How Corporate Culture is Established

Corporate culture, or organizational culture, (Corporate Culture or Organizational Culture), is an organization by its values, beliefs, rituals, symbols, ways of doing things, etc., composed of its unique cultural image, in short, is the enterprise in the day-to-day operation of the various aspects of the performance.

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Corporate culture is under certain conditions, the enterprise production and operation and management activities created in the characteristics of the enterprise's spiritual wealth and material form. It includes cultural concepts, values, entrepreneurial spirit, moral code, code of conduct, historical tradition, corporate system, cultural environment, corporate products and so on. Among them, values are the core of corporate culture.

Enterprise culture is the soul of the enterprise, is to promote the inexhaustible power of enterprise development. It contains a very rich content, the core of which is the spirit and values of the enterprise. The values here do not refer to a variety of cultural phenomena in the management of enterprises in general, but the enterprise or the employees in the enterprise in engaging in business activities in upholding the values.

-Misconceptions of corporate culture-

1 Misconceptions: Politicization of corporate culture

In the corridors of many enterprises, office walls can be seen all over the place in all shapes and sizes, worded slogans and slogans, such as "unity", "pragmatic ", "hard work", "dedication" and so on. These words have been abused can not truly and accurately reflect the enterprise's value orientation, business philosophy, behavior, management style; let alone in all employees to produce **** Ming.

2 Misunderstanding two: corporate culture slogan

The corporate culture is equivalent to empty slogans, the lack of corporate personality characteristics, even the decision-makers of the enterprise itself can not say what it stands for the figurative performance, can not play a cohesive and centripetal role of the staff.

3 Misunderstanding three: the culture of culture and sports

Some companies see corporate culture as singing, dining, climbing, playing ball. So they have set up a running group, set up a team, and stipulate the number of monthly or quarterly activities, as a hard target for the construction of corporate culture to complete, which is a shallow understanding of corporate culture.

4 Misunderstanding four: corporate culture epitomized

Some people believe that corporate culture is to create a beautiful office environment, focusing on the corporate appearance of the color unity and coordination, flowers and trees neat and lush, clothing and dress neat and generous, the equipment placed in the flow of the beautiful. But this surface of the prosperity and can not cover the spirit of the enterprise kernel of the pale.

5 Misunderstanding five: the rigidity of corporate culture

Some companies one-sided emphasis on orderly work discipline, the absolute obedience of subordinates to superiors, the implementation of strict militarized management of employees is equivalent to the construction of corporate culture, resulting in the internal atmosphere of the organization is tense, dull, lack of creativity, vitality and cohesion, which will bring the culture of the rigidity of the wrong zone.

6 Misunderstanding six: corporate culture marketing

Enterprises are most likely to make the mistake of establishing their own corporate culture is an external culture. This culture is treated more as a means of marketing, corporate culture is actually a combination of goals, values, beliefs and behavioral norms, the basic core of corporate behavior and the guiding ideology, just flowing from the concept of corporate culture on the outside and ignore its core values, then corporate culture on the enterprise without the slightest assistance.

-Enterprise culture level-

The content of enterprise culture construction mainly includes four levels: material layer, behavioral layer, institutional layer and spiritual layer. The shaping of a learning organization is the purpose and goal of corporate culture construction, thus constituting an important part of corporate culture construction.

One, the material layer of culture

is the products and various material facilities, such as the culture of artifacts, is a kind of material form to express the surface culture.

Enterprise products and services are the results of enterprise production and management, is the first content of material culture. Secondly, the production environment, corporate appearance, corporate architecture, corporate advertising, product packaging and design also constitute an important part of the material culture.

Two, behavioral culture

Behavioral culture refers to the staff in the production and operation and learning and entertainment activities in the activities of the culture. Refers to the enterprise management, education and publicity, interpersonal relationship activities, recreational and sports activities produced in the cultural phenomenon. Including the norms of corporate behavior, the norms of corporate interpersonal relations and the norms of public **** relations. Enterprise behavior includes the behavior between enterprises and enterprises, between enterprises and customers, between enterprises and government, between enterprises and society.

1, the norms of corporate behavior refers to the basic behavioral norms formed around the enterprise's own goals, corporate social responsibility, and the protection of consumer interests. The norms of corporate behavior from the personnel structure is divided into the behavior of entrepreneurs, corporate model behavior and employee behavior.

2, enterprise interpersonal relations are divided into internal relations and external relations of two parts. External relations mainly refers to the enterprise business face different social classes, market environment, state organs, cultural communication institutions, authorities, consumers, distributors, shareholders, financial institutions, peer competitors and other aspects of the relationship formed.

3, corporate public relations planning and its norms.

4, the service code of conduct refers to the enterprise in the process of providing services to customers formed in the behavioral norms. Is an important guarantee of the quality of enterprise service work.

Three, the institutional layer of culture

Mainly includes enterprise leadership system, enterprise organization and enterprise management system in three aspects. Enterprise system culture is the enterprise to achieve their own goals on the behavior of employees to a certain limit of culture, it has **** and strong behavioral norms required to regulate the enterprise of each employee.

1, enterprise leadership system is the enterprise leadership, leadership structure, leadership system of the general term.

2, the enterprise organizational structure is the enterprise in order to effectively achieve the goals of the enterprise and the preparation of the internal components and their relationships. The establishment of the enterprise organizational structure matches the orientation of the enterprise culture.

3, management system is the enterprise in order to maximize the benefits of management activities in the practice of the formulation of a variety of mandatory obligations and can protect the rights of the provisions, including personnel management system, administrative management system, business management system and other rules and regulations. Enterprise system culture is the behavioral culture to implement the guarantee.

Four, the core of the spiritual culture

is the production and operation of enterprises in the process, by a certain social and cultural background, ideological influence and the long-term formation of a spiritual achievements and cultural concepts. Including corporate spirit, business philosophy, corporate ethics, corporate values, corporate style and other content, is the sum of corporate ideology.

-How to build corporate culture-

(1) The 4S model of corporate culture construction

Values are the core of corporate culture, internally, values affect employee behavior, employee behavior determines the corporate atmosphere, externally, the corporate atmosphere shapes the corporate brand from another perspective, which is related to customer perception. Based on the core of corporate culture - corporate values, four ways of building corporate culture can be decomposed from two dimensions, i.e. 4S construction model.

Standardization

Developing a corporate culture manual that meets the current situation of the enterprise, such as Alibaba's six core values: customer first, embracing change and so on. After condensing the core values, the standards should be refined and anchored to the new values.

Symbolization

Based on the anchoring of the core values mentioned above, the content of each part should be visualized. Even form a professional visual system (VI). Some companies in the enterprise visual VI design, will be better integrated into the corporate culture elements, such as common corporate posters, cultural walls, behavioral anchors for interpretation and reinforcement

Communication of the story (Story)

Story is the easiest to be remembered and widely disseminated, regardless of the religion or history, the biggest carrier of the dissemination of the surface is the story. In the process of spreading corporate culture, you can collect internal themes and present them in the form of stories, aiming to cause cultural ****songs after spreading within the organization.

Ritual Scenario (Scene)

The dissemination and shaping of corporate culture cannot be separated from rituals. The dissemination and strengthening of corporate culture requires the establishment of various rituals to give employees a sense of ceremony. The establishment of rituals requires Internet thinking and capturing "key scenes"! Construction of corporate culture of the 9 ceremony scene: management scene (performance, rewards and punishments, career development), activity scene (training, meetings, large-scale activities), welfare scene (holiday care, travel, environment).

The 4S model is a planning model to guide the tasks, which can be carried out from these 4 latitudes for the task of corporate culture construction, so as to form an overall corporate culture landing plan.