editing, broadcasting and editing, and students are required to learn various skills during school, including writing, photography, recording, editing, using network skills and operating modern equipment. All-media talents are simply defined as "all-round journalists". The one-sided understanding of "all-media talents" mainly stems from the one-sided understanding of "all-media" and the passive response of traditional media to the challenges of the all-media era.

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