Supermarket class WeChat community to operate how?

The community operation expert is here! First, let everyone have some understanding of me! The first thing you need to know is that you're not going to be able to get the best out of your home, but you're going to need to be able to get the best out of your home. Moreover, the Orange is founded by me, which was developed into a national community in 3 months after its establishment, and has been cultivating the community for 7 years, and has trained 7000+ excellent community talents from all walks of life. At the same time, the main charge of more than 10,000 neighborhood March traffic management closed-door meeting, bringing together the leaders of various segments of traffic management, two years on-site more than 200 people, more than 26% of the enterprise revenue scale of more than 100 million. Supermarket class community operation belongs to the offline entity economy, it and most of the offline entity economy has similarities and similarities to the next to bring you orange for the students bright real case, she is specializing in the food and beverage industry belongs to the industry community, her community to do very successful. Let's take a look at her barbecue restaurant is how to operate it, what can learn from the experience. If this answer can help you, I hope to leave your footprints, move your hand to point to praise it! 1, build a group of goals so, the first step we have to think clearly, to establish this community what you want to get the most? Is selling goods? Or diversion, or linking contacts? If it is to sell goods, then send more information and activities related to the product; if it is to attract traffic, then you can design a high-margin, low-cost attraction products, the price can not be refused to the offline guests into the line. If it is linking people: then think clearly, what can you, the person himself, bring to others in this community? The key point of linking people is that you can relate to each other. For example, you want to find suppliers through the community, you have created a link between you. If you don't have a specific purpose, you can recommend other people in the community to each other, so that other people think that you are enthusiastic and have the ability to consolidate resources, and you will also have a connection. The original purpose of her community was very clear at the beginning. Is to give her offline physical stores to do attract traffic, the way she did it at the time is in the guests into the store consumption at the same time, by their store service personnel to tell the store to tell the guests, there is a product in the store. If you join the WeChat group, you can send a copy of the snacks. But the requirements of snacks is to be high gross profit, low cost, and good taste, popular. People generally have the mentality of taking advantage of the cheap, so when they have a lot of guests will go into the group for this purpose. After a guest asked her, into your group, I received snacks, then I will withdraw from the group, boss, you do not lose? This time will tell the other party, our group will not regularly, or regularly go to send some of our WeChat community exclusive benefits, this is not enjoyed elsewhere. So at this time, many guests will consider whether to decide to withdraw from the group. When hesitation actually increases the cost of choice, and people generally choose the easy one. Each stage has each stage of the goal, determine a goal (O), study the implementation of the method (A), pull around all possible resources and contacts (P) and I together to complete this goal. Do a borderless organization. 2, how to increase customer stickiness through the community, increase repurchase: when the group reached a certain size, this time her goal has changed, this is the second stage - repurchase. When she first established the community, in order to achieve repurchase, increase customer stickiness. In order to increase customer stickiness, he found three kinds of points that are considered to be more critical and good. 01. find out KOL in the brand has a certain degree of recognition, to find out the group has a certain degree of activity of the kol. kol to meet certain conditions: old customers, agree with her and the store's tastes, like to chat in the group sunshine picture. When she's not around, she'll help me answer questions from other customers. These people will keep the group lively all the time. Her way is that they make good relations in private, they come she will personally receive, chat about family life, send some snacks, so that they have a vip feeling.02. Turn KOL into my Panters encourage KOL to take the initiative to send the dish dining picture to the group, and to be praised. For the guests who will do dishes moving pictures focus attention. Guests send some dishes moving pictures, praise him, and sometimes you can mainly let the other side to help do the picture (premise is not too much, there is a degree), and sometimes take the initiative to ask for help is also a way to bring the relationship closer. In fact, we should not be too afraid to trouble others, when we and some guests to establish contact, and the relationship is still relatively good. In fact, sometimes we can take the initiative to each other to ask for help, when a person is asked for help, he will feel that he is needed and valued, in fact, he is very willing to go to help your favor. So at that time he asked for help guests, such as let him send pictures ah, or let him in the public review to help me review. 03. inspire dive guests they will also choose 2-3 hours before the meal, such as 3.4 pm or late at night to send some food photos. Those who dive and infrequent guests, in the group to see often people in the group to send dinner photos, see the picture will have the desire to eat, they will feel so popular a store, everyone chose the restaurant must not be wrong. Keep borrowing the mouth of the guests to say the restaurant brand, not only in the minds of the guests carved a deep imprint, but also more convincing publicity. Next time in the choice of skewers category, people will first choose their own familiar brand; or do not know what to eat, will also choose often mentioned brand, to avoid stepping on the mine. People have a herd mentality because, if everyone chooses and I don't, then I may doubt my choice. Have you ever wondered why there are some stores that the more they queue up, the better his business is? Actually, people have the herd mentality. To give a simple example, two days ago when I went back to Nanjing, in the shopping mall, I saw the legendary net red store, LELO tea. In fact, I myself do not have much of a concept of milk tea. But at that time, because I had heard of this brand, also seen others in the sunshine of this brand, so I thought you want to go try it? Then I talked to my husband in this topic, my husband also think I should try, after all, we are all choosing. 04. and customers chat with the temperature of the topic can be sent in the group at regular intervals some coupons, only group of friends to enjoy, so that group of friends have a sense of special. Talk about some gossip, food, skin care, health and so on. For example, the article and Ma Yili divorced, everyone to talk about your view of love, marriage. Speak the most active person, send a snack coupon to him, the next time to consume, direct deduction, equal to the free gift. Just like the glazed cat, don't have too much, at the point, just the right amount, just the finishing touch. Like Uncle said, the pattern is bigger, do not just chat about their own products. Can be appropriate to chat about other products and their own products do not conflict with and meet the appetite of the community customers, which requires the group owner to maintain a certain degree of sensitivity to some of the news in the community. Sometimes she will also and guests about shopping, eat together, really slowly become friends. Community for me to bring the traffic and repurchase, the most time, every day, half of the dining table number from the community. 3, the entity industry to establish online community need to avoid the pit finished to improve the repurchase rate, the next thing to say is how to avoid the three pits 01. No planning, think that the community is to do a group just pull the entity industry to establish an online community, especially to the single product-based or traditional industry, very easy to step into this pit. When doing the physical industry, many people are very easy to commit a problem, that is, there is a product - looking for stores - decoration - open the door - wait for guests. -Waiting for guests. With this mode of thinking to establish a community to do similar work: pulling people - into the group - selling goods - cold (send ads) - - dead group. -Dead group. Take the restaurant community as an example, the downside is basically just one: advertising groups. In contact with the restaurant community, basically things end up becoming an advertising group. 02. no system, think chat, push my goods on the good she did from the first community until now, are strictly following a rule, do not allow to send any advertisements and irrelevant small programs. To cite a small example of controversy: one day, a guest in the group sent a small program to help grab train tickets, Ait's him, asked to be withdrawn, informed the group rules. The guest was quite emotional, he thought it was not an advertisement, why can't it be sent? Her explanation was that she wanted to provide a clean and refreshing group chat environment for all group members, otherwise it would be offensive to everyone. Just like the broken window principle, not to stop, gradually, the small program ads will be more and more. The guest's reaction at the time expressed understanding, but was not very happy. She offered a solution: if you encounter such a situation where you need a boost, you can send it to her privately. She was not trying to help the guest to boost, but was setting the rules for all the people in the group. Of course, not all guests can understand, this time she will also clear out, different frequency of people, choose to stay away. Her operation is not very powerful, seems to be some very simple methods, but it contains a lot of details that make people worth thinking about! There are many kinds of community operation play, mainly depends on which kind of community you belong to, and then consider which kind of play to use. If you still have doubts about the play of community operation. Then you are welcome to leave a question in the comment section below, I will answer for you one by one, there want to know more about the small partners can also come to join the orange for the big family, I wait for you in the orange for!