How to design fonts in packaging design?

Packaging is the best advertisement for goods and a means to realize the value and use of goods, and words are an important part of packaging design. Packaging design can be without graphics, but not without text. As a symbolic form of expression, characters not only publicize and beautify commodities in packaging design, but also directly convey the information of commodities and realize the value of commodities. This paper discusses the connotation and significance of packaging characters, aesthetics and recognition of packaging characters respectively. Packaging design, like advertising design, sometimes can be without graphics, but can not be without words. Text is the basic element to convey packaging design. Many good packaging designs attach great importance to text design, and even deal with decorative pictures completely with text changes. Attention should be paid to the spirit and personality of fonts in text design. According to different packaging attributes, the packaging design style should be different, and the text design should be consistent with it. Font design should have strong pertinence and accuracy. In addition, the writing, translation and transliteration of various languages must be accurate to prevent losses caused by improper use of words. Fonts should highlight artistry and sense of the times, which can make the finishing point. With the development of the times, China's position in the world has become increasingly prominent, and Chinese character design has been more widely and deeply applied and excavated in art design. How to give full play to the efficacy of Chinese characters in design and make the combination of form and content of works more perfect is the primary premise of design, which also determines the success or failure of design. So how to define our design, how to design better works and how to make our works closer to the public, I think this is a problem that every designer in China is waiting for us to solve.