How to write good product introduction copy?

Product copywriting determines the sales of the product, copywriting is good, directly linked to the marketing amount. A lot of people who do product operations suffer from a problem is how to write a product copy to impress consumers.

In fact, write product copy, the key to use good fast, accurate, ruthless three strokes.

Fast

1. Cut to the chase, don't be long-winded language expression, the reader still do not understand what you want to explain a problem.

2. The rhythm of the text to be fast, now is the era of new media, the reader's reading habits are also fast-paced, this requires your language style is in line with the characteristics of the new media articles. Less long sentences, more short sentences. Typography is simple and beautiful, do not have large paragraphs of text appear.

Two accurate

1. Accurately analyze the product attributes, it is with other similar products where the most core point of difference, its advantages and disadvantages and where.

2. Prepare to analyze the target customers, including the target customer's age, cultural class, interests, preferred mode of consumption and so on.

3-Prepare to use figures, the product copywriting need to clearly explain the figures are ready to list, simplify the description, do not need to make a show

Three ruthless

1.Direct hit the pain point to capture the psychology of the consumer, select and people's work, life is closely related to the topic of the general face of the issue, the problem, the problem.

2. Dare to order for the consumer must use the text to promote the consumer's desire to buy

Use these three strokes, coupled with your writing skills and logical thinking ability, I believe that a good copywriter was born.