Who loves skiing? Which ski resort is the most popular? The summary report of ice and snow tourism is coming →

Recently, the State Council Press Office held a press conference to respond to hot issues in the economy and society. Among the measures to cultivate new growth points of consumption, "better meet the needs of normalized epidemic prevention and control, and cultivate and expand new consumption formats and models such as smart retail, smart tourism, digital culture and smart sports. Vigorously develop ice and snow tourism and consumption, and promote the implementation of the Action Plan for the Development of Ice and Snow Tourism, which has become one of the key points.

Driven by favorable policies and the Winter Olympics, ice and snow industries are actively deployed in various places, and the ice and snow economy is rapidly bringing a hot tourism market.

Based on the data of China's ice and snow tourism season from 20021to 12 to February 2022, Tuniu Tourism Network released the user travel report of the ice and snow tourism season from 20021to 2022, and analyzed the user portrait, market status and development trend of ice and snow tourism.

Far and wide * * * go on a date in ice and snow

After 00 and after 90.

Hold up half of the ice and snow tourism

A few days ago, the State Sports General Administration released a statistical investigation report on "Driving 300 million people to participate in ice and snow sports". Data show that China has achieved the goal of "driving 300 million people to participate in ice and snow sports". The number of participants in the national ice and snow sports reached 346 million, and the participation rate of residents reached 24.56%.

According to the search data of the ice and snow season 202 1—2022 of Tuniu Travel Network, the search popularity of keywords such as "Winter Olympics" and "ice and snow" increased by 127% compared with last year's ice and snow season, and the total order volume of products with ice and snow themes increased by 78% year-on-year.

With the growing enthusiasm of the whole people for ice and snow tourism, during the top 10-2022 ice and snow season, Beijing, Shanghai, Shenyang, Guangzhou, Kunming, Hangzhou, Chengdu, Chongqing, Zhengzhou and Wuhan became the most enthusiastic tourist destinations for ice and snow tourism, and southern cities occupied 7 seats on the list.

From the perspective of gender ratio, male tourists are slightly more enthusiastic about booking ice and snow tourism products. Compared with the tourism data of the same period in previous years, the enthusiasm of female tourists for ice and snow tourism has increased year by year.

In the travel time span, the consumption of ice and snow tourism shows a more diversified trend, with orders with travel days of 1-2 days accounting for the highest proportion, followed by orders with travel days of 7 days or more.

"Younger" is a prominent feature of ice and snow tourism. According to the report data, young and middle-aged customers are the main consumers of the ice and snow tourism market, among which customers after 00 and 90 account for 54%.

On the way to play with ice and snow, 90% users choose to travel together. In the two-person travel order, lovers, lovers, friends and girlfriends are the main consumers; In the multi-person travel orders, parent-child travel has increased greatly compared with previous years, and "family" and "parent-child" have become the significant trend of the current ice and snow tourism market.

List of popular scenic spots in ice and snow season released

The southern ice and snow tourism market has a strong momentum.

Judging from the list of popular ice and snow tourism destination provinces, the three northeastern provinces still occupy the broadest domestic market, and the ice and snow tourism markets in Zhejiang, Yunnan and other provinces are also unprecedentedly hot.

As far as popular cities are concerned, "Double Olympic City" Beijing is not only the most enthusiastic tourist destination, but also the "leader" in the list of popular destinations. Under the situation of normalized epidemic prevention and control, the trend of localization and periphery of ice and snow tourism is remarkable, especially the ice and snow scenic spot at the "doorstep" about 3 hours' drive is favored by consumers.

According to the comprehensive travel data, compared with the pure ice and snow sightseeing spots, outdoor skating rinks, ski resorts, ice and snow theme parks and other scenic spots and venues that integrate ice and snow sports are more favored by users.

In Northeast China, Xiang Xue Tourist Scenic Area, Yabuli Ski Resort, Wanda Changbai Mountain International Resort, Beidahu Ski Resort, Harbin Ice and Snow World and other ice and snow theme resorts are popular all over the country. Tianchi Lake in Changbai Mountain, Jimi Island in Jilin, Arctic Village in Mohe and other relatively small scenic spots in previous years have also become the punching places for network celebrities in the 20021-2022 ice and snow season.

In the direction of North China, Beijing Huaibei International Ski Resort, Beijing Yuyang International Ski Resort, Zhengzhou Yin Ji Ice and Snow World, Luoyang Funiu Mountain Ski Resort and other comprehensive ice and snow entertainment places and scenic spots have become popular choices for surrounding tourists.

In the northwest, the number of tourists visiting Chun Xue in Altay, Xinjiang has surged. Located in the "golden latitude" of world skiing, Altay Mountain not only has a profound ice and snow culture, but also has rich world-class high-quality ski resort resources. Jiangjunshan International Ski Resort, Cocotohai International Ski Resort and Harmony International Ski Resort are the most representative.

In the direction of East China, a number of ice and snow theme scenic spots and parks such as Ice City Shanghai Ice and Snow Dream Paradise, Daming Mountain Scenic Area and Wuxi Sunac Ice and Snow World have become popular places for tourists from Jiangsu, Zhejiang and Shanghai.

The Xiling Snow Mountain Ski Resort in the southwest and the hot springs at the foot of the mountain attract tourists. Fairy mountain and Jinfo Mountain in Chongqing also ushered in a skiing craze in the snow season; Yunnan Jiaozi Snow Mountain and Meili Snow Mountain also attract many tourists with their spectacular and charming ice and snow landscapes.

Ice and snow tourism has entered normalization,

Popular travel options

More possibilities for unlocking in the post-Winter Olympics era.

Northeast China and North China are still the first choice for tourists to enjoy the snow with their unique ice and snow resources and mature supporting facilities. In North China, some ice and snow venues in Beijing and Zhangjiakou will also be opened to the outside world, welcoming a new round of passenger flow peak.

In recent years, the emergence of a number of indoor ski resorts and indoor ice and snow parks in southern China has further broken the restrictions of time and space and expanded the forms and boundaries of ice and snow tourism.

The northern ice and snow market is thick and thin, and the demand for ice and snow consumption in the south is gradually released. More and more consumers have become the action groups of ice and snow tourism.