Design concept and significance of public service advertisement

The following are the design ideas and significance of public service advertisements:

1, environmental protection theme, environmental protection theme is paid more and more attention by modern people. There are many related themes in public service advertisements, and "association" and "personification" are typical techniques used in such advertisements.

2. Cultural theme, the application of traditional culture in public welfare poster advertising design. China traditional art patterns reflect people's yearning for good luck and happiness, the essence of perfection and beauty, and contain profound cultural contents.

3, the theme of peace, the design handsome used his own language to persuade and influence those who started the war to put down the butcher's knife, get along well and create a peaceful world. In terms of design, anti-war public service advertisements often use humor and metaphor.

4. Education theme: The emotional orientation of public service advertisements needs sympathy and sadness, and everyone has a tendency to sympathize with the weak.