What is the difference between FMCG industry and retail industry?

1. You should find out how the products reach consumers:

Raw materials-production-sales-consumers

2. FMCG belongs to consumer goods, which is mainly different from durable consumer goods and is a title of product consumption.

3. Retail is a part of product marketing.

Depending on your major, you want to engage in the sales of fast-moving consumer goods, and retail is a major feature of fast-moving consumer goods.

5. Please clarify the following concepts:

(1) product: quality and safety, shelf life and quality inspection report.

(2) Price: delivery price, second batch price, retail price, over-price, admission fee, bar code fee, stacking fee, courier fee and rebate.

(3) Channels: dealers, distributors, second batch, stores, terminals, access roads and special services.

(4) Promotion: discounts, gifts, bundled sales, DM orders, store recruitment, stacking, display, channel promotion, terminal promotion, flagship stores, goods distribution and promoters.

6. Retail is a traditional industry. You can go to Shang Chao as a shop assistant first, such as selling food, cosmetics, daily necessities, household appliances, department stores and so on.

7. It is very important to find your favorite industry just after graduation, and then start at the grassroots level. Stick to it, and you will be able to break out of your own world.