What is direct selling, the formal direct selling model is what it looks like

"Direct selling method" is essentially to simplify, eliminate intermediaries, reduce the cost of product distribution and meet the needs of customers to maximize the benefits. Simply put, it is a sales model that reduces intermediary links and lowers the cost of sales by allowing manufacturers to sell goods directly to customers without intermediaries. In non-direct sales, there are two sales forces, namely, the manufacturer to the distributor, and then from the distributor to the customer.

The Chinese translation of "direct selling" and "pyramid selling" is one word in English, derived from "Direct selling" or "Direct Sale". Direct selling" or "Direct Sale". In English, there is a more detailed separation, Uni-level marketing (single-level direct marketing); Multi-level marketing (multi-level direct marketing) or Network marketing (network sales).

Chinese mainland, direct marketing is defined

Manufacturers communicate directly with the target customers to achieve the practice of consumer marketing activities, and then a simple understanding, that is, the producer and the demand for direct face-to-face to talk about supply and demand needs, which is called direct marketing.

Direct marketing has three elements: one is the public awareness of consumption, the second is the establishment and formation of one-to-one relationship, and the third is the scene of the display and focus on promotion.

Because direct marketing is directly facing the customers, it reduces the storage area and eliminates the bad debt, there is no dealer and the corresponding additional cost of inventory, thus it can protect the company and customer interests and accelerate the pace of growth.

Direct sales is not through a variety of shopping malls, supermarkets and other traditional public sales channels for distribution, but directly by the manufacturer or distributor to organize product sales of a marketing tool.

Direct marketing is actually one of the oldest ways of selling goods. The first thing that people learned to do after exchanging goods back in ancient times was direct selling. We call all forms of sales that do not go through the wholesale process but are retailed directly to the consumer, including television sales, mail order, automated delivery machines, catalog sales, door-to-door sales, and so on.

Direct selling is the industry of copying, direct selling is the industry of doing.

Direct selling does not include the business model of pulling heads