Social media advertising presentation can be broadly categorized into

A: open screen ads, graphic ads, video ads, and implanted ads.

1.? What is social media advertising

Social media advertising refers to the dissemination of information by enterprises, media, or individuals as the publisher, with ideas, products or services in text, voice or video, directly or implicitly through social media. In terms of extension, social media advertising includes advertisements on online games, portals, emails, and all other online applications with social attributes.

2.? Types of social media advertising

According to different classification criteria, social media advertising can be divided into different types. According to the presentation form of social media ads, social media ads can be divided into traditional network ads presentation form and social media ads presentation form: traditional network ads presentation form has text link ads, banner ads, button ads, pop-up ads, skyscraper ads, wallpaper ads and video screen patch ads, etc.; social media ads presentation form has acoustic ads, viral ads, implanted ads and LBS ads, etc.

3.? What are the social media platforms

Currently, the social media platforms are: WeChat, Weibo, QQ, Zhihu, Stranger, Baidu Post Bar, Renren, Kaixin, Douban, Tianya, Facebook, Twitter, Snapchat, Instagram and so on. Enterprises can publicize their brands through these social media platforms, so what can be done to increase brand awareness without making users feel offended? The Internet Marketing Teaching Site describes the methods of social media marketing in detail in the article Social Media Marketing. Social media advertising can recognize users' preferences by what they share, and actively push ads for each other before potential target users search for keywords, which is incomparable to advertising in other media.