What impact has WeChat brought to traditional enterprises?

If Internet thinking has changed the thinking inertia of traditional enterprises, then WeChat has changed the business inertia of traditional enterprises. Wechat has not only made a group of influential media people, but also helped many individuals and enterprises create great value. WeChat marketing, WeChat business is booming, and more and more traditional enterprises want to use this "mobile Internet ticket" to go ashore. Under the wave of mobile Internet, WeChat has brought subtle influence to traditional enterprises, but these influences are mainly concentrated in the rigid market and light applications (mainly eating, drinking and shopping), and some "heavy applications" are currently unbearable. The author believes that the great changes brought by WeChat to traditional enterprises mainly come from these aspects.

Subverted the marketing model of traditional enterprises. If the rise of forums, post bars and qq spaces is regarded as the era of marketing 1.0, and the era of blog and Weibo marketing 2.0, then WeChat marketing is undoubtedly the era of 3.0. Although the WeChat team has repeatedly claimed that WeChat is not a marketing tool, from the "WeChat grabbing red envelopes" years ago to the recently opened public account reading and praise functions, as well as a large number of purchases by friends, they are desperately moving closer to the marketing direction. Wechat has unconsciously become or been "kidnapped" by corporate users as a marketing artifact.

Wechat has made great contributions in the field of social marketing, whether intentionally or by kidnapping itself. In the era of forums and post bars, if a topic wants to become a hot spot and achieve the greatest communication effect, it is necessary to constantly reply and "Gai Lou", and sometimes even launch a "water army" to confront itself; In the era of Weibo, if an unknown enterprise did some activities or something, it was essential to pay for "big V" to make headlines, and the price of "big V" was generally very expensive; In the era of WeChat, as long as your product is attractive enough and your creativity is enough to shock your friends, it can be widely spread without any cost. A series of excellent products and sentimental articles such as Face Meng, Nerve in the Cat and Warm Man are widely spread in the circle of friends, which is a good illustration.