Fund sales organizations selling fund products are mostly guided by the 4Ps marketing mix strategy, and the following is not a marketing mix strategy centered on the 4Ps ().

Fund sales organizations selling fund products are generally guided by the 4Ps marketing theory. The traditional 4Ps marketing theory refers to the fact that since market demand is affected by a number of marketing factors, companies need to effectively combine these marketing elements to meet market demand in order to gain more profits. These elements can be summarized as product (product), price (price), channel (place), promotion (promotion), referred to as 4Ps. 4Ps as the core of the marketing mix strategy includes: product strategy, distribution strategy, promotion strategy and price strategy.