What is meant by portal

Portal

Portal (portal): the original meaning is the main door, the entrance, is now mostly used for the Internet's portal and enterprise application system portal system.

Broad Note:

Here is an application framework, it will be a variety of application systems, data resources and Internet resources are integrated into an information management platform, and a unified user interface to provide users, so that enterprises can quickly establish the enterprise to the customer, the enterprise to the internal staff and the enterprise to the enterprise's information channel, so that the enterprise to release the storage of internal and external enterprises.

No matter what you do, you can't do anything about it.

Narrowly note:

The so-called portal, refers to the type of comprehensive Internet information resources and provide information services related to the application system. Portals initially provide search engines and network access services, and later due to the increasingly fierce competition in the market, portals have to rapidly expand a variety of new types of business, hoping to attract and retain Internet users through a wide range of business, so that the portal's business is all-encompassing, become the network world of "department stores "or "network supermarket". From the current situation, the portal site mainly provides news, search engine, network access, chat rooms, electronic bulletin boards, free mailboxes, audio and video information, e-commerce, online communities, online games, free web space, and so on. In China, typical portals include Sina.com, NetEase and Sohu.com.

The concept of portal was born at the beginning of the development of network economy, mainly refers to a website to provide a full range of Internet services such as information content, e-mail, search, etc., which basically meets all the needs of network users. Traditional portals such as NetEase, Sohu.com and Sina.com have been trying to capitalize on their traffic advantage by taking over almost all Internet businesses, including news, online games, e-commerce, instant messaging, search and so on.

For a government portal, it is a cross-departmental, integrated business application system established by a level of government (central or local governments at all levels) on top of the informatization construction of each government department, so that citizens, enterprises and government workers can quickly and easily access the business applications, organizational content and information of all relevant government departments and obtain personalized services, enabling the right people to get the right service at the right service at the right time. This concept contains two of the most basic features of a government portal: first, the concept that it is a level of government; and second, the unity and comprehensiveness of its governmental processing, which has nothing to do with the administrative level of the governmental body that established the site. This is the original meaning of the government portal "portal".

In the understanding of the concept of "government portal", we must be clear about the following aspects:

First, the government portal depends on the government departments already have the basic conditions of information technology. However, this infrastructure does not necessarily require the government departments have realized the network office, government departments as long as they have a perfect internal office and business information management application system.

Secondly, the government portal is not only a government information dissemination platform and business processing platform, but also a knowledge processing platform, knowledge decision-making platform, knowledge acquisition platform integration, which makes the information **** between the government departments and office staff to enjoy and exchange more fluent, through data mining, data processing and make scattered information into knowledge, so that the relevant personnel can be used in the right time, the right knowledge, to provide administrative decision-making, the right knowledge, the right knowledge, the right knowledge, the right knowledge, the right knowledge, the right knowledge, the right knowledge, the right knowledge, the right knowledge. The appropriate knowledge, for administrative decision-making provides sufficient information and knowledge support.

Thirdly, background integration is the key to differentiate government portals from other websites.

Unlike Internet portals and enterprise portals, government portals have two kinds of "foreground-background" relationships.

The first is a double "foreground-background" relationship, that is: the portal as a connection between all government websites in the foreground, not directly facing the business functions of government agencies, it is only as a powerful search engine, fast and convenient for customers to find the appropriate business for the government website, this is the first Government website, this is the first "front - background" relationship; on this basis, customers can directly face the business functions through the website of specific government agencies, here, the government website and its functions constitute another "front - background" relationship.

Secondly, the government website and its functional departments constitute another "front office" - "back office" relationship.

The second is a single "foreground-background" relationship. In this case, the customer can directly access the business process through the government portal, and the customer does not have to deal with a specific government agency (website), nor do they have to know which government agency they are dealing with. At this point, the customer seems to be facing a "super government" through this portal, because people can handle all kinds of business through this portal.

Both the first and the second require back-office integration. Although in the first "foreground-background" relationship, the government portal is only the website of all government agencies business connection, but to realize this still need to all government agencies business type classification and arrangement, through a theme in accordance with the logical relationship between all these businesses to be Organized, and technically as well as administratively, the portal puts new demands on the portal, for example, in the case of the government agencies are still separated, the portal should be seen as a window to monitor the business of all government agencies that go through the portal.

Government portals are both different and related to ordinary government Web sites -- not all government Web sites are portals, but all government portals are government Web sites. Moreover, "government" in the online sense is a kind of virtualized "super-government" that goes beyond the traditional concept.

The role and value of industry portals

1 market supply and demand for a large number of convergence of the electronic market

So, an industry portal is a large number of industry supply and demand information, industry information and industry-related people of the Internet platform. Such a platform can establish the site operator in the industry's dominant position. He can be the first to understand the latest news and demand information of the industry. By grasping this information, he can be the first to gain business opportunities and clientele. He will also increase his visibility and credibility in the industry because of the visibility of the portal, thus increasing his business growth and profitability. He can also form a guide to the industry's concerns by dominating the information orientation of the industry's website. He can also use industry portals to bring together a variety of resources within the industry, including: customer resources, supplier resources, public opinion media resources, talent expert resources, advertising resources and so on. And the mastery of these resources will undoubtedly promote his industry status and wealth increase.

So, having an industry portal can help the operator to quickly establish his industry status and increase the sales volume of his business.

2Membership Revenue from Portals

Similar to the familiar Alibaba and ChemNet China, portals can implement a charging mechanism to charge members on the portal. Since portals can bring a lot of business opportunities to members and lead to sales of their products, portals can charge for membership. Thus, the collection of membership fees can be a source of revenue for the portal.

3Advertising revenue of the portal website

Since the portal website gathers a large number of industry-related people, the number of visitors per day is extremely high, including industry professionals, experts, suppliers, buyers and various other people. So the website has a certain advertising value. Advertising on the site can be more targeted to this industry.

So, portals can utilize the better visual location for advertisement placement and thus gain advertising revenue.

4 portal domain name and the website itself value appreciation gains

We all know that a website in the normal operation of the operation, coupled with the guidance of professional operational consultants, with the growth of time will continue to appreciate. Even the appreciation of the site is the rapid development of geometric progression, often exceeding the original dozens of times or even hundreds of times the value of the site. Website domain name is the most important part of the value of the website. Because the website is accessed by people all over the world through the domain name, and visitors remember only the domain name of the website.