Graphic design art in the "point" form of expression

The expression of "point" in the art of graphic design

Within the visual system of graphic composition, which is rich in intellectual beauty, the pure and basic modeling elements are mainly point, line and surface. Points are the visual elements with the most potential for change. The following Y I searched and organized for you about the art of graphic design "point" of expression, welcome to read, I hope to help you!

"Point" is the most basic form. In the sense of graphic design "point" can be a shape, can also be a piece of color, a small photo or image, point can be presented in any form. In geometry, a "point" only indicates position and does not have area or direction. However, in graphic composition, as one of the modeling elements, "point" has an important role that cannot be ignored. Although in the ancient times of mankind, "dots" have been widely used in the surface decoration of handmade products. However, to this day, contemporary designers still use many variations and combinations of "dots" to reproduce the amazing artistic charm of "dots". The means of composition used in the art of graphic design can be described as different styles and genres. But the most rich in the spirit of the times one of the forms of expression than the composition of the "point" of the use. Throughout the past ten years in the graphic design art "point" of expression, can be summarized in four types:

an emphasis on neat and tidy to form the beauty of the order

The beauty of the order is also a kind of rhythmic beauty. It is contained in the same size, equal intervals, horizontal and vertical strict pattern. It is very easy to fall into stagnation. However, the backwater will also produce excellent works with great personality. The logo of Hong Kong United Enterprises Limited, designed by the famous Hong Kong designer Dr. KAN Tai-keung, is a typical example of using dots as an object of appeal. The logo according to the Hong Kong United Enterprises Limited does not have a fixed scope of business and does not sell goods, the nature of the main trade development, the adoption of their careful budgeting, strive for profit business policy, the logo with the help of the abacus as a specific material characteristics to show. Abacus so far has a history of more than 2,600 years, due to the bead counting recipe is easy to remember, the use of simple and convenient, before the emergence of Arabic numerals is the world's widely used computing tools, known as the history of mankind's calculator of the major reforms, that is, in the prevalence of electronic calculators today, it is still playing its unique role. Especially in the rectangular shape of the abacus arranged in a string of the number of beads, the beads of this particular point, skillfully combined into the United Enterprises of Hong Kong Limited, the English name of the abbreviation of the letters "aic", to show the characteristics of its industry, so that the image of heterogeneous isomorphism of the things beyond the nature of the attributes of the logo into the spirit of the spirit of the level, and to give the logo of the ideology and the richness of the connotation. There are many other examples.

The second use of natural scattering of the composition, resulting in variable visual effects.

If the neat and tidy as a strong sense of rhythmic percussion, then the scattered composition is a melodious `silk bamboo music. Scatter composition is lively and varied, scattered but not chaotic, changes in order. Designers need to operate in a dismal way, but not to show. The Swiss master designer Nicolas Troxler made a jazz concert poster design. Nicolas himself owns a jazz concert hall, so he can do whatever he wants with all his jazz designs. Nicholas looked at all forms of life - weddings, theater, industrial exhibitions - and even a small kaleidoscope inspired him to show a group of saxophonists in rhythmic motion, constantly changing forms. He utilizes a natural scattered composition to create a varied visual effect. It is very natural, without any artifice, and shows a high artistic realm. Like the diversity of prose styles, the law of scattering composition is also difficult to summarize in a nutshell.

Three groups of similar combinations, revealing the style of the times

"Points" of the shape is not limited to a round, but also can be square, triangular, rectangular and irregular shapes and so on. But the size of the area, of course, should be limited to the visual effect must be presented "point" within the scope. In the network composed of equal intervals, one or a group of units of dots, transformed into one or more of the other shapes mentioned above, this technique is called similar grouping combination. The characteristic of a group-like combination is that there are variations within the unity. The binding of the Heibonsha Encyclopedic Dictionary was created by Kohei Sugiura, a renowned contemporary Japanese designer. It is an eighteen-volume book with a hardcover cover made of plastic-coated paper in a cool yellow color. The cover decorative pattern is composed of 12 shapes***126o dots of similar grouping combinations such as round dots, square dots, diamond dots, cross dots, etc., which are uniformly distributed on the 16-volume cover. Processing method is hot gold aluminum, stars and dots of the Ling decorative effect, appears to be this encyclopedic dictionary more noble and elegant, the connotation is richer. The cover of The Emotional Science of Eriko Nanda is also decorated with a similar grouping, but with a more spatial feel. First, nine horizontal rows and six vertical rows of 54 different colors of light color dots are arranged at equal intervals on the page, and then different geometric patterns are overprinted on the color dots, of which five "dots" are overprinted in relation to the content, slightly breaking the scope of the "dots" and varying in size. The five "dots" overprinted with content-related, slightly out of the range of the "dots", the size of the characters illustrations, the picture atmosphere lively, readable very strong.

Four borrowed the square for the circle clever use of Chinese characters, the formation of the concept of expression.

Generally speaking, including Chinese characters, the square character in the visual is a "point" of the arrangement of combinations, so you can also take the Chinese characters as a "point" of the decorative "material" to be utilized. Therefore, Chinese characters can also be utilized as decorative "materials" for "dots". In many of Mr. KAN Tai-keung's works, an important element appears - the red dot, a bright red dot. He says, "The red dot is a visual element that I started to derive in the 1980s, and it is also a spiritual element, which can integrate my design ideas and convey a rich message in a living way." As he puts it, the red dot, which appears repeatedly in his works, has become an important visual and spiritual element in his designs. Mr. Jin's marvelous incorporation of the red dot in different works has become a divine stroke of the eye that is both surprising and awe-inspiring. Over the course of more than ten years, the red dot has repeatedly entered his works. As a visual element, the red dot is actually a center and focal point in the artist's works; as a spiritual element, the red dot is the cohesion and explosion of the artist's spirit in his works. The red dot itself is a meaningless symbol, but when it is together with other elements in the work, it can produce infinite connections and extraordinary profound meanings. The artist here is the red dot, and the red dot is the artist. This is a kind of fit between the artist's mind and the object, and the artist's fit with others, with the society, and with nature. For example, in Mr. Jin's poster "Love Nature" (1992), the red dots in the layers of rice paper wrapped with stones are not only the wounds of nature to warn people, but also the eyes of human conscience to look at themselves to protect the environment and nature. In the poster of "Japan IDEA Magazine Feature Review of KAN Tai-keung's Works" (1999), the red dot is "a symbol of the spirit of creativity", and the red dot as the main element of the Japanese flag symbolizes the Japanese concept of the magazine, and it also indicates that the magazine evaluates Mr. KAN Tai-keung's works from the perspective of the Japanese people. Similarly, the poster of "Thirteen Famous Hong Kong Painters in Nagoya" also expresses this creative spirit.

The use of the laws of graphic composition should be organic, and should not allow itself to be bound by stereotypes. The combination of "dots" formed by square characters and geometric "dots" is also innovative. Today's designers are therefore endless digging "point" of artistic expression and infectious force. Because of this, "point" also has endless artistic expression and infectious power. May graphic designers, pay attention to the "point" of the most basic modeling elements, to inspire inspiration, record their own artistic thinking activities in the world of the concept of the flash.

Graphic Design Ideas

First, the significance of the design performance

1, the designer's special language

The designer's imagination is not a pure artistic fantasy, but the imagination of the use of science and technology to make the transformation of the call to the actual products useful to people. This will need to visualize the imagination first, this process of transforming the imagination into reality, is to use the design profession's special drawing language. Imagine the process of expression in the drawings. Therefore, the designer must have a good foundation for drawing and a certain amount of spatial three-dimensional imagination. Designers only fine performance technology, in order to give the map in a handy. Only then will fully express the shape, color, texture of the product feel sorry, cause people to feel the **** Ming. Designers must go through a concrete process when faced with abstract concepts and ideas. That is, the abstract concept for the figurative shaping, in order to think of the image in the brain, color, texture and feel into something with real regret. The design process is very delicate. A good idea can pass quickly, and the designer must capture the idea in his mind immediately. Design is an act done for an unspecified object, often transcending borders, time and space, and other distances. It can be described and conveyed in language and words. However, the indispensable skill that designers must possess as the same language as human beings*** is drawing. The significance of drawing is just like the five-line score in the hands of a musician. At a glance. Therefore, the ability to express design performance is every designer should have the skills.

2, communication tools in the field of design

In the field of designer thinking, the use of collective thinking to solve problems. Mutual inspiration, each other to put forward the rationality of the proposal, by helping the structure of the comparison. Besides, modern industrial design is different from the traditional handicrafts design and production of the same person's hand. The modern industrial production of product designers and manufacturers can not be an individual, industrial design is often a group work. Therefore, the product styling designers in the conception of the production of products before, it is necessary to the relevant parties --- business decision makers, engineers and technicians, marketing personnel and even the user or consumer, explain the product of the relevant situation, so that the product in the policy remains unchanged, the manufacture of the most conducive to the production of aesthetically pleasing and popular products. The more the producer knows about the product during the production gestation process, the better and smoother he can assemble the product and make it more efficient. This series of descriptions and statements constitute the basic content and tasks of performance.

3, the weapon to promote the product

Many product design companies, in the production of new products, to promote the product, the use of photographic techniques, coupled with a beautiful description of the text, for advertising. But the camera can not show the surreal and exaggerated imaginative picture. At this time, the use of special techniques for painting professionals, the effect is more prominent. Because human beings have a strong ability to express themselves, they can add their subjective imagination at will, and exaggerate or intentionally briefly summarize the product. Compared with the camera, the performance of the picture than the camera to shoot the product more longing and mysterious feel sorry. Camera technology can not meet the endless imagination. Therefore, the design of the performance graph is the weapon of inference to sell the product.

Second, the characteristics of the design performance map

1, fax

Through the color, texture performance and artistic portrayal to achieve the real effect of the product. The most important significance of the performance map is to convey the correct information. Correctly let people understand the various characteristics of the new product and the effect produced in a certain environment. It is easy for all kinds of people to see and understand. However, the perspective drawing used to represent what the human eye sees is different from the entity seen by the eye. Perspective drawing is the pursuit of precision and accuracy, but due to the difference between perspective drawing and human curved vision, perspective is often flat. Therefore, perspective drawings do not provide a completely accurate representation of the reality of a solid object. Accuracy" is important in the field of design. It should be realistic and able to objectively convey the designer's ideas. It should faithfully represent the complete shape, structure, color, and craftsmanship of the design, and establish a medium between the designer and the viewer in terms of visual perception. Therefore, without proper expression it is impossible to communicate and judge correctly.

2, fast

The modern product market is very competitive, there are good ideas and inventions, must be expressed in some way to shorten the product development cycle. Whether it is an independent design, or to promote your design, the face of the customer marketing design ideas, must make suggestions to each other, the customer's suggestions immediately recorded or graphically represented. Fast depiction skills will become very important means.

3, beautiful

Although the design effect is not a pure work of art, but must have a certain artistic appeal. Facilitate peers and production departments to understand their intentions. Excellent design drawings itself is a good ornament, which integrates art and technology as a whole. Performance diagram is a concept, is the shape, color, texture, proportion, size, light and shadow of the integrated expression. The designer must also be persuasive in order for the concept to be realized and accepted. Under the same conditions, aesthetically pleasing works often win the day. When designers want to convince people with different opinions, they can easily reach an agreement by utilizing aesthetically pleasing representations. Aesthetically pleasing renderings are clean, simple, strong, pleasing to the eye, and relevant. In addition to this, they represent the designer's work ethic, quality and confidence.